Compliance & Regulations
Hi, I’m Sam. Your go-to F&B Expert providing regulatory advice to help businesses get it right the first time.
Sam Conebar
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How I Work

Sam is a prominent figure in the food and food supplement industry with over a decade of dedicated service to enhancing regulatory compliance for brands, retailers, and manufacturers. Widely recognized and admired within the UK sector, Sam's unyielding commitment to achieving positive outcomes has cultivated a plethora of successful, enduring professional partnerships.

Since June 2019, Sam has held the role of Managing Director at Check My Label, where a remarkable track record of success has been established. Sam's responsibilities encompass steering food, beverage, and supplement brands toward regulatory compliance. This entails meticulous label assessments, comprehensive ingredient and formula evaluations, and offering astute counsel on website and advertising compliance across UK, EU, and global markets.

Sam's comprehensive skill set spans project management, legal and scientific research, compliance audits, sourcing and procurement, product formulation, risk assessment, practical guidance provision, and adeptness in copywriting, advertising, and marketing.

Beyond professional commitments, Sam is an ardent proponent of continuous learning and education. In 2019, Sam successfully undertook the "Advanced Food Labelling" course by FoodChain ID. Additionally, during the lockdown of 2020, Sam secured two professional certifications from Wageningen University: "Food, Nutrition & Health" and "Nutrition, Exercise & Sports." Sam's resolute dedication to regulatory excellence and remarkable expertise continues to shape the landscape of the food and supplement industry, garnering respect and admiration from peers and colleagues alike.

Case Studies
Blog Posts
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Helping food brands and manufacturers conquer regulatory compliance


  • Helping food, beverage and supplement brands achieve regulatory compliance. Label checks, ingredient/formula assessments, and website/advertising guidance for UK, EU and international markets.


Forza International Group are a global manufacturing group headquartered in the UK specialising in food production.

HEAD OF R&D ・ JULY 2012 – FEB 2020

  • Head of all new product development and regulatory compliance at a growing food supplement manufacturing company. Created products for some of the largest brands and retailers in the UK.