The F&B industry in the US will continue to have strong growth rates in the upcoming years, partly due to emerging trends and innovations. Not to mention the increase in distribution channels and awareness of sustainable food choices, this market is becoming more attractive than ever.
A food futurist building concepts to scale, Phaedra is an executive leader in global food innovation marketing with 20+ years of experience in the food service and retail.
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One trend that you should keep in mind about the U.S. market is that consumers here are becoming more climate aware, especially generation Z. They are more aware of how their food is grown and open to where it's produced, especially if the process results in being carbon neutral. If considering entering the food service channel, a company must define its go-to-market strategy for each channel's needs. I can help companies determine that process.