Strategic Advisory, Branding, Product Innovation
Hi, I’m Stella. Your go-to F&B Expert specializing in Branding within the FMCG and Foodservice sector.
Stella Zhong
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How I Work

Stella Zhong is a seasoned professional with a wealth of experience in brand marketing management within the FMCG and chain restaurant sectors. With expertise spanning brand positioning, new product innovation, consumer insight, media management, production, and membership program development, Stella has consistently delivered exceptional results. Known for her strong team-oriented approach and flexible management style, she excels in motivating teams and fostering collaboration across functions.

In her current role as an External Category Expert at Shanghai Bain Consulting Co. Ltd., an Independent Consultant, and owner of Keming, Stella provides invaluable consulting and coaching services to chain restaurant brands, leveraging her extensive industry knowledge. Prior to this, Stella held various leadership positions at Yum! China, including Vice President roles in Marketing Shared Services, Pizza Hut Brand, and Strategic Initiatives. She also served as CEO of Babeila Restaurant Group, further demonstrating her expertise in driving organizational success.

Stella's impressive career journey began at Unilever China, where she started as a Marketing Management Trainee and progressed to Marketing Manager, gaining valuable experience across different categories such as laundry and ice cream. Armed with a solid educational foundation from East China University of Science and Technology and specialized training from prestigious institutions like China Europe Business School and The Wharton Business School, Stella continues to be a driving force in the industry, shaping the future of brand marketing and business management.

Case Studies
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Blog Posts
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Shanghai Bain Consulting Co. Ltd.

a global consultancy that helps the world’s most ambitious change makers define the future.

External Category Expert ・ China 2022-Present

Providing consulting and coaching service to chain restaurant brands.

Yum! China

a multinational fast food corporation

Vice President, Marketing Shared Service ・ China 2018-2022

her works include:

  • media management
  • consumer insight
  • communication material production
  • membership
  • new brand development
  • Pizza Hut innovation team

Vice President, Pizza Hut Brand・ China 2017-2018

Vice President, Strategic Initiative・ China 2016-2017

Babeila Restaurant Group

Chief Executive Officer ・ China 2015-2016

Yum! China (2003-2015)

a multinational fast food corporation

Senior Marketing Director for KFC Western Fast Food Restaurant

Marketing Manager to Marketing Director for Pizza Hut Casual Dining

Unilever China (1995-2003)

multinational fast-moving consumer goods company

Joined as a Marketing Management Trainee then achieved career growth as a Marketing Manager. Gained experience including two categories: laundry, ice cream

Marketing Manager

Marketing Management Trainee

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