Introduction

Vietnam's total food retail sales reached US$55.5 billion in 2024, according to USDA FAS. Supermarkets represented 9% of retail value and hypermarkets another 3%.

Vietnam-wide e-commerce reached an estimated US$32 billion in 2024, according to the U.S. International Trade Administration citing Vietnam's Ministry of Industry and Trade. That is a broad e-commerce measure, not food e-commerce or supermarket sales. USDA separately reports that food e-commerce represented 1% of food retail value in 2024 and grew 29% that year.

USDA reports that most food retailers work through importers or distributors, while a smaller number of large chains import directly. The route depends on retailer, product, and volume.

The Supermarket Landscape in Vietnam

Vietnam's retail landscape still spans distinct formats. USDA reported that small local grocers and wet markets accounted for 83% of food retail value in 2024, while supermarkets, hypermarkets, convenience retailers, specialists, and food e-commerce made up the modern and specialist channels. This guide covers both full-size supermarkets and smaller grocery or convenience formats, so their store counts should not be treated as one like-for-like supermarket ranking.

Modern grocery retail includes full-size supermarkets and hypermarkets as well as mini-supermarkets and convenience stores. WinMart+ and Co.op Food use smaller formats, while Bach Hoa Xanh describes its locations as supermarkets; format labels should be checked before comparing networks.

Vietnamese consumers in Urban areas are showing a growing preference for premium and imported products, a trend that is similarly observed in South Korea, where supermarkets stock a wide array of international brands to meet diverse consumer tastes.

The convenience of online shopping has further bolstered the supermarket sector. Many chains now offer online ordering and delivery services, catering to the tech-savvy younger generation and busy urbanites. The COVID-19 pandemic accelerated this shift, highlighting the importance of e-commerce in the retail landscape. Consequently, supermarkets in Vietnam are not only growing in number but are also adapting to meet the evolving demands of consumers, ensuring robust future growth​.

Vietnam is a dynamic and growing market. Explore opportunities here and in other supermarkets in Southeast Asia with GourmetPro’s expert insights.

Methodology and source dates

This article was originally compiled in 2024 from public company material and industry sources. It mixes full-size supermarkets, mini-supermarkets, convenience stores, and cash-and-carry formats, and the underlying count dates are not uniform. Updated counts below identify their retailer-owned publisher and date where a current source was available. Precise counts were removed where a current dated primary source was not verified.

Operators covered, by format

Tops Market

  • Current store count: Not verified from a dated retailer-owned source.
  • Parent company: Central Retail Corporation
  • Locations present in: Hanoi, Ho Chi Minh City
  • Headquarters: Bangkok, Thailand
  • Owner of the supermarket: Central Group
  • Whether local or foreign owner: Foreign

Tops Market, part of Thailand’s Central Group, is known for offering a wide range of quality products. Their focus on providing a premium shopping experience with imported goods and fresh produce makes them a preferred choice for high-end consumers in urban areas.

BRG Mart

  • Current store count: Not verified from a dated retailer-owned source.
  • Parent company: BRG Group
  • Locations present in: Hanoi, Hai Phong, Quang Ninh
  • Headquarters: Hanoi, Vietnam
  • Owner of the supermarket: BRG Group
  • Whether local or foreign owner: Local

BRG Mart is a domestic brand renowned for its commitment to quality and service. The chain supports local agriculture by sourcing fresh produce locally, making it a popular choice for consumers seeking trustworthy and high-quality products.

Aeon Maxvalu

  • Current store count: Not verified from a dated retailer-owned source.
  • Parent company: AEON Group
  • Locations present in: Hanoi, Ho Chi Minh City, Binh Duong
  • Headquarters: Chiba, Japan
  • Owner of the supermarket: AEON Group
  • Whether local or foreign owner: Foreign

Aeon Maxvalu offers a mix of Japanese and local products, catering to the growing demand for high-quality imported goods. Their small-format stores provide convenience for urban dwellers, while maintaining a strong reputation for quality and customer service.

MegaMarket

  • Current store count: Not verified from a dated retailer-owned source.
  • Parent company: BJC/TCC Group
  • Locations present in: Ho Chi Minh City, Hanoi, Da Nang
  • Headquarters: Bangkok, Thailand
  • Owner of the supermarket: BJC/TCC Group
  • Whether local or foreign owner: Foreign

MegaMarket, formerly Metro Cash & Carry, focuses on providing wholesale solutions for businesses and households. Their extensive range of products and competitive pricing make them a key player in Vietnam’s retail market.

Lanchi Mart

  • Current store count: Not verified from a dated retailer-owned source.
  • Parent company: Not specified
  • Locations present in: Hanoi, Hai Duong, Ninh Binh
  • Headquarters: Hanoi, Vietnam
  • Owner of the supermarket: Local ownership
  • Whether local or foreign owner: Local

Lanchi Mart serves suburban areas with a diverse product range at stable prices. Their community-centric approach and focus on customer service have helped them build a loyal customer base in less urbanized regions.

