Sanjeev Srivastav
No items found.
How I Work
Case Studies
No items found.
Blog Posts
No items found.

Fromageries Bel India Pvt Ltd

Sales Director ・ 2019-2023

  • Part of the India leadership team responsible for launching and scaling ‘The Laughing Cow’ cheese across cities.
  • Developed a strategic roadmap, with commercials for a comprehensive Go-to-Market model and sales strategy to launch the brand across all 3 channels including Traditional Trade, Modern Trade & Ecommerce achieving higher market penetration year-over-year.
  • Worked as part of the leadership team to scout for potential companies to acquire or form a partnership with.
  • Involved in detailed business planning, leading up to the formation of a 51:49 JV between Britannia and Bel.
  • Key stakeholder of growth geos business leadership teams responsible for new product development & deployment.
  • Ensured optimisation in S&D spends which resulted in savings of INR 6.5 Mn in 2021 against planned budget.
  • Onboarded 80 on-roll & off-roll sales persons across cities, and trained them for cold chain operations.
  • Responsible for monthly sales & production planning, apart from streamlining of supply chain operations across all cities.
  • Ensured all distributors worked on advance payment to manage cash flow and achieve budget forecasting.
  • Deployed the SFA tool from Day 1 of sales team set-up allowing real time access to S&D metrics across cities.
  • Collaborated & designed a RTM playbook for traditional trade business for global markets to help them accelerate growth.

Umang Dairies Limited

General Manager – Marketing & Sales ・ 2016-2019