Innovation Expert
Innovative strategist and designer enhancing food systems through human-centered solutions and sustainable product development across global markets.
Veronika Stabinger
US 🌐 EUROPE 
Bio
Veronika Stabinger is an innovation strategist and experience designer with two decades of global experience shaping human-centered, sustainable food systems. She is also the Founder of HumanCentered.Solutions, bridging design, science, and agriculture to make complex challenges actionable.
Based between Boston (US) and Berlin (DE), she helps organizations translate regenerative principles and user insight into scalable innovation - from mentoring corporate R&D to guiding ag-tech and CPG startups.
As a TEDx and university lecturer, she explores how Human needs drive food innovation. Through her pop-up dinner lab Wild Pony Kitchen, she turns shared meals into live research on behavior and connection.
How I Work
Rooted in sustainability and human-centered design, I bring tested innovation methods from other industries to help food and health ventures design smarter, scale faster, and endure longer.
Experience
HumanCentered.Solutions
Advising global and emerging food ventures on product innovation, systems design, and sustainable growth
Partnering with:
Founder & Senior Innovation Lead
- Emerging food, snack, and beverage brands entering new markets or repositioning for growth.
- Regenerative farms and livestock operations developing certified, transparent value chains.
- Greenhouse and controlled-environment agriculture ventures shaping regional food supply.
- Health-driven and food-tech companies translating science into accessible nutrition and scalable systems.
- Ingredient, biotech, and novel-food startups defining their path from lab to shelf.
- Academic and nonprofit partners bridging research with real-world food innovation.
Supporting with:
- Market-entry strategy and portfolio positioning.
- Product innovation and market positioning in co creation with actual users
- User research, concept validation, and product-market fit.
- Vision alignment, organizational design, and innovation process building.
- Certification systems, storytelling, and brand architecture for sustainable growth.
Cross-industry approach:
- Drawing on two decades of experience across mobility, health, and digital ecosystems.
- Translating proven design tools and agile methods into the food system — tested elsewhere, uniquely effective here.
GourmetPro
Partnering with global F&B brands to drive innovation and market growth.
Consultant
- Guides clients on cross-continental product strategy and systems thinking.
- Helps teams navigate product development, market entry, and portfolio expansion with purpose.
Azuluna Foods
They provide B2B partners with ethically sourced, nutritionally optimized food products that support health and the environment.
Built a regenerative food model connecting farm, meals, and CPG products.
Chief Product Officer
- Developed certification and product strategy integrating regenerative principles.
- Repositioned brand and operations for sustainable growth and scalability.
Chew Innovation
A food innovation company on a mission to democratize good food
Directed product innovation and sustainability systems for food product development.
Chief Innovation Officer
- Integrated chef, scientist, and consumer feedback into data-driven processes.
- Designed frameworks aligning sustainability goals with market opportunities.
Gut.Org
Research & Development
- Human centered R&D for a disruptive new service in the German foundation scene: Philanthropy yes, but fresh! (Creative Lead and Teambuilding)
Retooling of a Viennese Cafe
Direction and Lead of Research
- Direction and lead of research and concept development to transform 47 grandmas and grandpas from baking in a social-impact cafe to online masterclasses, including complementary assets and F&B products to create a full service experience. (Creative lead, User research, Service Design Management)