Despite being the largest manufacturing sector, the food and beverage market in the UK is considered quite complex, with uncertainties in the political and economic scenario.
In the UK and Ireland, people are adapting their behaviors augmented by learned rituals over the pandemic. Navigating hybrid work, the prospect of inflation, re-socializing, and the re-emergence of sustainable priorities are shaping new consumer values for the years ahead. Trends emerging from such matters are the key drivers to generate new commercial opportunities in terms of innovation and new product development in the UK and Ireland.
Familiarizing international companies with the Japanese spirits and craft beer distribution system from a practitioner's point of view. The webinar shed light on the whole distribution landscape including partnership, localization, and cultural challenges.
Increasing brand awareness for an Australian avocado company in Japan utilizing social channels and influencer marketing. Detailed timelines and execution strategies were delivered with high satisfaction.
Building a new portfolio extension in Japan. The 3 key priorities were to find new distribution partners, product development and adaptation, and product launch.
Our F&B Experts For The UK Market
Lucas Rodriguez de los Santos
Country Manager
Business Development
Market: UK | Europe
For more than 20 years, Lucas has worked in the food and food technology sectors with a track record of driving strong revenue growth and exceeding targets.
In the UK and Ireland, people are adapting their behaviors augmented by learned rituals over the pandemic. Navigating hybrid work, the prospect of inflation, re-socializing, and the re-emergence of sustainable priorities are shaping new consumer values for the years ahead. Trends emerging from such matters are the key drivers to generate new commercial opportunities in terms of innovation and new product development in the UK and Ireland.