The 70 Top Supermarket Chains in South East Asia in 2024

Table of Contents

Key Takeaways

Supermarkets in South East Asia are experiencing remarkable growth and transformation. This dynamic market was valued at US$722 billion in 2024, with a projected CAGR of 6.7% from 2024 to 2028. The region's expanding middle class, increasing urbanization, and a shift toward modern retail formats are fueling this growth.

Commonalities among supermarkets in South East Asia include a blend of traditional and modern retail practices. While supermarkets and hypermarkets are prevalent in urban areas, traditional grocers and wet markets continue to play a significant role in rural regions. The integration of digital technology is another common trend, with many retailers adopting e-commerce platforms and omnichannel strategies to meet the evolving needs of tech-savvy consumers. As the sector continues to evolve, supermarkets in Southeast Asia are poised to offer diverse and innovative shopping experiences to cater to the region's growing and diverse consumer base.

Overview of the South East Asian Supermarket Landscape

Growth Drivers

Supermarkets in South East Asia are experiencing robust growth, driven by several key factors. The rise of the middle class is a significant driver, with increasing disposable incomes leading to higher consumer spending on groceries. Urbanization is another critical factor, as more people move to cities, creating a higher demand for modern retail formats like supermarkets and hypermarkets.

Additionally, digitization is transforming the retail landscape, with e-commerce and omnichannel strategies becoming essential for supermarkets to reach tech-savvy consumers. The integration of mobile payments and digital wallets has further accelerated this trend, making shopping more convenient and accessible. Finally, regional economic growth and stability have attracted significant investments from both local and international players, enhancing the overall retail infrastructure.

Top 3 Market Trends

1. Omnichannel Retailing: Supermarkets are increasingly adopting omnichannel strategies, combining online and offline shopping experiences to cater to consumer preferences for convenience and flexibility.

2. Expansion of Convenience Stores: There is a noticeable shift towards smaller retail formats such as convenience stores, which cater to the fast-paced lifestyles of urban consumers and provide quick, on-the-go shopping solutions.

3. Focus on Sustainability: Retailers are prioritizing sustainable practices, including reducing plastic usage, sourcing products responsibly, and implementing energy-efficient operations to meet the growing consumer demand for environmentally friendly options.

Top 3 Consumer Trends

1. Health and Wellness: Consumers are increasingly prioritizing health and wellness, leading to a higher demand for fresh, organic, and nutritious food products. Supermarkets are responding by expanding their ranges of healthy options.

2. Digital Engagement: The rise of digital platforms and social media is influencing shopping behaviors. Consumers use online channels for product research, price comparisons, and purchasing, driving supermarkets to enhance their digital presence.

3. Value-Seeking Behavior: Price sensitivity remains a significant factor, with consumers seeking value through promotions, discounts, and loyalty programs. Retailers are focusing on competitive pricing strategies to attract and retain customers.

Methodology for Calculating the Top Supermarkets in South East Asia

GourmetPro's network of food and beverage experts across South East Asia collaborated extensively to compile this list of the top 70 supermarkets in the region. They used a combination of publicly available data alongside their own expertise. The ranking considered key factors, including number of stores, annual revenue, geographical reach, as well as company ownership. This comprehensive approach ensures a well-rounded and accurate representation of South East Asia’s leading supermarket chains.

Unlock South East Asia’s market potential. GourmetPro’s F&B experts simplify your journey, reduce risks, and enhance success odds. Tap into growth opportunities and establish your brand's footprint with our guidance. Book a free consultation with us today!

Top 70 Supermarkets in South East Asia

70 - Lucky Supermarket

Annual Revenue: $150 million (estimated)
Number of stores: 20+
Country present: Cambodia
Headquarters: Phnom Penh, Cambodia
Owner or parent company: Lucky Market Group Co., Ltd.

Lucky Supermarket, founded in 1993, is Cambodia's leading supermarket chain. It offers a wide range of products, including fresh produce, groceries, and household items. Lucky Supermarket is known for its commitment to quality and customer service, as well as its active community engagement. The chain continually invests in enhancing customer experiences and has been pivotal in introducing modern retailing practices in Cambodia. Its initiatives focus on promoting local produce and sustainable sourcing.

69 - Jaya Grocer

Annual Revenue: $200 million (estimated)
Number of stores: 30+
Country present: Malaysia
Headquarters: Selangor, Malaysia
Owner or parent company: Grab Holdings Ltd

Jaya Grocer, established in 2007, is a premium supermarket chain in Malaysia offering a diverse range of high-quality products, including fresh produce, imported goods, and specialty items. Jaya Grocer is known for its dedication to quality and customer service, providing a unique shopping experience that emphasizes the freshness and variety of its products. The chain has carved a niche in the Malaysian market by focusing on upscale consumers and emphasizing organic and gourmet offerings. It has also partnered with Grab Holdings to enhance its digital presence and delivery services.

68 - HeroMart

Annual Revenue: $400 million (estimated)
Number of stores: 20+
Country present: Myanmar
Headquarters: Yangon, Myanmar
Owner or parent company: City Mart Holding Co., Ltd.

