Unlocking the Japanese market with local experts

Being the third-largest market in the world, Japan is one of the countries F&B companies aiming to enter when expanding internationally.

The Japanese F&B industry is constantly reinventing itself, weaving in new trends from abroad with familiar culinary traditions to create entirely new products.
The challenge is to frame new products in a familiar way (such as by associating with an established product or brand), while engaging consumer curiosity.

Marc Matsumoto - Market Research, PR/Media, Recipe Development

Projects for the Japanese market

Familiarizing international companies with the Japanese spirits and craft beer distribution system from a practitioner's point of view. The webinar shed light on the whole distribution landscape including partnership, localization, and cultural challenges.
Increasing brand awareness for an Australian avocado company in Japan utilizing social channels and influencer marketing. Detailed timelines and execution strategies were delivered with high satisfaction.
Building a new portfolio extension in Japan. The 3 key priorities were to find new distribution partners, product development and adaptation, and product launch.

Our Experts For The Japanese Market

& 50+ more

The GourmetPro network has more than 50 F&B experts based in different countries around the world, ready to help you unlock new business potential.

Market Insights

Everything about the Japanese F&B Market

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