Commercial
Hi, I'm Peter. Your go-to F&B Expert specializing in Global Business Development, Strategy, and Sales.
Peter Gower
US
MEX
CA
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How I Work
Bio

Peter Gower is a creative, Global Strategy, Business Development and Sales leader who drives revenue and profit growth. With extensive experience in International Business Development, Export Sales, New Product Development and Marketing in over 90 countries. Peter uses his analytical, customer relationship management and creative skills to open new markets and increase sales in a dynamic, constantly changing global marketplace. He excels at writing and executing global strategies, company audits, formulation pricing and distribution strategies, project management, global sales, negotiating contracts, analyzing insights and data analytics to creative and execute targeted marketing, promotional and social media campaigns.

Key Skills: Strategic, Analytical, P&L Responsibility, Project Management, Customer Relationship Management, Creative, Innovative, Multi-Lingual, Culturally aware.

Industries:

  • Snacks & Bakery
  • Fats & Oils, Syrups
  • Soups, Sauces, Condiments, Spices
  • Beverages, Juice, Wine, Beer, Spirits
  • Dairy, Ice cream, Desserts, Frozen
  • Meat & Poultry
  • Ingredients

Case Studies
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Blog Posts
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Experience

GOWER GLOBAL, LLC

Consultant for wineries, distilleries, and food companies

President・ USA 2015-Present

Provide global marketing, strategy, sales and business development consulting services

PRESENT CLIENT:

  • Rising Tide Global, Managing Director, Westfield, NY,

PAST CLIENTS:

  • Mizkan (Ragu & Bertolli), Chicago, Ill,
  • New Holland Brewing, Holland, MI.,
  • Pennsylvania Department of Agriculture, Harrisburg, PA.,
  • Food Export Northeast, Philadelphia, PA.,
  • Rose Bank Winery, General Manager, Newtown, PA.

SPECIFIC SERVICES/EXPERTISE:

Company Audit, Global Strategy, Product Line Rationalization, Supply Chain & Logistics, P&L, Forecasting, Competitive Assessment Analysis, Pricing Strategy, Distributor/Broker Review & Management, Labeling, Regulatory/Compliance, Marketing, Trade Shows, New Product Development, New Market Launches

Welch’s Foods

$700M US-branded and food ingredients’ company

International Business Development Manager, Ingredients & Licensing・ USA 2013-2015

Establish new international ingredients division, Global Ingredients Group

  • Developed and executed International Sales & Marketing Strategy for new ingredients division.
  • Developed all product lines, pricing strategy, marketing strategy, website, trade show & promotional materials.
  • Built international distribution network via distributors to Europe/MENA, SE Asia and China.
  • Negotiated distributor & supply agreement with Wild Juice bv (ADM) for Europe, Africa & Middle East.
  • Successfully helped to negotiate partnership with Taura and launch new product line, FruitWorx, at IFT.

Chr. Hansen

+$1 B Danish food ingredients company

Business Development Director, Prepared Foods ・ USA 2011-2012

Establish new global division to further penetrate the growing Prepared Foods category for natural colors.

  • Developed and implemented U.S. and global strategy, sales application tools and PowerPoint presentations to support internal and external launches.
  • Interfaced with all company divisions including Global Sales & Key Accounts to execute strategies.
  • Spearheaded formation of Global Expertise Center to recruit talent and acquire key equipment.
  • Instrumental in growing divisional business to approximately $20 M in global sales.

Creamy Creation USA

Friesland Campina bv, $10B Dutch dairy group

Senior Area Sales Manager, Latin America & Caribbean (promoted to Sales Director in 2011)・ USA 2008-2011

Manage and grow sales of emulsified alcohol beverage concepts in Latin America & Caribbean.

  • Led all new beverage product development projects interfacing with all company departments.
  • Determined all pricing, cost structures, agent commissions, spending, promotional activities & budgets.
  • Developed and implemented Latin American Sales Strategy and specific Marketing Plans to grow business to+$6 M.
  • Successfully negotiated and finalized manufacturing joint venture in Chile to reduce costs.

Kalsec, Inc.

Private +$200M ingredients company

International Sales Manager ・ USA 2002-2007

Manage current international sales & marketing programs via a network of international brokers in the sales territories of Asia, Latin America, Africa & Middle East. 3 Direct Reports

  • Provided technical support to R&D of major food and food ingredient companies to develop new products and increase sales and profitability.
  • Increased overall average sales revenue 6% each year from 2003-2006 in commodity markets.
  • Selected distributors and agents and wrote distribution agreements and contracts to optimize sales.
  • Developed and executed Marketing & Sales Plans and Strategies for key foreign markets.

Vin-de-Cal International

a start-up company

Managing Director / Partner (Start-up)・ USA 1999-2002

  • Represented over 15 California wineries in overseas markets by locating and placing select brands with over 30 overseas distributors and agents. Brands were Ballentine, Bell, Murphy-Goode, Bogle, Schramsberg, Groth, J. Lohr, Mandolin, Waterstone, Ferrari-Carano, Morgan, Peachy Canyon, Justin, Firestone Vineyards, De Loach, and others.
  • Increased business from zero volume and revenue to +15,000 cases in 1.5 years; reaching over $1 M in gross sales.
  • Developed and executed all marketing & sales plans for each winery.
  • Managed all government export MPP funds and negotiated all distributor contracts.

Beringer Wine Estates

now Treasury Wine Estates

Director, International Business Development ・ USA 1998-1999

  • Managed $1.1 M marketing budget. Increased total export volume 27% in FY99.
  • Developed detailed Long-Term Strategic Plan with volumes, pricing, revenue, costs and spending.
  • Oversaw development of export labels & packaging, and established pricing & distribution goals.
  • Managed export trade programs and participation in all overseas trade shows.
  • Led new product development projects.

Best Foods Exports (CPC International)

$10B company sold to Unilever

International Business Development Manager ・ APAC, MENA 1993-1997

  • Developed annual export sales volume and marketing plans and strategies for all brands, including Hellmann’s/Best Foods, Knorr, Mazola, and Skippy - developed 5-year strategic plans and budgets.
  • Managed $1 M advertising and promotional budget.
  • Managed all government export MPP funds.
  • Increased volume 9.1 M lbs and gross sales $8.1 M from 1993 to 1995, representing 22% CAGR to a total sales volume of $20 M in 1997.
  • Led various new product development projects and launches.