Being the third-largest market in the world, Japan is one of the countries F&B companies aiming to enter when expanding internationally.
The Japanese F&B industry is constantly reinventing itself, weaving in new trends from abroad with familiar culinary traditions to create entirely new products.
The challenge is to frame new products in a familiar way (such as by associating with an established product or brand), while engaging consumer curiosity.
Marc Matsumoto is an F&B consultant and culinary creator based in Tokyo, Japan. He spent over a decade working as a brand and consumer marketing executive.
Yukino leads successful Japan market entry with 15 years of international experience, brand-building expertise and a passion to unlock insights for localization strategy.
Taichi imported new robotic coffee machines from the U.S., established companies in LA and London, launched and directed retail stores.
Cassandra is a British writer whose works have been published with prestigious publications, including The Japan Times, Tokyo Weekender, GaijinPot, Live Japan, etc.
Adam has more than 24 years of successful expertise in wine & spirits marketing, consulting, and sales in Japan and other Asian markets.
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