Terry’s Chocolate Orange

Marketing Project Manager UK & International・ London 2021 - Present

• Overseeing the Brexit packaging relaunch, managing the rollout of International product launches and  managing the shipper creation & trade marketing
• Focused on just the UK shipper creation & trade marketing, which has just been renewed for the 3rd time for 1 day/week

High Wycombe

Marketing Strategiser・ 2016 - Present

• Independent Marketing Consultant providing strategic marketing & social media advice to help food & drink brands grow their business. Clients inc. Gut Drinks, Zepice Ltd, Chimi Love, The Spice People and Rubis Wine.
• Appointed Lead Ambassador for FoodHack London (community for F&B entrepreneurs) & Co-producer & Branding Expert on Advisory Panel for F&B Pitch Events.

Shell International

Interim European Brand Project Manager - Employer Branding & Experienced Hires Recruitment Marketing ・ London 2013

• Developing Campaign Strategy & Plans to recruit Experienced Hires for Engineering & Business roles to hit hire targets with a focus on online, social media and oil & gas industry events
• Advising Recruitment Marketing Team on ‘best practice’ for recruitment events
• Advising on how to improve and grow Shell Employer brand perception

PepsiCo

Interim Marketing Manager (New Ventures) - Walkers Sensations Nuts & Nobby's Nuts・ Theale 2012

• Managing the launch of Sensations Nuts & developing the £1m Comms Launch Strategy. Already gained listings in all major retailers.
• Developing Brand Strategy for Nobby’s Nuts with focus on Impulse Trade
• Developing innovation pipeline and managing NPD projects for Sensations Nuts & Nobby’s Nuts for 2012/13
• Advising New Ventures Team on ‘best practice’ for how to work more effectively to get products to market quicker & how to work more entrepreneurially

Henkel

Group Brand Manager・ Hatfield 2010-2011

• Developing Brand Strategy & new Brand Design for UniBond brand with key focus on the Tiling Category (£15m) to turn around sales decline
• Managing & developing a team of 6 (Graduates to SBM)
• Re-launch Tiling Range of 70 skus to tie in with B&Q Range Review – Project managed from day 1 of joining Henkel. Already increased MS back to 2007 level and new listings agreed in Homebase & Screwfix
• Introduced processes & shown best practice in the business from running projects & briefing agencies to analysing & interpreting data
• Attending Buyer Strategy Meetings at B&Q, Homebase, Focus & Jewsons

AB World Foods Ltd

Partnership Senior Product Manager – Tabasco, Capilano, Nielsen-Massey & Go-tan・ United Kingdom 2007-2010

• Developing Brand Strategy & presenting 2007, 2008 & 2009 Marketing Plans to Brand Owners, then implementing activities to grow brand sales & hit sales targets for Tabasco, Capilano, Nielsen-Massey & Go-tan
• Partnership with Greggs to launch a limited edition pasty with Tabasco supported by TTL consumer campaign to increase brand penetration

Senior Product Manager Condiments – Blue Dragon & Tabasco ・ United Kingdom 2005-2007

• Launching Sweet Chilli Dipping Sauce Squeezy with very effective launch campaign - one of the most successful product launches ever at company
• Increasing household penetration & AWOP of SCDS in glass jar to continue double digit brand growth
• Managing overall condiment sauce portfolio, prioritising key lines & optimizing range to maximise sales, as well as preparing & implementing 2006 brand plans for all key products