Market Entry, Market Intelligence
Hi, I’m Yukino! Your go-to Market Entry Expert for Japan.
Yukino Yamamoto
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How I Work

Yukino leads successful Japan market entry with 15 years of international experience, brand-building expertise, and a passion to unlock cultural insights that guide effective localization strategy.

Yukino provides strategic consulting rooted in insights, bridges cultural gaps, and develops and manages local operations and partnerships. Aside from being a consultant, Yukino owns and manages a plant-based restaurant & café where she develops menus and drives marketing activities.

Previously, Yukino held senior roles, including as managing director of Labbrand, a leading global brand consultancy based in Asia and Europe. Yukino was responsible for successfully launching the business into respective Asian markets including Japan. Within her expertise, she has worked with top international clients including tech startups such as Monde Nissin, WhatIF Foods, Haagen-Dazs, Garuda Food, Mondelez, Haribo, Lotus, and Storck, to name a few.

Case Studies
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Blog Posts
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Japan Market Entry Consultant

Freelance consultant・ Japan 2020-Current

  • Overall Project Management including cross-cultural management
  • Manage local distribution partners
  • Identify trends and consumer insights and develop marketing strategy
  • Be the brand guardian and make sure global brand essence is not diluted in localized contents

Salty Biscuits (Plant-based restaurant/café)

  • Hire, coach and manage staff
  • Develop recipes and ensure successful implementation

Labbrand Enterprise Management Consulting pte. ltd.

Managing Director Asia ・ Singapore 2016-2018

  • Set up branch office in Singapore
  • Led Labbrand’s regional expansion in Asia
  • Developed business and supervised all the consulting projects

General Manager ・China 2014-2015

  • Being responsible for business development, office operation, internal project coordination and P&L

Business Development Director・ China 2010-2013

  • Established and fostered client relationships that advanced business growth
  • Supervised and coached business team in developing their skills and enhancing capabilities
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