Being the third-largest market in the world, Japan is one of the countries F&B companies aiming to enter when expanding internationally.
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Marc Matsumoto is an F&B consultant and culinary creator based in Tokyo, Japan. He spent over a decade working as a brand and consumer marketing executive.
Yukino leads successful Japan market entry with 15 years of international experience, brand-building expertise and a passion to unlock insights for localization strategy.
Taichi imported new robotic coffee machines from the U.S., established companies in LA and London, launched and directed retail stores.
Cassandra is a British writer whose works have been published with prestigious publications, including The Japan Times, Tokyo Weekender, GaijinPot, Live Japan, etc.
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Adam has more than 24 years of successful expertise in wine & spirits marketing, consulting, and sales in Japan and other Asian markets.
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The Japanese F&B industry is constantly reinventing itself, weaving in new trends from abroad with familiar culinary traditions to create entirely new products.
The challenge is to frame new products in a familiar way (such as by associating with an established product or brand), while engaging consumer curiosity.