Commercial, Market Entry
Hi, I’m Rob. Your go-to F&B Expert specializing in Market Entry.
Rob Hall
TH
AU
APAC
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How I Work
Bio

Rob is an Australian with over 25 years brand and marketing experience across Asian markets– working in cities including Tokyo, Shanghai, Sydney, Singapore & Bangkok. A key focus has been working with F&B brands to localize their brand, marketing and sales experiences throughout the region.

Rob combines a solid strategic brand/marketing background from working on the F&B brand side, with the practical marketing implementation experience from working with agencies across Asia. Rob is currently the Founder and CEO of Brand4Humans, a Sales & Marketing Consultancy that helps Ethical & Sustainable Brands expand across Asia Pacific Markets.

The business helps brands make the significant transition to managing regional and global sales growth. Brand4Humans works with many Healthy & Sustainable F&B Brands to provide everything they need to launch their products and drive sales success throughout Asia. They do this by focusing first on establishing detailed market entry planning – and then providing clients with ongoing support to create local distribution partners that drive successful local market growth.

Case Studies
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Experience

Brand4Humans

CEO ・ Thailand, SE Asia 2020-2024

  • We’ve built an independent sales & marketing solutions team for Healthy and Sustainable F&B Brands, looking to export into or expand across 15 Asia Pacific markets.
  • Our focus is establishing a clear market entry strategy across the region, and then work with them in individual market strategy & implementation to launch with distribution partners successfully and drive growth across the region. We work with brands from Australia/NZ, UK, EU and Australia - along with several home-grown Asian brands - to help them launch and grow across Asia.

Dot 360

Managing Director • Thailand/SE Asia 2016-2019

  • We worked with global & regional brands - including F&B brands from Unilever, Nestle, Suntory & Tipco - to create ongoing sales & brand development across Asia.
  • We built an agency of 55 people, including platform development, media, and retail campaign creation for 12 local and international clients across 6 countries (Thailand, Singapore, Malaysia, Indonesia, China, UK) and hitting 2m USD in annual revenue.

Mullen Lowe Open/Lowe Profero

General Manager ・ Thailand 2011-2016

  • Worked with global & regional F&B brands - including Heineken, Tiger, Suntory, Cheers, Diageo, F&N, Nestle and Unilever - growing their brands across Asia.
  • We did this by building an integrated ATL & Trade Activation team (Mullen Lowe Open) and strong Integrated Digital Brand Experience Team (Mullen Lowe Profero) over 4 years.
  • Achieving +30% revenue growth annually and +15% margin every year - and more importantly strong key client business performance over this period
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Commercial