True Doe is a Go-to-Market strategist and food and beverage consultant, positioned at the convergence of market strategy, product innovation, and consumer insights.

With a foundation in business development and marketing, True's journey began in the fast-paced world of startup environments, leading initiatives for various high-growth companies before pivoting to the food and beverage sector. His extensive experience, gained in diverse markets such as North America, Europe, and Asia, equips him with a nuanced perspective on global consumer behaviors and market entry strategies. Now based in San Francisco, True applies his vast knowledge and network to identify and capitalize on emerging trends, assisting clients in navigating international markets and achieving seamless product-market alignment.

Outside of his consultancy work, True engages a wide audience through his digital platform, TasteMakers, where he explores the intersection of food innovation and marketing strategies. He also runs the culinary blog and podcast, MarketPlate, sharing actionable insights for food entrepreneurs looking to break through in today's competitive landscape.