Find the distributor who will champion your product
You need someone who has the relationships and can open the doors: to distributors,
importers, and retail buyers who will actually champion your product.
A senior operator in your target market runs the search: identification, outreach, qualification, and negotiation support, through to a signed agreement.
The right distributor will not be on a list. They are a relationship someone already has.
Who this is for
Four situations bring companies to a distributor and partner search.
You have product-market conviction but no in-market relationships.
Your existing distributor conversations have not stuck.
Your current distributor has not grown with you, or leaves you too exposed.
You need franchise or licensing partners, not just distribution.
Choosing the market itself, or need the whole entry run, not just the partner? That is
market entry, a scoped project on an explicit go or no-go.
See market entry.
What you get
One search, run end to end in three phases by a senior operator in your market.
1Phase 1
Search foundation
The operator sets the search up to find the right partner, not just any partner. You receive:
Positioning refinement, so your product is put in front of partners the way it lands in this market
Partner criteria agreed with you: the profile of the distributor, importer, or partner worth pursuing
A target long-list of named accounts, not a category description
2Phase 2
Funnelling to a shortlist
The same operator works the long-list down to partners worth your time:
Outreach to the long-list, led by an operator the market already knows
Qualification against the agreed criteria, so only genuine fits move forward
A shortlist you meet, with meeting support from someone in the room
3Phase 3
Closing the agreement
The operator stays at the table through the commercial close:
Commercial advisory on deal structure and terms
Support through negotiation, to a signed agreement
Every engagement starts with a co-developed brief and a scoped first phase.
See how we work.
Who runs the search
The operator is the offer. These are already-public channel and partnership operators from
the GourmetPro network, the kind matched to your market and category when you engage:
JC
Jeff Cheng
GourmetPro Expert
Distributor and retail channel leader
Singapore · APAC
Food and beverage
Jeff is a strategic business leader expert in general management, sales, marketing, and distributor and retail management.
AH
Anthony Harb
GourmetPro Expert
Retail buying and channel entry
Australia · New Zealand
Food, beverage, FMCG
FMCG entrepreneur with 25 years launching brands into retail and foodservice; former private-label buying manager at Franklins Supermarkets.
AS
Alvin Sabai
GourmetPro Expert
Franchise and licensing partnerships
Singapore
Food and beverage
CEO of the iFood group for 22 years, where he grew the company from a single outlet to 28 café-bakeries and restaurants, achieving consistent 15%+ yearly growth.
Where we do this
Each market guide covers the route to retail, import mechanics, and the operators we field
there.
Can you replace our current distributor without damaging the relationship?
Yes. Transition planning is part of the engagement. We can run the search discreetly and manage the handover, so a new partner is lined up before the current relationship is unwound, rather than after.
Do you just hand us a list, or do you run the outreach?
We run the outreach. You get named accounts, not a category description; outreach led by an operator the market already knows; qualification against the criteria we agree; and activity reporting throughout, so you always know where the search stands.
What if none of the candidates fit?
We refine the criteria and go back to the market. The first shortlist reads fit as much as it names candidates. If none fit, we tighten the profile and run the funnel again, and there is an explicit go or no-go, so you are never carried past the point that is working.
Franchise and licensing too, or only distribution?
Both. The search covers franchise and licensing partners, not only distribution. The criteria are set to the kind of partner your product needs, whichever that is.