HeroMart, a subsidiary of City Mart Holding, is a prominent supermarket chain in Myanmar. It provides a wide range of products, including fresh produce, groceries, and household items. Known for its focus on quality and customer service, HeroMart actively engages with local communities through various initiatives. The chain is committed to offering products that meet the needs of modern consumers while promoting local produce and supporting Myanmar's agricultural sector. HeroMart strives to maintain high standards of freshness and quality in its offerings.

67 - SaveMore Market

Annual Revenue: $500 million (estimated)
Number of stores: 200+
Country present: Philippines
Headquarters: Pasay, Philippines
Owner or parent company: SM Investments Corporation

SaveMore Market, a subsidiary of SM Supermarkets, focuses on providing convenient and affordable shopping solutions in the Philippines. Established to cater to communities underserved by larger retail formats, SaveMore offers a wide range of products, including fresh produce, groceries, and household items. The chain is known for its affordability and convenience, maintaining a strong emphasis on customer service. SaveMore is also involved in community welfare programs and initiatives aimed at supporting local farmers and suppliers.

66 - Hyper Panda

Annual Revenue: $3 billion (estimated)
Number of stores: 100+
Countries present: Saudi Arabia, Malaysia
Headquarters: Jeddah, Saudi Arabia
Owner or parent company: Savola Group

Hyper Panda, part of the Savola Group, is a major hypermarket chain with a growing presence in Malaysia. The stores offer a wide range of products, including fresh produce, groceries, electronics, and household items. Hyper Panda is known for its competitive pricing and extensive product range, catering to a diverse customer base. The chain emphasizes innovation and sustainability, adopting eco-friendly practices and supporting local communities through various corporate social responsibility initiatives.

65 - FairPrice Xtra

Annual Revenue: $1 billion (estimated)
Number of stores: 10+
Country present: Singapore
Headquarters: Singapore
Owner or parent company: NTUC Enterprise

FairPrice Xtra, a hypermarket brand under NTUC FairPrice, was established to provide an extensive range of products at affordable prices. The stores offer fresh produce, groceries, electronics, and household items, catering to a wide audience in Singapore. FairPrice Xtra is known for its competitive pricing and focus on customer service, with initiatives aimed at enhancing the shopping experience. The brand emphasizes sustainability, actively promoting eco-friendly products and practices within its operations.

64 - Econsave

Annual Revenue: $700 million (estimated)
Number of stores: 60+
Country present: Malaysia
Headquarters: Shah Alam, Malaysia
Owner or parent company: Econsave Cash & Carry Sdn Bhd

Econsave, established in 1993, is a leading supermarket chain in Malaysia known for its affordability and extensive product range. The chain offers a wide variety of products, including fresh produce, groceries, and household items. Econsave focuses on providing value to its customers by maintaining low prices and high-quality standards. The company is also involved in various community support programs and initiatives that promote sustainability and environmental conservation.

63 - Xtra Supermarket

Annual Revenue: $200 million (estimated)
Number of stores: 30+
Country present: Philippines
Headquarters: Manila, Philippines
Owner or parent company: Xtra Group Inc.

Xtra Supermarket, founded in 2008, is a growing retail chain in the Philippines. It offers a wide range of products, including fresh produce, groceries, and household items. Xtra Supermarket is recognized for its focus on quality, customer service, and competitive pricing. The chain is committed to delivering a pleasant shopping experience, frequently introducing promotions and loyalty programs to enhance customer satisfaction and engagement.

62 - Hypermart

Annual Revenue: $1 billion (estimated)
Number of stores: 120+
Country present: Indonesia
Headquarters: Jakarta, Indonesia
Owner or parent company: PT Matahari Putra Prima Tbk

Hypermart, founded in 2004, is one of Indonesia's leading hypermarket chains, offering a vast selection of products including fresh produce, groceries, electronics, and household items. Hypermart is known for its competitive pricing and commitment to customer satisfaction. The chain focuses on providing a comprehensive shopping experience with frequent promotions and a strong emphasis on quality. Hypermart is also active in community engagement, supporting local suppliers and initiatives.

61 - Landers Superstore

Annual Revenue: $500 million (estimated)
Number of stores: 10+
Country present: Philippines
Headquarters: Quezon City, Philippines
Owner or parent company: Southeastasia Retail, Inc.

Landers Superstore, established in 2016, is a membership-based retail chain in the Philippines. It offers a wide range of imported products, bulk items, and exclusive deals to its members. Landers is known for its high-quality goods and competitive pricing, providing a unique shopping experience. The chain emphasizes customer satisfaction and convenience, offering additional services such as in-store dining and pharmacy options, and engaging in various community and environmental initiatives.

60 - Aeon Big

Annual Revenue: $2 billion (estimated)
Number of stores: 200+
Countries present: Malaysia, Vietnam
Headquarters: Kuala Lumpur, Malaysia
Owner or parent company: AEON Co., Ltd.

Aeon Big, a part of the AEON Group, operates hypermarkets in Malaysia and Vietnam, offering a wide range of products including fresh produce, groceries, and household items. Aeon Big is known for its focus on quality, competitive pricing, and customer service. The chain emphasizes sustainability, engaging in initiatives that promote eco-friendly practices and community welfare, and is committed to providing a pleasant and efficient shopping experience.

