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Dennis Samala
Markets: US
Chef Dennis Samala, founder of Creative Culinary Concepts, brings over 30 years of experience in the food industry. He specializes in new product innovation, menu ideation, and culinary development
View profileReset an underperforming market, and the team that runs it
When performance has stalled, a senior in-market operator diagnoses your team and distributor network, resets the route to market, and coaches your leadership through the change.
180+ experts 40+ countries
Christine Couvelier
GourmetPro Expert
Strategic Advisory
Steve Ross
GourmetPro Expert
Business Strategy
Hitomi Sato
GourmetPro Expert
Product Innovation
Sanjeev Srivastav
GourmetPro Expert
Commercial
Rana Shehadeh
GourmetPro Expert
Product Innovation
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Kelvin Ng
GourmetPro Expert
Commercial
Giang Duong
GourmetPro Expert
Vietnam Go-to-Market & Sales Growth Expert
Jeffrey Cheng
GourmetPro Expert
Strategic Sales
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Underperformance is rarely the market. It is the setup, and the setup can be reset.
Who this is for
Regional leaders already operating in-market, with a real business that has stalled and a team or distributor setup that needs to change.
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Performance has stalled
You own the P&L, but growth has plateaued or slipped and head office needs a different trajectory.
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An inherited team needs a reset
You need an outside read on the capability, structure, and leadership setup already in place.
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Distributor momentum has faded
The partners that opened the market now coast, and the route to market needs fresh pressure.
What you get
An intensive reset can continue into an ongoing in-market retainer once the new setup is working. The same senior operator carries these three outcomes through the change.
- 1
A diagnosis of your team and network
A capability and structure read of the team you have and the distributors you work with: what is in place, what is missing, and what is quietly holding the market back.
- 2
A route-to-market reset
We rework how the market is served across channels, distribution, product mix, and pricing. Your existing distributors are assessed against the new plan, then upgraded, supplemented, or replaced.
- 3
Leadership coaching through the change
The senior operator coaches you and your leadership team as the reset lands. The lasting deliverable is capability and mindset, not another report.
How we deliver
This reset is delivered by a senior operator embedded in your market as your local commercial team, with GourmetPro managing the engagement around them.
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One senior operator owns the market
One accountable expert who has run commercial work in your market and category works as part of your team on the ground, not as an advisor who visits and reports.
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GourmetPro manages the engagement around them
We handle matching, quality, and continuity, so the operator is backed by a firm and its network rather than working as a standalone consultant.
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In-market capacity without building local headcount
The work can start in weeks without adding a local salary, entity, employment contract, or months of hiring and onboarding.
Who actually runs the reset
The delivery model has a face. These are already-public operators from the GourmetPro network, the kind matched to your market and category when you engage.
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Claudie Le Roy
Markets: ME UAE
Claudie is a UAE-based food industry expert with 18+ years of experience in sales, marketing, and business development in France and the Middle East.
View profile
Raphaelle O'Connor
Markets: EU CN
Raphaelle, a seasoned food science expert, specializes in developing and commercializing functional foods and beverages.
View profile
Matthew Smith
Markets: US
Matthew is an successful marketing leader with a proven track record of driving growth and innovation across various industries, including FMCG.
View profile Giang Duong
Markets: VN
Giang specializes in go-to-market strategy, sales growth, execution excellence, consumer insight, and AI-driven marketing.
View profile
Jay Mota
Markets: IN
Jay is an experienced F&B industry professional with experience across product development, marketing, branding & strategy.
View profile Kelvin Ng
Markets: APAC SG
Kelvin is a seasoned commercial executive with over 25 years of experience in ESG, sustainability, and brand building across global markets. Passionate about plant-based innovation, he currently serves as the Executive Vice President at Float Foods, driving growth strategies and forging strategic partnerships. Previously, as Director of ASEAN at Green Monday, Kelvin led three business units to success, establishing Omni Foods as a leading Asian plant-based brand in both retail and food service sectors. With a focus on profit and loss leadership and team management, he has consistently delivered outstanding results in the agri-food industry.
View profile
Rob Hall
Markets: Thailand AU APAC
Rob, an Australian with 25+ years of brand and marketing experience in Asia, specializes in localizing F&B brands.
View profile
Dan Follese
Markets: US
Dan is a veteran in the foodservice industry with 30+ years of experience blending classical culinary training with innovative food marketing.
View profileWhere we do this
Our expert network spans 40+ countries, from North America and Europe to the Middle East and APAC.
Asia With a rapidly growing economy and consumer spending power, Asia is emerging as the place to be for food and beverage brands. Europe Europe is a diverse region with many different food cultures and a rigorous regulatory landscape. Middle East The Middle East is a promising market for F&B, thanks to the diverse and affluent population keen to try out new products. North America This region is an exciting market to tap into, whether you're a manufacturer, importer, distributor, or are in food service.
Market restructuring questions
How is this different from market entry?
Buyer state. Market entry is for a company with no presence yet, or one extending into a new market. Market restructuring is for a business already in the market and underperforming: you are fixing and resetting what you have, not starting it.
Do you replace our team, or work with it?
We work with it. The engagement diagnoses the team and structure you have, upgrades what is there, and coaches your leadership. Replacement is a last resort the diagnosis argues for, not the default position.
What does the reset actually change?
The route to market: channels, distribution, product mix, and pricing. Your existing distributors are assessed and then upgraded, supplemented, or replaced, so the channel that opened the market can drive it again.
Is this coaching or consulting?
Both, and the coaching is the point. A consultancy leaves a plan; this leaves capability. The lasting value is the mindset and skills transferred to you and your leadership team as the reset is executed.
Bring us the market that has stalled
Thirty minutes with a senior operator who has reset a market like yours, not a salesperson.
Talk to us about your market