GOWER GLOBAL, LLC

Consultant for wineries, distilleries, and food companies

President・ USA 2015-Present

Provide global marketing, strategy, sales and business development consulting services

PRESENT CLIENT:

• Rising Tide Global, Managing Director, Westfield, NY,

PAST CLIENTS:

• Mizkan (Ragu & Bertolli), Chicago, Ill,
• New Holland Brewing, Holland, MI.,
• Pennsylvania Department of Agriculture, Harrisburg, PA.,
• Food Export Northeast, Philadelphia, PA.,
• Rose Bank Winery, General Manager, Newtown, PA.

SPECIFIC SERVICES/EXPERTISE:

Company Audit, Global Strategy, Product Line Rationalization, Supply Chain & Logistics, P&L, Forecasting, Competitive Assessment Analysis, Pricing Strategy, Distributor/Broker Review & Management, Labeling, Regulatory/Compliance, Marketing, Trade Shows, New Product Development, New Market Launches

Welch’s Foods

$700M US-branded and food ingredients’ company

International Business Development Manager, Ingredients & Licensing・ USA 2013-2015

Establish new international ingredients division, Global Ingredients Group

• Developed and executed International Sales & Marketing Strategy for new ingredients division.
• Developed all product lines, pricing strategy, marketing strategy, website, trade show & promotional materials.
• Built international distribution network via distributors to Europe/MENA, SE Asia and China.
• Negotiated distributor & supply agreement with Wild Juice bv (ADM) for Europe, Africa & Middle East.
• Successfully helped to negotiate partnership with Taura and launch new product line, FruitWorx, at IFT.

Chr. Hansen

+$1 B Danish food ingredients company

Business Development Director, Prepared Foods ・ USA 2011-2012

Establish new global division to further penetrate the growing Prepared Foods category for natural colors.

• Developed and implemented U.S. and global strategy, sales application tools and PowerPoint presentations to support internal and external launches.
• Interfaced with all company divisions including Global Sales & Key Accounts to execute strategies.
• Spearheaded formation of Global Expertise Center to recruit talent and acquire key equipment.
• Instrumental in growing divisional business to approximately $20 M in global sales.

Creamy Creation USA

Friesland Campina bv, $10B Dutch dairy group

Senior Area Sales Manager, Latin America & Caribbean (promoted to Sales Director in 2011)・ USA 2008-2011

Manage and grow sales of emulsified alcohol beverage concepts in Latin America & Caribbean.

• Led all new beverage product development projects interfacing with all company departments.
• Determined all pricing, cost structures, agent commissions, spending, promotional activities & budgets.
• Developed and implemented Latin American Sales Strategy and specific Marketing Plans to grow business to+$6 M.
• Successfully negotiated and finalized manufacturing joint venture in Chile to reduce costs.

Kalsec, Inc.

Private +$200M ingredients company

International Sales Manager ・ USA 2002-2007

Manage current international sales & marketing programs via a network of international brokers in the sales territories of Asia, Latin America, Africa & Middle East. 3 Direct Reports

• Provided technical support to R&D of major food and food ingredient companies to develop new products and increase sales and profitability.
• Increased overall average sales revenue 6% each year from 2003-2006 in commodity markets.
• Selected distributors and agents and wrote distribution agreements and contracts to optimize sales.
• Developed and executed Marketing & Sales Plans and Strategies for key foreign markets.

Vin-de-Cal International

a start-up company

Managing Director / Partner (Start-up)・ USA 1999-2002

• Represented over 15 California wineries in overseas markets by locating and placing select brands with over 30 overseas distributors and agents. Brands were Ballentine, Bell, Murphy-Goode, Bogle, Schramsberg, Groth, J. Lohr, Mandolin, Waterstone, Ferrari-Carano, Morgan, Peachy Canyon, Justin, Firestone Vineyards, De Loach, and others.
• Increased business from zero volume and revenue to +15,000 cases in 1.5 years; reaching over $1 M in gross sales.
• Developed and executed all marketing & sales plans for each winery.
• Managed all government export MPP funds and negotiated all distributor contracts.

Beringer Wine Estates

now Treasury Wine Estates

Director, International Business Development ・ USA 1998-1999

• Managed $1.1 M marketing budget. Increased total export volume 27% in FY99.
• Developed detailed Long-Term Strategic Plan with volumes, pricing, revenue, costs and spending.
• Oversaw development of export labels & packaging, and established pricing & distribution goals.
• Managed export trade programs and participation in all overseas trade shows.
• Led new product development projects.

Best Foods Exports (CPC International)

$10B company sold to Unilever

International Business Development Manager ・ APAC, MENA 1993-1997

• Developed annual export sales volume and marketing plans and strategies for all brands, including Hellmann’s/Best Foods, Knorr, Mazola, and Skippy - developed 5-year strategic plans and budgets.
• Managed $1 M advertising and promotional budget.
• Managed all government export MPP funds.
• Increased volume 9.1 M lbs and gross sales $8.1 M from 1993 to 1995, representing 22% CAGR to a total sales volume of $20 M in 1997.
• Led various new product development projects and launches.