59 - Makro

Annual Revenue: $5 billion (estimated)
Number of stores: 100+
Countries present: Thailand, Philippines, Cambodia, Myanmar
Headquarters: Bangkok, Thailand
Owner or parent company: CP ALL Public Company Limited

Makro, established in 1988, is a leading cash-and-carry wholesale retailer in Southeast Asia. The stores offer a wide range of products, including fresh produce, groceries, and household items, catering to both retail customers and small businesses. Makro is known for its competitive pricing and extensive product range. The chain emphasizes quality and customer satisfaction, providing value through bulk purchasing options and frequent promotions.

58 - Tops Daily

Annual Revenue: $500 million (estimated)
Number of stores: 200+
Country present: Thailand
Headquarters: Bangkok, Thailand
Owner or parent company: Central Group

Tops Daily, part of Central Food Retail, focuses on providing convenience store services across Thailand. The stores offer a wide range of daily necessities, including groceries, personal care products, and household items. Tops Daily is known for its convenience, competitive pricing, and customer service. The chain is committed to enhancing the customer experience through strategic store locations and a focus on providing quality products.

57 - Sogo (Indonesia)

Annual Revenue: $1 billion (estimated)
Number of stores: 20+
Country present: Indonesia
Headquarters: Jakarta, Indonesia
Owner or parent company: PT Mitra Adiperkasa Tbk

Sogo Indonesia, part of the global Sogo retail chain, operates as a premium department store and supermarket chain in Indonesia. The stores offer a wide range of high-quality products, including fresh produce, groceries, and specialty items. Sogo is known for its focus on quality, customer service, and premium shopping experience. The chain places emphasis on providing a curated selection of goods and exceptional service, appealing to upscale consumers.

56 - The Mall Group

Annual Revenue: $3 billion (estimated)
Number of stores: 150+
Country present: Thailand
Headquarters: Bangkok, Thailand
Owner or parent company: The Mall Group

The Mall Group, founded in 1981, is one of the largest retail conglomerates in Thailand. It operates various retail formats, including supermarkets, hypermarkets, and department stores. The Mall Group is known for its wide range of products, competitive pricing, and strong customer loyalty programs. The chain focuses on enhancing the shopping experience through innovative promotions, community involvement, and sustainable practices.

55 - Farm Fresh

Annual Revenue: $150 million (estimated)
Number of stores: 30+
Country present: Malaysia
Headquarters: Johor Bahru, Malaysia
Owner or parent company: Farm Fresh Berhad

Farm Fresh, established in 2010, is a rapidly growing supermarket chain in Malaysia. The chain focuses on offering fresh, organic, and locally sourced products. Farm Fresh is known for its commitment to sustainability and quality, promoting local agriculture and eco-friendly practices. The chain aims to provide a unique shopping experience with an emphasis on healthy living and community engagement.

54 - Freshmart

Annual Revenue: $200 million (estimated)
Number of stores: 50+
Country present: Philippines
Headquarters: Quezon City, Philippines
Owner or parent company: Puregold Price Club, Inc.

Freshmart, a subsidiary of Puregold Price Club, was established to provide high-quality groceries at affordable prices. The stores offer a wide range of fresh produce, groceries, and household items. Freshmart is known for its focus on freshness, quality, and customer service. The chain is committed to ensuring a pleasant shopping experience by offering promotions and loyalty programs to its customers.

53 - Tops Supermarket

Annual Revenue: $1 billion (estimated)
Number of stores: 200+
Country present: Thailand
Headquarters: Bangkok, Thailand
Owner or parent company: Central Group

Tops Supermarket, part of Central Food Retail, was established in 1996 and is one of the leading supermarket chains in Thailand. Known for its premium quality products and exceptional customer service, the chain focuses on offering a wide range of fresh produce, imported goods, and local specialties. Tops Supermarket caters to both locals and expatriates, emphasizing quality and customer satisfaction through its diverse offerings.

52 - Matahari Mart

Annual Revenue: $300 million (estimated)
Number of stores: 100+
Country present: Indonesia
Headquarters: Jakarta, Indonesia
Owner or parent company: Multipolar Group

Matahari Mart, part of the Matahari retail chain, focuses on providing convenience store services across Indonesia. The stores offer a wide range of daily necessities, including groceries, personal care products, and household items. Matahari Mart is known for its affordability and convenience, with a strong emphasis on customer service. The chain is committed to expanding its reach while maintaining high standards of quality and accessibility.

51 - Wellcome

Annual Revenue: $900 million (estimated)
Number of stores: 250+
Countries present: Hong Kong, Taiwan, Philippines
Headquarters: Hong Kong
Owner or parent company: Dairy Farm International Holdings

Wellcome, established in 1945, is one of the oldest supermarket chains in Hong Kong and has expanded its presence in Taiwan and the Philippines. The chain offers a wide range of products, including fresh produce, groceries, and household items. Wellcome is known for its competitive pricing and extensive product range, along with strong customer loyalty programs. The chain continually adapts to changing consumer preferences, focusing on quality and service excellence.

