With more than 1.4 billion population to feed, the F&B sector in China presents huge potential, but also challenges such as complex distribution channels, strict food safety regulations, and established domestic rivals.
Felipe has worked in China for 10 years and in Colombia for 8 years. He founded a consulting firm that supports businesses in the coffee and F&B industry.
A French national fluent in Chinese and English, Olivier has worked for 15+ years in China. He has been closely working with a large panel of importers and retailers.
The GourmetPro network has more than 50 F&B experts based in different countries around the world, ready to help you unlock new business potential.EXPLORE MORE PROFILES
Entering China is not a sprint, it's a marathon. For a company to be successful here, you need to be ready to play the long game. You cannot expect to be successful immediately in 2-3 years. You need to be perseverant and disciplined. The things that were successful in your market, you will most likely need to re-adapt to the market here.