Enter Asian F&B Markets with Local Expert Guidance

With a rapidly growing economy and consumer spending power, Asia is emerging as the place to be for food and beverage brands.

Schedule a Call Learn more

Vietnam Go-to-Market & Sales Growth Expert

What we help with

Enter a new market

Identify the right markets, partners, and routes to entry with local F&B experts who've done it before.

Enter

Restructure your market

Fix an existing local team, distributor network, or route to market with a senior in-market expert.

Grow

Innovate with local insight

Develop products and propositions that fit local tastes, culture, and regulatory requirements.

Innovate

Unique Characteristics

Asia

Emerging markets with improving infrastructure

Largest population

Home to half the world's population

Strong food culture

Strong regional food cultures influencing flavor and dish innovation around the world

Young consumer base

Young, aspirational, and connected population, with increasing disposable income and keen to experiment with new foods

Challenges of Asia

Multiple languages, not just across countries but also within
Complex and developing retail landscape that can be fragmented and difficult to navigate
Competitive local food and beverage industries, for both retail and food service

The GourmetPro Difference

Discover the Flavor of Opportunity

Much of Asia is opening up to the world and the region has proven to be as exciting a destination as complicated for food and drink brands. Whether you're a manufacturer, importer, distributor, or in food service, Asia is the place to be right now. However, navigating the intricacies of the local food and beverage markets in Asia can be complex, time-consuming, and frustrating.

Savor Success with GourmetPro Experts

Experience and local expertise are invaluable in these situations. That's where our GourmetPro Collective of experts comes in. Each of our local experts has decades of experience spanning every aspect of the food and beverage industry, just to help you craft an effective growth strategy for market entry, expansion, or innovation in each step of your journey.

Hire GourmetPro Talent

Our Asia experts have decades of on-the-ground F&B experience to help you enter, expand, and innovate.

1 of 7

Alvin Sabai

Franchise Mgmt.Strategic Advisory & Partnership

Markets: SG

Alvin brings over 20 years of senior management experience, blending corporate roles with entrepreneurship. As Principal Consultant at Strategic Consultants, he's guided over 100 SMEs in F&B, retail, spa, education, and hospitality sectors, focusing on franchising, business growth, and partnerships. Specializing in business and franchise development, he's known for his strategic acumen and operational expertise, evident in his leadership as CEO of the iFood group for 22 years, where he grew the company from a single outlet to 28 café-bakeries and restaurants, achieving consistent 15%+ yearly growth. Committed to social impact, he's registered iFood as a social enterprise, reflecting his dedication to community contribution.

View profile

Giang Duong

Vietnam Go-to-Market & Sales Growth Expert

Markets: VN

Giang specializes in go-to-market strategy, sales growth, execution excellence, consumer insight, and AI-driven marketing.

View profile

Denise Kwok

CommercialBrandingPR/Media

Markets: Hong Kong SG CN

Denise is a seasoned brand strategist with over 18 years of experience driving impactful change in purpose-led businesses worldwide.

View profile

Rob Hall

CommercialMarket Development

Markets: Thailand AU APAC

Rob, an Australian with 25+ years of brand and marketing experience in Asia, specializes in localizing F&B brands.

View profile

Panam Parikh

Product InnovationCompliance/Regulations

Markets: UK IN SG SEA CN MENA

Panam is an international nutrition scientist with nearly two decades of experience working with global food and beverage multinationals.

View profile

Sanjeev Srivastav

CommercialStrategic Advisory & Partnership

Markets: IN

Sanjeev is a seasoned professional with over 30 years of expertise in optimizing growth and efficiency within the Food & Beverage industry.

View profile

Marc Matsumoto

Market Intelligence

Markets: JP

Marc Matsumoto is an F&B consultant and culinary creator operating at the junction of food, media, and marketing.

View profile

Alvin Sabai

Franchise Mgmt.Strategic Advisory & Partnership

Markets: SG

View profile

Explore Asia Markets

Japan Market Entry for F&B Brands: Country Hub JP China Market Entry for F&B Brands: Country Hub CN South Korea Market Entry for F&B Brands: Country Hub KR Singapore Market Entry for F&B Brands: Country Hub SG Vietnam Market Entry for F&B Brands: Country Hub VN India Market Entry for F&B Brands: Country Hub IN

Ready to unlock your next business opportunity?

Schedule a Call

No obligation. Bring the target market and outcome; we'll route you to the right expert path.