50 - Big Apple

Annual Revenue: $100 million (estimated)
Number of stores: 15+
Country present: Philippines
Headquarters: Manila, Philippines
Owner or parent company: Big Apple Group

Big Apple, founded in 2010, is a growing supermarket chain in the Philippines. The chain offers a wide range of products, including fresh produce, groceries, and household items. Big Apple is known for its focus on quality, customer service, and competitive pricing. The chain strives to provide a pleasant shopping experience, with frequent promotions and a commitment to freshness and quality in its offerings.

49 - Giant Supermarket

Annual Revenue: $500 million (estimated)
Number of stores: 20+
Country present: Brunei
Headquarters: Bandar Seri Begawan, Brunei
Owner or parent company: Pan Bright Group

Giant Supermarket, established in 2005, is a leading supermarket chain in Brunei. The chain offers a wide range of products, including fresh produce, groceries, and household items. Giant Supermarket is known for its focus on quality, customer service, and competitive pricing. The chain actively engages with the community and promotes local products, enhancing the shopping experience through various initiatives.

48 - Tops Daily

Annual Revenue: $500 million (estimated)
Number of stores: 200+
Country present: Thailand
Headquarters: Bangkok, Thailand
Owner or parent company: Central Group

47 - Lucky Supermarket

Annual Revenue: $150 million (estimated)
Number of stores: 20+
Country present: Cambodia
Headquarters: Phnom Penh, Cambodia
Owner or parent company: Lucky Market Group Co., Ltd.

46 - Jaya Grocer

Annual Revenue: $200 million (estimated)
Number of stores: 30+
Country present: Malaysia
Headquarters: Selangor, Malaysia
Owner or parent company: Grab Holdings Ltd

45 - HeroMart

Annual Revenue: $400 million (estimated)
Number of stores: 20+
Country present: Myanmar
Headquarters: Yangon, Myanmar
Owner or parent company: City Mart Holding Co., Ltd.

44 - Lotus's (formerly Tesco Lotus)

Annual Revenue: $3 billion (estimated)
Number of stores: 1,800+
Country present: Thailand
Headquarters: Bangkok, Thailand
Owner or parent company: Charoen Pokphand Group (CP Group)

Lotus's, formerly known as Tesco Lotus, is one of the leading supermarket chains in Thailand. The chain offers a wide range of products, including groceries, fresh produce, and household items. Lotus's is known for its competitive pricing, extensive product range, and customer loyalty programs. The chain focuses on providing value and convenience to its customers, constantly adapting to market trends and consumer needs.

43 - City Mart

Annual Revenue: $700 million (estimated)
Number of stores: 40+
Country present: Myanmar
Headquarters: Yangon, Myanmar
Owner or parent company: City Mart Holding Co., Ltd.

City Mart, founded in 1996, is Myanmar's leading supermarket chain. The chain offers a wide range of products, including fresh produce, groceries, and household items. City Mart is known for its commitment to quality, customer service, and community engagement. The chain focuses on promoting local products and sustainability, actively participating in initiatives that benefit both customers and the community.

42 - Co.opmart

Annual Revenue: $1.5 billion (estimated)
Number of stores: 100+
Country present: Vietnam
Headquarters: Ho Chi Minh City, Vietnam
Owner or parent company: Saigon Co.op

Co.opmart, established in 1996, is one of Vietnam's leading supermarket chains. The chain offers a wide range of products, including fresh produce, groceries, and household items. Co.opmart is known for its focus on community welfare, quality, and customer service. The chain is committed to promoting local products and engaging with communities through various social and environmental initiatives.

41 - Hero Supermarket

Annual Revenue: $1.1 billion
Number of stores: 30+
Country present: Indonesia
Headquarters: Jakarta, Indonesia
Owner or parent company: Dairy Farm International Holdings

Hero Supermarket was founded in 1971 and has become a well-known retail brand in Indonesia. The chain operates supermarkets and hypermarkets, offering a wide range of products, including fresh food, groceries, and household items. Hero is recognized for its commitment to quality and customer service, as well as its efforts in promoting local products. The chain actively engages with customers through loyalty programs and community-focused initiatives.

40 - LuLu Hypermarket

Annual Revenue: $7.4 billion (global)
Number of stores: 190+
Countries present: Malaysia, Indonesia
Headquarters: Abu Dhabi, UAE
Owner or parent company: LuLu Group International

LuLu Hypermarket, part of the LuLu Group, is a prominent retail chain with a significant presence in Southeast Asia. The stores offer a wide range of products, including fresh produce, groceries, clothing, and electronics. LuLu Hypermarket is known for its extensive product range, competitive pricing, and customer service. The chain is committed to innovation and sustainability, actively engaging in initiatives that support local communities and environmental conservation.

39 - Bách Hóa Xanh

Annual Revenue: $500 million (estimated)
Number of stores: 1,800+
Country present: Vietnam
Headquarters: Ho Chi Minh City, Vietnam
Owner or parent company: Mobile World Investment Corporation

Bách Hóa Xanh, established in 2015, is a fast-growing supermarket chain in Vietnam. The chain offers a wide range of fresh produce, groceries, and household items. Bách Hóa Xanh is known for its focus on quality, competitive pricing, and rapid expansion across the country. The chain is committed to enhancing the shopping experience through frequent promotions, customer loyalty programs, and community engagement.

