Market restructuring

Reset an underperforming market, and the team that runs it

You own the P&L in a market you already run, the numbers have stalled, and the team and distributors that got you here have gone quiet.

A senior in-market expert who diagnoses the gaps in your existing team and distributor network, resets your route to market, and coaches your leadership through the change.

180+ experts 40+ countries

Talk to us about your market

Vietnam Go-to-Market & Sales Growth Expert

Underperformance is rarely the market. It is the setup, and the setup can be reset.

Who this is for

Three situations bring a regional leader to a market restructuring.

No presence in the market yet, or extending into a new one? That is market entry, a scoped program that enters or expands rather than resets. See market entry.

You own the P&L, and the numbers have stalled. You are the regional President, GM, or MD for the market. The business is real, but it has plateaued or is sliding, and head office wants a different trajectory.
You inherited a team and a structure you did not build. The people and the setup were there before you. Some of it works and some of it does not, and you need an outside read on which is which.
The distributors that opened the market have gone complacent. The relationships that once drove growth now coast. You have managed the same partners for years, and the arrangement has stopped being pushed.

What you get

Three components make up the reset, run together by the same senior expert.

A diagnosis of your own team and network

A capability and structure read of the team you have and the distributors you work with: what is in place, what is missing, and what is quietly holding the market back.

A route-to-market reset

We rework how the market is served across channels, distribution, product mix, and pricing. Your existing distributors are assessed against the new plan, then upgraded, supplemented, or replaced.

Leadership coaching through the change

The senior expert coaches you and your leadership team as the reset lands. The lasting deliverable is capability and mindset, the transfer a typical consultancy does not leave behind, not another report.

This is the intensive reset phase, and it often continues into an ongoing retainer. See how the engagement is shaped.

How we deliver

Every GourmetPro outcome is delivered the same way: a senior operator embedded in your market as your local commercial team, with GourmetPro managing the engagement around them.

A named senior in-market expert

One accountable operator who has run commercial work in your market and category, embedded as part of your team on the ground, not an advisor who visits and reports.

GourmetPro account management around them

We wrap the engagement in matching, quality, and continuity, so you are backed by a firm and its network, never dependent on a single person staying available.

A senior headcount on the ground, none of the drag of adding one.

Without the payroll Senior in-market capacity billed as an engagement, not carried as a fixed local salary and overhead.
Without the legal setup No local entity, employment contract, or registration to stand up before the work can start.
Without the lead time An operator who already knows the market, in place in weeks, not the months a hire and onboarding would take.

Who actually runs the reset

The delivery model has a face. These are already-public operators from the GourmetPro network, the kind matched to your market and category when you engage.

Giang Duong

GourmetPro Expert

Vietnam go-to-market and sales growth expert

Vietnam

Food and beverage

Giang specializes in go-to-market strategy, sales growth, execution excellence, consumer insight, and AI-driven marketing.

Jeff Cheng

GourmetPro Expert

Strategic sales, marketing and go-to-market leader

Singapore · APAC

Food and beverage

Jeff is a strategic business leader expert in general management, sales, marketing, and distributor and retail management.

Alvin Sabai

GourmetPro Expert

Franchise management and strategic advisory

Singapore

Food and beverage

CEO of the iFood group for 22 years, where he grew the company from a single outlet to 28 café-bakeries and restaurants, achieving consistent 15%+ yearly growth.

Anthony Harb

GourmetPro Expert

FMCG entrepreneur

Australia · New Zealand

Food, beverage, FMCG

FMCG entrepreneur with 25 years launching brands into retail and foodservice; former private-label buying manager at Franklins Supermarkets.

Rob Hall

GourmetPro Expert

Commercial and market development

Japan · APAC

Food and beverage, FMCG

25 years of brand and commercial work across Asian markets, including Tokyo, Singapore, and Bangkok; previously at Suntory Holdings.

Where we do this

Each market guide covers the route to retail, import mechanics, and the operators we field there.

How the engagement is shaped

An intensive reset engagement, scoped and agreed before the work starts.
Delivered by the fractional-team model: a senior in-market expert embedded as your commercial team, managed by GourmetPro.
It frequently continues into an ongoing in-market retainer once the reset is in place, so the change keeps compounding rather than stalling at handover.

How the reset and the ongoing in-market retainer it continues into are scoped, staffed, and priced. See engagement shapes.

Market restructuring questions

How is this different from market entry?

Buyer state. Market entry is for a company with no presence yet, or one extending into a new market. Market restructuring is for a business already in the market and underperforming: you are fixing and resetting what you have, not starting it.

Do you replace our team, or work with it?

We work with it. The engagement diagnoses the team and structure you have, upgrades what is there, and coaches your leadership. Replacement is a last resort the diagnosis argues for, not the default position.

What does the reset actually change?

The route to market: channels, distribution, product mix, and pricing. Your existing distributors are assessed and then upgraded, supplemented, or replaced, so the channel that opened the market can drive it again.

Is this coaching or consulting?

Both, and the coaching is the point. A consultancy leaves a plan; this leaves capability. The lasting value is the mindset and skills transferred to you and your leadership team as the reset is executed.

Questions about how engagements work, cost shapes, or stopping? See the how-we-work FAQ.

Bring us the market that has stalled

Thirty minutes with a senior operator who has reset a market like yours, not a salesperson.

Talk to us about your market

Engagements start with a scoped intensive phase.