Rob Hall

Rob is an Australian with over 25 years of brand and marketing experience across Asian markets– working in cities including Tokyo, Shanghai, Sydney, Singapore & Bangkok. A key focus has been working with F&B brands to localize their brand, marketing, and sales experiences throughout the region. Rob combines a solid strategic brand/marketing background from working on the F&B brand side, with the practical marketing implementation experience from working with agencies across Asia. Rob is currently the Founder and CEO of Growth Asia, a Business & Brand Consultancy that helps Brands successfully expand into or across Asia Pacific markets. Rob also helps clients coming into the APAC region find world-class local agencies via Lotus Agency Collective. They’ll find the right partner across a diverse category of services including: branding & design, research, communications & PR, digital agencies & technology platform development, experiential & events, as well as martech and AI services. Growth Asia helps brands make the significant transition to managing global and regional market expansion. They work with many F&B categories, across B2C & B2B channels, to provide everything brands need to launch their business and drive growth successfully in competitive mass markets throughout Asia. They can do this by offering regional business & market development strategy, specific market entry & development plans, and provide assistance in managing & growing local markets after launch - including securing local market partners.