Mydin Hypermarket

Annual Revenue: $1 billion (estimated)
Number of stores: 30+
Country present: Malaysia
Headquarters: Kuala Lumpur, Malaysia
Owner or parent company: Mydin Mohamed Holdings Bhd

Mydin Hypermarket, part of the Mydin retail chain, focuses on providing a wide range of products at affordable prices. The stores offer groceries, fresh produce, clothing, and household items. Mydin Hypermarket is known for its emphasis on value and extensive product range. The chain is committed to supporting local suppliers and promoting sustainability through various initiatives and partnerships.

37 - VinMart+

Annual Revenue: $800 million (estimated)
Number of stores: 2,400+
Country present: Vietnam
Headquarters: Hanoi, Vietnam
Owner or parent company: Masan Group

VinMart+, a convenience store format under VinMart, was launched to cater to the growing demand for quick and easy shopping solutions. The stores offer a wide range of daily necessities, including groceries, personal care products, and household items. VinMart+ is known for its convenience, competitive pricing, and extensive store network. The chain focuses on providing quality products and services, enhancing the customer experience through innovative solutions.

36 - Foodland

Annual Revenue: $400 million (estimated)
Number of stores: 20+
Country present: Thailand
Headquarters: Bangkok, Thailand
Owner or parent company: Foodland Supermarket Co., Ltd.

Foodland, established in 1972, is a well-known supermarket chain in Thailand. The chain offers a wide range of products, including fresh produce, groceries, and household items. Foodland is recognized for its focus on quality, customer service, and 24-hour store operations. The chain emphasizes freshness and convenience, striving to meet the needs of its diverse customer base through innovative solutions and community involvement.

35 - FairPrice Finest

Annual Revenue: $600 million (estimated)
Number of stores: 30+
Country present: Singapore
Headquarters: Singapore
Owner or parent company: NTUC Enterprise

FairPrice Finest, a premium brand under NTUC FairPrice, was established to cater to a more upscale market segment. The stores offer a wide range of gourmet products, organic items, and imported goods. FairPrice Finest is known for its focus on quality, customer service, and unique shopping experience. The chain emphasizes sustainability and community engagement, actively promoting eco-friendly practices and supporting local initiatives.

34 - Indomaret

Annual Revenue: $5 billion
Number of stores: 17,000+
Country present: Indonesia
Headquarters: Jakarta, Indonesia
Owner or parent company: PT Indomarco Prismatama

Indomaret, established in 1988, is one of Indonesia's leading minimarket chains. The chain offers a wide range of daily necessities, including groceries, personal care products, and household items. Indomaret is known for its convenience, extensive store network, and focus on customer satisfaction. The chain is committed to providing quality products and services, supporting local suppliers, and engaging in community-focused initiatives.

33 - Matahari

Annual Revenue: $1.2 billion
Number of stores: 150+
Country present: Indonesia
Headquarters: Jakarta, Indonesia
Owner or parent company: Multipolar Group

Matahari, founded in 1958, is one of Indonesia's largest retail chains. It operates various retail formats, including supermarkets, department stores, and specialty stores. Matahari is known for its wide range of products, competitive pricing, and strong customer loyalty programs. The chain focuses on providing quality products and services, engaging with communities, and promoting sustainability through various initiatives.

32 - Big Bazaar

Annual Revenue: $2 billion (estimated)
Number of stores: 300+
Countries present: India, Indonesia
Headquarters: Mumbai, India
Owner or parent company: Future Group

Big Bazaar, established in 2001, is a major retail chain in India and has a growing presence in Indonesia. The chain offers a wide range of products, including groceries, clothing, and household items, known for its affordability and variety. Big Bazaar focuses on providing value to customers through competitive pricing and frequent promotions. The chain is committed to innovation and customer satisfaction, continually adapting to market trends and consumer needs.

31 - Tops Market

Annual Revenue: $1.3 billion
Number of stores: 270+
Country present: Thailand
Headquarters: Bangkok, Thailand
Owner or parent company: Central Group

Tops Market, part of Central Food Retail, was established in 1996. It is one of the leading supermarket chains in Thailand, known for its premium quality products and exceptional customer service. The chain focuses on offering a wide range of fresh produce, imported goods, and local specialties, catering to both locals and expatriates. Tops Market emphasizes quality and customer satisfaction, engaging in various community and sustainability initiatives.

30 - Aeon MaxValu

Annual Revenue: $400 million (estimated)
Number of stores: 100+
Countries present: Thailand, Malaysia
Headquarters: Chiba, Japan
Owner or parent company: AEON Co., Ltd.

Aeon MaxValu, established as part of the AEON Group, operates as a premium supermarket chain in Southeast Asia. The chain offers a wide range of high-quality products, including fresh produce, groceries, and household items. Aeon MaxValu is known for its focus on quality, customer service, and sustainability initiatives. The chain is committed to providing a unique shopping experience through innovative solutions and community engagement.

29 - CJ Express

Annual Revenue: $300 million (estimated)
Number of stores: 250+
Country present: Thailand
Headquarters: Bangkok, Thailand
Owner or parent company: Charoen Pokphand Group (CP Group)

CJ Express, established in 2005, is a leading convenience store chain in Thailand. The chain offers a wide range of daily necessities, including groceries, personal care products, and household items. CJ Express is known for its convenience, competitive pricing, and focus on customer satisfaction. The chain is committed to enhancing the shopping experience through strategic store locations and community engagement.

