Market diagnostic sprint
You do not need a broad report. You need to know whether one commercial decision stands up in one market.
A fixed-fee market diagnostic, run by a named local expert over a few weeks, that answers one commercial question and tells you what to decide next.
180+ experts 40+ countries
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Research earns its place when it changes the next decision.
Teams with one consequential market question and too much at stake for a generic answer.
You need a local read of the category, channel, and buyer before committing budget or people.
The decision is narrow enough to frame, but consequential enough that desk research alone will not carry it.
You want to know what is true in the market, what is still uncertain, and which move should follow.
A complete sprint in three phases. The sequence is fixed; the evidence plan is specific to your question.
We define the question, the decision it unlocks, and the evidence that would change your mind.
A named expert tests the hypothesis against current market structure, local sources, and relevant operator perspectives.
The findings are translated into a decision and the next phase required to act on it.
The subject can vary. The discipline does not: one question, one market, one decision.
Is the category large enough, mature enough, or changing in a way that makes this move timely?
Which channel can carry the product, where does margin disappear, and what would a workable route require?
Who already owns the shelf or buyer relationship, and where could your proposition credibly sit?
Which local requirements, operating norms, or structural barriers could change the decision before launch?
The lead expert is matched to the market and question, and stays accountable from framing through recommendation. These already-public strategists show the operator profile we field:
Market entry strategist
Japan · APAC
Food and beverage, FMCG25 years of brand and commercial work across Asian markets, including Tokyo, Singapore, and Bangkok; previously at Suntory Holdings.
Market entry strategist
Australia · New Zealand
Food, beverage, FMCGFMCG entrepreneur with 25 years launching brands into retail and foodservice; former private-label buying manager at Franklins Supermarkets.
Brand and market strategist
United States
Beverage and CPGFormer director of brand marketing at Dr Pepper Snapple Group; led marketing and e-commerce at Steuben Foods' Elmhurst 1925.
We use relevant sources, but the value is the expert's interpretation of one decision in one market.
The question and stopping point are agreed before the work starts, so scope does not expand into a general market survey.
The sprint is framed as the first phase of a larger decision. If the answer is go, the next execution scope is explicit. If it is no-go, the work has still done its job.
This is closest to our Project engagement shape. Recurring diagnostics are scoped to the agreed cadence. Signed band details live on How We Work.
The sprint is the first phase of a larger commercial decision. It does not roll into a bigger engagement by default.
Narrow enough that the answer changes a real decision. A useful question names the market, the category or channel, and the choice in front of you. If the brief contains several decisions, we separate the first one from the questions that depend on it.
No. Those platforms provide broad datasets and syndicated category views. A market diagnostic uses the relevant evidence available, then adds a named local operator who can interpret what it means for your specific decision. The output is a recommendation, not access to a database.
Then the sprint has prevented a larger, more expensive mistake. You receive the evidence, the conditions that drove the recommendation, and the points that would need to change before the decision should be revisited.
Yes, when the next phase needs the same market judgment. The sprint defines that scope rather than assuming it. You can stop after the diagnostic, commission another question on a subscription cadence, or move into a separate execution engagement.
Tell us the market, the commercial question, and what the answer needs to unlock. We will tell you whether a diagnostic sprint is the right first phase.
Start with the questionA named expert and a scoped evidence plan come before the research.
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