Sara Greenhalgh is a seasoned Commercial Director with over 25 years of multinational FMCG experience. Recognized for her track record in spearheading revenue and profit growth across various categories in the UK and Europe, she specializes in developing and leading high-performance sales teams to achieve exceptional results in competitive markets. Sara has operated at UK & European Board Level and most recently within Private Equity settings, where she cultivated successful long-term commercial and strategic relationships across grocery multiples, discounters, convenience, e-commerce, and HORECA sectors.
With extensive knowledge of all retail markets, Sara possesses particular expertise in UK Multiple Grocers, High Street, Foodservice, and B2B channels. Her experience spans managing categories such as Ambient grocery, Chilled, Frozen, Produce, Soft Drinks, BWS, Household, Cosmetics, Health & Beauty, and Toys.
Throughout her career, Sara has held key positions at renowned companies such as Sambro, Langmead Herbs, Bakkavor, Thai Union, Pacific Andes, Youngs Seafoods, Foxis Biscuits, Molson Coors, Britvic, Nestle, PepsiCo, and LF Beauty. She has demonstrated strong leadership skills by heading up Sales, Marketing, Category, and NPD teams. She excels in customer relationship management, new business development, negotiation, category management, and cross-functional collaboration. Sara's analytical mindset enables her to analyze complex data and develop actionable insights to grow market share.
Sara holds a BA (Hons) in Business Studies, a CIM Diploma, and has received numerous accolades for her contributions to the industry. As the owner and director of SG Business Consultants, Sara leverages her expertise to provide interim commercial services, driving revenue and profitability for her clients.
a supplier of licensed children’s toy products.
Recruited following the rapid decline of the UK Market, to implement strategy, assess potential for growth & implement a UK sales function.
a supplier of private label fresh cut & potted herbs
Recruited following restructure to formulate the UK strategy, build and develop the UK Commercial team & win new business. I was responsible for Sales, Marketing and NPD and a key member of the Exec team.
a supplier of branded and private label Fresh Salmon & Trout products
Recruited following a direct approach by my former CEO to formulate the UK strategy and incorporate diversification of the customer base and product categories following the loss of main customer.
a supplier of private label frozen fish products
Recruited to develop & win new business within the UK.
Recruited on short term contract to manage & stabilise the relationships with Boots, Asda & Superdrug.