28 - Village Grocer

Annual Revenue: $200 million (estimated)
Number of stores: 30+
Country present: Malaysia
Headquarters: Kuala Lumpur, Malaysia
Owner or parent company: The Food Purveyor

Village Grocer, established in 2004, is a premium supermarket chain in Malaysia. The chain offers a wide range of high-quality products, including fresh produce, imported goods, and specialty items. Village Grocer is known for its focus on quality, customer service, and unique shopping experience. The chain emphasizes sustainability and community engagement, actively supporting local suppliers and initiatives.

27 - Guardian

Annual Revenue: $1 billion (estimated)
Number of stores: 900+
Countries present: Malaysia, Singapore, Indonesia, Vietnam
Headquarters: Petaling Jaya, Malaysia
Owner or parent company: Dairy Farm International Holdings

Guardian, established in 1967, is a leading health and beauty retailer in Southeast Asia. While primarily known for its pharmacy and beauty products, many Guardian stores also offer a range of grocery items. Guardian is recognized for its focus on health and wellness, customer service, and extensive product range. The chain is committed to providing quality products and services, engaging with communities, and promoting sustainability through various initiatives.

26 - SOGO

Annual Revenue: $1.1 billion
Number of stores: 20+
Countries present: Malaysia, Indonesia
Headquarters: Kuala Lumpur, Malaysia
Owner or parent company: SOGO (Malaysia) Sdn Bhd

SOGO, originally founded in Japan in 1830, has a significant presence in Malaysia and Indonesia. The chain operates department stores and supermarkets, offering a wide range of products, including groceries, apparel, and household items. SOGO is known for its premium product offerings and customer service. The chain emphasizes quality and innovation, engaging with communities and promoting sustainability through various initiatives.

25 - Robinsons Supermarket

Annual Revenue: $1.7 billion
Number of stores: 300+
Country present: Philippines
Headquarters: Quezon City, Philippines
Owner or parent company: Robinsons Retail Holdings, Inc.

Robinsons Supermarket, established in 1985, is one of the leading supermarket chains in the Philippines. The chain offers a wide variety of products, including fresh produce, groceries, and household items. Robinsons Supermarket is known for its emphasis on health and wellness, customer loyalty programs, and quality service. The chain is committed to providing a pleasant shopping experience, actively engaging with communities and promoting sustainability.

24 - Sheng Siong

Annual Revenue: $900 million
Number of stores: 60+
Country present: Singapore
Headquarters: Singapore
Owner or parent company: Sheng Siong Group Ltd

Sheng Siong, established in 1985, is one of Singapore's leading supermarket chains. The chain offers a wide range of products, including fresh produce, groceries, and household items. Sheng Siong is known for its competitive pricing, customer service, and focus on quality. The chain emphasizes sustainability and community engagement, actively promoting local products and eco-friendly practices.

23 - 99 Speedmart

Annual Revenue: $1 billion (estimated)
Number of stores: 1,000+
Country present: Malaysia
Headquarters: Klang, Malaysia
Owner or parent company: 99 Speedmart Sdn Bhd

99 Speedmart, founded in 1987, is one of Malaysia's leading convenience store chains. The chain offers a wide range of daily necessities, including groceries, personal care products, and household items. 99 Speedmart is known for its affordability, convenience, and extensive store network. The chain is committed to providing quality products and services, engaging with communities, and promoting sustainability through various initiatives.

22 - VinMart

Annual Revenue: $1.5 billion (estimated)
Number of stores: 2,400+
Country present: Vietnam
Headquarters: Hanoi, Vietnam
Owner or parent company: Masan Group

VinMart, founded in 2014, is a leading supermarket chain in Vietnam. The chain offers a wide range of products, including fresh produce, groceries, and household items. VinMart is known for its high-quality products, competitive pricing, and customer loyalty programs. The chain is committed to providing a pleasant shopping experience, actively engaging with communities and promoting sustainability.

21 - Indomaret

Annual Revenue: $5 billion
Number of stores: 17,000+
Country present: Indonesia
Headquarters: Jakarta, Indonesia
Owner or parent company: PT Indomarco Prismatama

20 - Matahari

Annual Revenue: $1.2 billion
Number of stores: 150+
Country present: Indonesia
Headquarters: Jakarta, Indonesia
Owner or parent company: Multipolar Group

19 - Super Indo

Annual Revenue: $1 billion (estimated)
Number of stores: 180+
Country present: Indonesia
Headquarters: Jakarta, Indonesia
Owner or parent company: Ahold Delhaize and Salim Group

Super Indo was established in 1997 as a joint venture between Ahold Delhaize and Salim Group. The chain offers a wide range of products, including fresh produce, groceries, and household items, with a focus on quality and affordability. Super Indo is known for its customer-friendly service and commitment to sustainability. The chain actively engages with communities, supporting local suppliers and promoting eco-friendly practices.

