In-market team

Your in-market commercial team, without the payroll

The market is chosen and the roadmap is written, and then the work stalls, because there is no one on the ground to run it.

A fractional commercial team in your target market that runs the plan: the payroll, the legal setup, and the lead time stay off your books.

180+ experts 40+ countries

Meet the expert for your market

Vietnam Go-to-Market & Sales Growth Expert

The engagement should not die after the roadmap. Keep the team that runs it.

Who this is for

Three situations bring companies to an embedded in-market team.

Still choosing or validating the market? That is market entry, a scoped project that ends on a go or no-go. See market entry.

The market is chosen and validated. The decision is made and the demand is real. What is left is running it, and that is a full-time job on the ground.
You need execution continuity, not another deck. The plan already exists. What is missing is someone accountable for turning it into shipped work, week after week.
The last advisor delivered the plan and moved on. The strategy handed off, no one stayed to run it, and the market lost momentum. You want the operators who execute it, not another final report.

What you get

An embedded team on a retainer, with the shape agreed before the work starts.

A monthly cadence

The team runs your market on a standing monthly rhythm, so the work keeps moving between reviews instead of restarting at each one.

A named, accountable contact

One in-market operator owns your market and answers for it. You always know who is running the plan and where it stands.

A defined initial term

The engagement runs for a set initial term with an explicit renewal decision at the end, taken on the work delivered, not renewed by default.

Cadence, term, and price are set up front. See how the retainer is shaped.

What the work covers

One embedded team, three scopes of work, staffed to what your market actually needs.

Commercial leadership

Owning the number in-market.

A senior operator carries your commercial goal on the ground: they set the priorities, run the week, and stay the single point of accountability for the market.

Owns the in-market target and the commercial plan behind it
Sets priorities and runs the operating rhythm week to week
The one person accountable for how the market performs

Retailer and distributor engagement

Running the accounts and the channel.

The team holds the trade relationships day to day, so the channel is managed by someone in the room, not from a headquarters time zone.

Manages the distributor relationship and the joint plan
Runs retailer and key-account conversations
Holds the listings, the channel plan, and the follow-through

Brand and operations execution

Localizing and running the day-to-day.

Positioning, activation, and the operational detail are adapted to the market and kept moving between your team and the ground.

Adapts positioning and assets for local taste and rules
Coordinates activation and trade marketing in-market
Keeps operations moving between your team and the market

Who runs your market

The team is the offer. These are already-public operators from the GourmetPro network, the kind matched to your market and category when you engage:

Giang Duong

GourmetPro Expert

Vietnam go-to-market and sales growth expert

Vietnam

Food and beverage

Giang specializes in go-to-market strategy, sales growth, execution excellence, consumer insight, and AI-driven marketing.

Jeff Cheng

GourmetPro Expert

Strategic sales, marketing and go-to-market leader

Singapore · APAC

Food and beverage

Jeff is a strategic business leader expert in general management, sales, marketing, and distributor and retail management.

Alvin Sabai

GourmetPro Expert

Franchise management and strategic advisory

Singapore

Food and beverage

CEO of the iFood group for 22 years, where he grew the company from a single outlet to 28 café-bakeries and restaurants, achieving consistent 15%+ yearly growth.

Anthony Harb

GourmetPro Expert

FMCG entrepreneur

Australia · New Zealand

Food, beverage, FMCG

FMCG entrepreneur with 25 years launching brands into retail and foodservice; former private-label buying manager at Franklins Supermarkets.

Rob Hall

GourmetPro Expert

Commercial and market development

Japan · APAC

Food and beverage, FMCG

25 years of brand and commercial work across Asian markets, including Tokyo, Singapore, and Bangkok; previously at Suntory Holdings.

Where we do this

Each market guide covers the route to retail, import mechanics, and the operators we field there.

How the engagement is shaped

An ongoing in-market retainer: a fractional commercial team embedded in your market, billed monthly.
A defined initial term, so both sides commit enough runway for the work to land in the market.
Renewal decided on delivered work, at an explicit point, rather than rolling on by default.

How retainers are scoped, staffed, and priced. See engagement shapes.

In-market team questions

Who exactly do we get, and how are they matched?

A senior in-market operator who has run commercial work in your market and category, matched to your specifics when you engage. You meet them before you commit; the fit of the person to the market is the whole point.

How is this different from recruitment or placement?

We run the market, we do not hand you a CV. The operator is accountable to you for the plan and the number, works as part of your team, and stays managed by GourmetPro. There is no headcount to hire, onboard, or carry.

What happens at the end of the term?

You reach an explicit renewal decision, taken on the work delivered. Continue the retainer, adjust its scope, or take a clean handover of the market and the relationships built in it. The decision is yours either way.

How do reporting and accountability work?

One named contact owns your market and answers for it, on a standing monthly cadence. You always know who is running the plan, what moved, and what is next.

Questions about how engagements work, cost shapes, or stopping? See the how-we-work FAQ.

Meet the team that will run your market

Start with a scoped first phase, then embed the team that runs it.

Meet the expert for your market

Every engagement starts with a small scoped first phase.