GS25

  • Current store count: Not verified from a dated retailer-owned source.
  • Parent company: GS Retail
  • Locations present in: Ho Chi Minh City, Hanoi, Da Nang
  • Headquarters: Seoul, South Korea
  • Owner of the supermarket: GS Retail
  • Whether local or foreign owner: Foreign

GS25, a South Korean convenience store chain, has rapidly expanded in Vietnam. Known for its modern store layout and diverse product offerings, GS25 targets young, urban consumers with a blend of Korean and local products.

Mini Stop

  • Current store count: Not verified from a dated retailer-owned source.
  • Parent company: AEON Group
  • Locations present in: Ho Chi Minh City, Hanoi
  • Headquarters: Chiba, Japan
  • Owner of the supermarket: AEON Group
  • Whether local or foreign owner: Foreign

Mini Stop, another brand under AEON Group, focuses on providing convenience with a wide range of ready-to-eat meals and everyday necessities. Their emphasis on convenience and quality has made them a favorite among busy urbanites.

Family Mart

  • Current store count: Not verified from a dated retailer-owned source.
  • Parent company: FamilyMart Co., Ltd.
  • Locations present in: Ho Chi Minh City, Hanoi
  • Headquarters: Tokyo, Japan
  • Owner of the supermarket: FamilyMart Co., Ltd.
  • Whether local or foreign owner: Foreign

Family Mart is well-regarded for its convenience, offering a wide range of products and services, including 24/7 operation. The chain focuses on high standards of customer service and a broad selection of both local and imported goods.

Circle K

  • Store count: 500 stores in July 2025 (Circle K Vietnam)
  • Parent company: Alimentation Couche-Tard
  • Locations present in: Ho Chi Minh City, Hanoi, Da Nang
  • Headquarters: Laval, Quebec, Canada
  • Owner of the supermarket: Alimentation Couche-Tard
  • Whether local or foreign owner: Foreign

Circle K is a global convenience store brand that has established a strong presence in Vietnam. Known for its 24/7 service and a variety of products, Circle K is popular among urban consumers for its convenience and reliability.

Co.op Food

  • Store count: 600 as of March 2024 (Saigon Co.op)
  • Parent company: Saigon Co.op
  • Locations present in: Ho Chi Minh City, Hanoi, Da Nang
  • Headquarters: Ho Chi Minh City, Vietnam
  • Owner of the supermarket: Saigon Co.op
  • Whether local or foreign owner: Local

Co.op Food, part of Saigon Co.op, focuses on fresh and safe food products. Their strong emphasis on quality and community engagement has made them a trusted name among Vietnamese consumers, particularly in urban areas.

Bach Hoa Xanh

  • Store count: more than 2,100 as of June 2025 (Mobile World)
  • Parent company: Mobile World Investment Corporation
  • Locations present in: Ho Chi Minh City, Hanoi, Da Nang
  • Headquarters: Ho Chi Minh City, Vietnam
  • Owner of the supermarket: Mobile World Investment Corporation
  • Whether local or foreign owner: Local

Bach Hoa Xanh offers a wide range of fresh produce and everyday essentials, focusing on convenience and affordability. Their rapid expansion and competitive pricing have solidified their position as a leading grocery retailer in Vietnam.

WinMart+

  • Store count: 4,000 as of July 2025 (WinMart+ company milestone)
  • Parent company: Masan Group
  • Locations present in: Nationwide
  • Headquarters: Ho Chi Minh City, Vietnam
  • Owner of the supermarket: Masan Group
  • Whether local or foreign owner: Local

Masan announced the 4,000th WinMart+ store in July 2025. Separately, the company reported 4,146 locations across the combined WinMart, WinMart+, and WiN network at the end of Q2 2025. Those are different denominators, so chain and network totals should not be used interchangeably.

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FAQs

1. What is Vietnam's largest modern grocery network by store count?

WinCommerce is the largest modern grocery network by store count in the evidence reviewed here. Masan reported 4,146 locations across WinMart, WinMart+, and WiN at the end of Q2 2025, while WinMart+ separately announced its 4,000th store in July 2025. This is not a count of full-size supermarkets alone.

2. How big is the Vietnamese supermarket sector?

USDA FAS reported US$55.5 billion in total food retail sales in 2024. Within that denominator, supermarkets represented 9% of retail value and hypermarkets 3%. The total is not a supermarket-only market-size figure; small local grocers and wet markets still represented 83% of food retail value.

3. Which are the leading homegrown Vietnamese supermarkets?

Several homegrown Vietnamese supermarkets have established a strong presence in the retail market. These homegrown supermarkets play a crucial role in catering to the diverse needs of Vietnamese consumers while supporting local agriculture and businesses.

  • Co.opmart is a leading chain operated by the Ho Chi Minh City Cooperative Alliance, known for its wide range of fresh and affordable products.
  • Bach Hoa Xanh, a subsidiary of Mobile World Investment Corporation, focuses on convenience and competitive pricing, with more than 2,100 supermarkets nationwide as of June 2025.
  • WinMart, under Masan Group, is another prominent local chain, offering a comprehensive range of products across its extensive store network.

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