18 - Tesco Lotus

Annual Revenue: $3 billion (estimated)
Number of stores: 1,800+
Country present: Thailand
Headquarters: Bangkok, Thailand
Owner or parent company: Charoen Pokphand Group (CP Group)

Tesco Lotus, founded in 1998, is one of the leading supermarket chains in Thailand. The chain offers a wide range of products, including groceries, fresh produce, and household items. Tesco Lotus is known for its competitive pricing, extensive product range, and customer loyalty programs. The chain focuses on providing value and convenience to its customers, actively engaging with communities and promoting sustainability.

17 - Giant

Annual Revenue: $1.5 billion (estimated)
Number of stores: 200+
Countries present: Malaysia, Singapore, Indonesia, Brunei
Headquarters: Shah Alam, Malaysia
Owner or parent company: Dairy Farm International Holdings

Giant was founded in 1944 and has grown to become a significant player in the Southeast Asian retail market. The chain offers a variety of retail formats, including hypermarkets and supermarkets, providing a wide range of products at competitive prices. Giant is known for its focus on value and customer satisfaction. The chain emphasizes quality and service, engaging with communities and supporting local suppliers.

16 - Central Food Retail (Tops Market)

Annual Revenue: $1.3 billion
Number of stores: 270+
Country present: Thailand
Headquarters: Bangkok, Thailand
Owner or parent company: Central Group

Central Food Retail, operating under the Tops Market brand, was established in 1996. It is one of the leading supermarket chains in Thailand, known for its premium quality products and exceptional customer service. The chain focuses on offering a wide range of fresh produce, imported goods, and local specialties, catering to both locals and expatriates. Central Food Retail emphasizes quality and customer satisfaction, engaging in various community and sustainability initiatives.

15 - Robinsons Supermarket

Annual Revenue: $1.7 billion
Number of stores: 300+
Country present: Philippines
Headquarters: Quezon City, Philippines
Owner or parent company: Robinsons Retail Holdings, Inc.

14 - FamilyMart

Annual Revenue: $4.5 billion (estimated)
Number of stores: 1,000+
Countries present: Thailand, Malaysia, Philippines
Headquarters: Tokyo, Japan
Owner or parent company: FamilyMart Co., Ltd.

FamilyMart, founded in 1973, is a global convenience store chain with a significant presence in Southeast Asia. Known for its convenience, high-quality products, and innovative services, FamilyMart caters to busy urban consumers. The chain emphasizes fresh food, ready-to-eat meals, and customer convenience. FamilyMart is committed to providing a pleasant shopping experience, actively engaging with communities and promoting sustainability.

13 - Mydin

Annual Revenue: $1.5 billion
Number of stores: 300+
Country present: Malaysia
Headquarters: Kuala Lumpur, Malaysia
Owner or parent company: Mydin Mohamed Holdings Bhd

Mydin was founded in 1957 and is a prominent retail chain in Malaysia. The company operates various retail formats, including hypermarkets, supermarkets, and convenience stores. Mydin is recognized for its affordability and extensive range of products, catering to a broad customer base. The chain is committed to providing quality products and services, supporting local suppliers, and engaging in community-focused initiatives.

12 - Mini Big C

Annual Revenue: $1 billion (estimated)
Number of stores: 800+
Country present: Thailand
Headquarters: Bangkok, Thailand
Owner or parent company: Berli Jucker Public Company Limited (BJC)

Mini Big C, a subsidiary of Big C, focuses on providing convenience store services across Thailand. Established to cater to urban and semi-urban customers, Mini Big C offers a wide range of daily necessities at competitive prices. The chain is known for its strategic locations and customer-friendly service. Mini Big C is committed to enhancing the shopping experience, actively engaging with communities and promoting sustainability.

11 - Puregold Price Club

Annual Revenue: $2 billion
Number of stores: 400+
Country present: Philippines
Headquarters: Manila, Philippines
Owner or parent company: Puregold Price Club, Inc.

Puregold Price Club was founded in 1998 and has grown to become one of the leading supermarket chains in the Philippines. The chain offers a wide range of products at competitive prices, catering to both retail customers and small businesses. Puregold is known for its customer loyalty programs and strong emphasis on value and quality.

10 - Cold Storage

Annual Revenue: $600 million
Number of stores: 50+
Countries present: Singapore, Malaysia
Headquarters: Singapore
Owner or parent company: Dairy Farm International Holdings

Cold Storage, established in 1903, is one of Singapore’s oldest and most trusted supermarket chains. Known for its premium selection of fresh produce and international products, Cold Storage caters to the expatriate community and locals seeking high-quality groceries. The chain emphasizes freshness, quality, and sustainability in its operations.

9 - Hero Supermarket

Annual Revenue: $1.1 billion
Number of stores: 30+
Country present: Indonesia
Headquarters: Jakarta, Indonesia
Owner or parent company: Dairy Farm International Holdings

8 - S&R Membership Shopping

Annual Revenue: $800 million
Number of stores: 20+
Country present: Philippines
Headquarters: Taguig, Philippines
Owner or parent company: Puregold Price Club, Inc.

S&R Membership Shopping, established in 2001, is a membership-based retail chain modeled after warehouse clubs in the United States. It offers a wide range of imported products, bulk items, and exclusive deals to its members. S&R is popular for its high-quality goods, competitive pricing, and unique shopping experience.

