Unlocking the Japanese market with local experts

Being the third-largest market in the world, Japan is one of the countries F&B companies aiming to enter when expanding internationally.

The Japanese F&B industry is constantly reinventing itself, weaving in new trends from abroad with familiar culinary traditions to create entirely new products.
The challenge is to frame new products in a familiar way (such as by associating with an established product or brand), while engaging consumer curiosity.

Marc Matsumoto - Market Research, PR/Media, Recipe Development

Projects for the Japanese market

Familiarizing international companies with the Japanese spirits and craft beer distribution system from a practitioner's point of view. The webinar shed light on the whole distribution landscape including partnership, localization, and cultural challenges.
Increasing brand awareness for an Australian avocado company in Japan utilizing social channels and influencer marketing. Detailed timelines and execution strategies were delivered with high satisfaction.
Building a new portfolio extension in Japan. The 3 key priorities were to find new distribution partners, product development and adaptation, and product launch.

Our Experts For The Japanese Market

Adam Hall

Country Manager
Market: Japan

Adam has 15+ years of experience in the Japanese F&B industry, particularly in distribution, sales, market entry, and so much more.

Previously at: Weber Stephen, Alcool
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Marc Matsumoto

Market Research
PR/Media
Market: Japan

Marc Matsumoto is an F&B consultant and culinary creator based in Tokyo, Japan. He spent over a decade working as a brand and consumer marketing executive.

Previously at: Nissin, Hakutsuru, Netflix
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Yukino Yamamoto

Market Research
Alt-protein
Market: Japan | China

Yukino leads successful Japan market entry with 15 years of international experience, brand-building expertise and a passion to unlock insights for localization strategy.

Previously at: Labbrand
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Taichi Fujiwara

Foodservice
Import Operation
Market: Japan | U.K.

Taichi imported new robotic coffee machines from the U.S., established companies in LA and London, launched and directed retail stores.

Previously at: Welcome Co., Bond & Co.
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Cassandra Lord

Digital Marketing
Copywriting
Market: Japan

Cassandra is a British writer whose works have been published with prestigious publications, including The Japan Times, Tokyo Weekender, GaijinPot, Live Japan, etc.

Previously at: Instagram, Live Japan
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Adam Schneider

Import Operations
Wine / Spirits
Market: Japan

Adam has more than 24 years of successful expertise in wine & spirits marketing, consulting, and sales in Japan and other Asian markets.

Previously at: Jardines De Castalia Chile
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& 50+ more

The GourmetPro network has more than 50 F&B experts based in different countries around the world, ready to help you unlock new business potential.

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Everything about the Japanese F&B Market

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