Phil Cross
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How I Work
Bio
Case Studies
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Blog Posts
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Experience

SONAE / SPARKFOODS

SONAE, one of the biggest companies in Portugal. Their Sparkfoods initiative is focused on creating social & economical value in the healthy & sustainable (inc. plant based) food sector in Europe. Looking to acquire, invest or partner with startups, small and medium companies, to build a strong European Platform. Owns Gosh! Food in the UK.

Consultant ・ 2023 ~ present

  • Providing investment analysis (acquisitions) and value creation strategy consulting.

WALKERS CHOCOLATES / PURE HEAVENLY CHOCOLATES

£25m t/o CONFECTIONERY GROUP. EBITDA £300k. Single site, 150 employees. Branded (Walkers, Pure Heavenly & Ashleys), retail label and contract manufacture for global brands.

MANAGING DIRECTOR ・ 2021~2022

  • Developed & agreed a new strategy for investment led growth at EBITDA level.
  • Recruited new senior leadership team.
  • Improved operational effectiveness and efficiencies from Ave 60% to 82%.
  • Resolved major accounting flaws, improved cash flows and financial controls.
  • Increased sales to major multiple retailers through contract wins.
  • Concluded 3 major contract manufacture agreements with global brand.
  • Successfully acquired and integrated D2C brand Pure Heavenly Chocolates.
  • Pure Heavenly Chocolates identified as one of the top 20 fastest growing D2C brands in 2022 by Relo.
  • Relaunched Ashleys and Walkers making significant retail distribution gains.
  • Implemented the first successful CPI for years and repeated 5 months later.

Various FMCG companies

Consultant ・ 2019 ~ 2021

  • Market entry planning. Overseas cereal / protein bar manufacturer.
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