7 - Lotte Mart

Annual Revenue: $3.6 billion
Number of stores: 200+
Countries present: South Korea, Indonesia, Vietnam
Headquarters: Seoul, South Korea
Owner or parent company: Lotte Corporation

Lotte Mart, founded in 1998, is part of the Lotte Group, one of South Korea’s largest conglomerates. The supermarket chain has a significant presence in Southeast Asia, particularly in Indonesia and Vietnam. Lotte Mart is known for its wide range of products and competitive pricing, as well as its focus on customer satisfaction and community involvement.

6 - SM Supermarkets

Annual Revenue: $7.4 billion
Number of stores: 300+
Country present: Philippines
Headquarters: Pasay, Philippines
Owner or parent company: SM Investments Corporation

SM Supermarkets, founded in 1985, are part of SM Investments Corporation, one of the largest conglomerates in the Philippines. They operate under the SM Markets umbrella, which includes SM Supermarket, SM Hypermarket, and Savemore. The chain is recognized for its extensive product range and strong focus on customer service and innovation in retailing.

5 - NTUC FairPrice

Annual Revenue: $3.2 billion (estimated)
Number of stores: 370+
Country present: Singapore
Headquarters: Singapore
Owner or parent company: NTUC Enterprise

Founded in 1973, NTUC FairPrice is the largest supermarket chain in Singapore. It was established to moderate the cost of living in Singapore and has grown to include a wide range of retail formats, including hypermarkets, supermarkets, and convenience stores. FairPrice is known for its strong emphasis on community welfare and sustainability initiatives, such as reducing plastic bag usage and promoting local produce.

4 - Big C

Annual Revenue: $4.2 billion (estimated)
Number of stores: 1,200+
Countries present: Thailand, Vietnam, Laos, Cambodia
Headquarters: Bangkok, Thailand
Owner or parent company: Berli Jucker Public Company Limited (BJC)

Big C was founded in 1993 in Thailand and has since expanded to several neighboring countries. It offers a variety of retail formats, including hypermarkets, supermarkets, and convenience stores. Big C is noted for its competitive pricing and extensive range of products, catering to a wide spectrum of consumers. The chain focuses on providing value and convenience to its customers.

3 - AEON Group

Annual Revenue: $82.6 billion (global)
Number of stores: 2,000+ (in Southeast Asia)
Countries present: Malaysia, Indonesia, Vietnam, Cambodia
Headquarters: Chiba, Japan
Owner or parent company: AEON Co., Ltd.

AEON Group, originally established in 1758, is a major Japanese retail conglomerate that has significantly expanded in Southeast Asia. The company operates hypermarkets, supermarkets, and specialty stores, and is known for its commitment to customer satisfaction and community engagement. AEON focuses on offering high-quality products and services, with a strong emphasis on sustainability and social responsibility.

2 - Dairy Farm International Holdings

Annual Revenue: $11 billion
Number of stores: 10,000+
Countries present: Hong Kong, Macau, Taiwan, Malaysia, Singapore, Indonesia, Vietnam, Cambodia
Headquarters: Hong Kong
Owner or parent company: Jardine Matheson Group

Dairy Farm International was founded in 1886 and operates multiple retail formats, including supermarkets, hypermarkets, convenience stores, and health and beauty stores. Its supermarket brands include Wellcome, Cold Storage, Giant, and Hero. The company is known for its strong market presence and comprehensive range of private label products.

1 - Alfamart

Annual Revenue: $6.5 billion
Number of stores: 16,000+
Countries present: Indonesia, Philippines
Headquarters: Tangerang, Indonesia
Owner or parent company: PT Sumber Alfaria Trijaya Tbk

Alfamart, founded in 1989, is a leading minimarket chain in Indonesia. It offers a wide range of daily necessities, including groceries, personal care products, and household items. Alfamart is known for its convenience, affordability, and extensive network of stores, making it accessible to a broad consumer base. The chain is committed to providing quality products and services, supporting local suppliers, and engaging in community-focused initiatives.

FAQs

1. What is the largest supermarket chain in South East Asia by number of outlets?

Indomaret is the largest supermarket chain in South East Asia by the number of outlets. With over 17,000 stores, Indomaret has a significant presence in Indonesia, making it a dominant player in the region. Established in 1988, Indomaret offers a wide range of daily necessities, including groceries, personal care products, and household items. Its extensive network and focus on convenience and affordability have made it a preferred choice for many consumers across the region.

2. What are three growth drivers for the South East Asian supermarket sector?

Three key growth drivers for the South East Asian supermarket sector are urbanization, rising middle class, and digitalization. Urbanization is leading to increased demand for modern retail formats in rapidly growing cities. The expanding middle class is driving demand for higher-quality products and better shopping experiences. Digitalization is revolutionizing the retail landscape, with e-commerce and omnichannel strategies becoming essential for meeting the needs of increasingly tech-savvy consumers.

3. What is the size of the grocery retailing sector in South East Asia?

The grocery retailing sector in South East Asia is substantial, with a market value exceeding US$4 trillion. This dynamic and diverse industry includes various retail formats such as supermarkets, hypermarkets, convenience stores, traditional shops, and online platforms. The sector is experiencing robust growth driven by factors like urbanization, rising middle class, and digitalization, making it a key area for investment and expansion for food and beverage companies looking to tap into the region's growing consumer base.

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