Being the third-largest market in the world, Japan is one of the countries F&B companies aiming to enter when expanding internationally.
The Japanese F&B industry is constantly reinventing itself, weaving in new trends from abroad with familiar culinary traditions to create entirely new products. The challenge is to frame new products in a familiar way (such as by associating with an established product or brand), while engaging consumer curiosity.
Marc Matsumoto - Market Research, PR/Media, Recipe Development
Projects for the Japanese market
Familiarizing international companies with the Japanese spirits and craft beer distribution system from a practitioner's point of view. The webinar shed light on the whole distribution landscape including partnership, localization, and cultural challenges.
Increasing brand awareness for an Australian avocado company in Japan utilizing social channels and influencer marketing. Detailed timelines and execution strategies were delivered with high satisfaction.
Building a new portfolio extension in Japan. The 3 key priorities were to find new distribution partners, product development and adaptation, and product launch.
Our Experts For The Japanese Market
Marc Matsumoto
Market Research
PR/Media
Market: Japan
Marc Matsumoto is an F&B consultant and culinary creator based in Tokyo, Japan. He spent over a decade working as a brand and consumer marketing executive.
Yukino leads successful Japan market entry with 15 years of international experience, brand-building expertise and a passion to unlock insights for localization strategy.
Cassandra is a British writer whose works have been published with prestigious publications, including The Japan Times, Tokyo Weekender, GaijinPot, Live Japan, etc.
The Japanese F&B industry is constantly reinventing itself, weaving in new trends from abroad with familiar culinary traditions to create entirely new products.
The challenge is to frame new products in a familiar way (such as by associating with an established product or brand), while engaging consumer curiosity.