Consumer & Market Intelligence
Hi, I’m Sayantan. A Food Innovator and a Consumer Research Professional.
Sayantan Paul
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How I Work
Bio

Sayantan is a food innovation and consumer research professional. A passionate food science, research, and consumer insights professional with a demonstrated ability to lead projects and operations teams with extensive problem-solving and critical thinking skills.

Currently, he is the research and operations manager at Spoonshot. During his tenure, he led many high-value consumer research projects (qualitative and sensory research) for big FMCG clients, executed short- and long-term data quality assurance on both front- and back-end data, and improved data quality substantially. Sayantan guided and supervised the investigation of relationships between various food attributes and experimented by leveraging it to a concept level.

Sayantan worked as a senior product development associate at Thinking Forks Consulting Private Limited for over a year. He led 15 end-to-end NPD and advisory projects across various food categories and coordinated the launch of more than 25 new products for a leading e-commerce firm by evaluating supplier quality (sensory). Sayantan also worked as an analyst in QA and PD at NDDB Dairy Services - helped in improving milk quality and in reducing the non-conformances of producer companies by conducting periodic audits and benchmarking exercises.

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Experience

Spoonshot INC

Research & Operations Manager ・ India 2021 – Present

  • Built a strong result-oriented and passionate team of 6 persons (Food scientists, Data research and operations analysts)
  • Led 6 high-value consumer research projects (qualitative and sensory research) for big FMCG clients
  • Solved 9 used cases of clients by leveraging Spoonshot's platform
  • Delivered crisp and comprehensive insights (food science and consumer insights) decks to clients in tight timelines
  • Oversaw the addition of 8 key new features on Spoonshot's product to enhance client engagement and product outreach
  • Ensured the availability of high-quality labeled data by coordinating with the internal team as well as external sources
  • Executed short and long-term data QA on both front and backend data, improved data quality 2X
  • Set up and chaired periodic brainstorming sessions on the latest trends in the food industry and food science attributes
  • Guided and supervised the investigation of relations between different food attributes and experimented by leveraging it to a concept level
  • Planned bi-weekly sprints for the team and individual development plans for team members and continuous monitoring of KPI's
  • Collaborated with cross-functional teams to plan quarterly and yearly targets for the Research and Ops team
  • Organized knowledge-sharing sessions within the team and cross-functional teams
  • Set up a process for better project communication

Thinking Forks Consulting Private Limited

Senior Product Development Associate ・ India 2020 - 2021

  • Led 15 end-to-end NPD and advisory projects across various food categories
  • Coordinated the launch of 25+ new products of Amazon by evaluating supplier quality (sensory)
  • Mentored associates and ensured end-to-end delivery of projects OTIF
  • Collaborated in benchmarking and consumer testing with external teams
  • Carried out supplier development/supplier quality evaluation and implemented a standard inventory management process in the laboratory, increasing efficiency of the NPD projects with the new process.
  • Advised client teams on nutrition communication, regulatory aspects, and product claims
  • Educated clients on food safety and quality management policies

Development Associate ・ India 2019 - 2020

NDDB Dairy Services

Analyst QA & PD ・ India 2017 - 2019

  • Reduced the quality and process NC's of clients by 80% by periodic audits and benchmarking of producer companies and follow-up to close the non-conformances.
  • Provided QA-related support to 5 MPCʼs and facilitated the development and implementation of quality system
  • Developed 10+ SOPʼs, audit & benchmarking formats, test methods and work instructions for plant and laboratory operations and guided in the implementation of the same on-site
  • Delivered 6 quality system-related trainings to quality and field officers of different MPC's
  • Minimized solids loss by 50% by analyzing daily data and conducting field study
  • Facilitated 3X quality improvement of milk and ensured 0 rejection rates in MPC's with quality-related problems.

Metro Dairy Limited (Presently Keventer)

Executive QA ・ India 2015 - 2017

  • Monitored screening of all incoming raw materials from raw milk to all packaging materials, and also outgoing materials and finished batches.
  • Assisted in implementation of FSMS in the factory premises
  • Managed operations and activities of third-party plant
  • Actively participated in new product and process development

Teabox

R & D Associate・ India 2015

  • Developed popular 6 iced tea blends
  • Developed quality system and quality parameters for acceptance of tea and handling procedure
  • Investigated the feasibility of vacuum and nitrogen packing of tea
  • Assisted in commissioning and set up of Asia's first tea cold storage

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