Lorenzo is an accomplished and results-driven Senior Executive renowned for strategic vision, exemplary leadership, and a proven track record in leading the international measurement, management, and development of profitable businesses across world regions. With a comprehensive background merging expertise in marketing, export strategy, retail, wholesalers, business development, trade marketing, and consultancy, Lorenzo brings a wealth of global experience from multinational firms such as Ferrero, Danone, Lactalis and Nestlé.
Recognized for driving forward business development initiatives with a results-oriented approach, Lorenzo thrives in international environments and possesses a profound understanding of the FMCG sector. His expertise encompasses Business Development, Global Brand Management, Controlling, Innovation Development, Marketing Mix Optimization, Advertising Strategy, Market Research, Multimedia Communication, Brand/Range Rationalization, Brand development, P&L Optimization, Export and Operational Planning.