With a 2022 estimated value of HKD 789.9 billion, Hong Kong's F&B sector is an attractive expansion destination for international companies. Yet, market entry into Hong Kong can present challenges such as high rental costs or the need to meet stringent food safety regulations.
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Joe is a dedicated professional who excels in the Wine & Spirits industry with 20 years of experience. He is in charge of more than 300 new brands and market launches in APAC.
With more than 15 years of experience in Asia and the US working with startups and MNCs, her expertise includes brand building, go-to-market strategy and venture development.
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