Business Development, Innovation, Marketing Expert
Hi, I’m Lorenzo. Your go-to F&B Expert specializing in the FMCG sector.
Lorenzo Livi
UAE
EU
SA
MENA
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How I Work
Bio

Lorenzo is an accomplished and results-driven Senior Executive renowned for strategic vision, exemplary leadership, and a proven track record in leading the international measurement, management, and development of profitable businesses across world regions. With a comprehensive background merging expertise in marketing, export strategy, retail, wholesalers, business development, trade marketing, and consultancy, Lorenzo brings a wealth of global experience from multinational firms such as Ferrero, Danone, Lactalis and Nestlé.

Recognized for driving forward business development initiatives with a results-oriented approach, Lorenzo thrives in international environments and possesses a profound understanding of the FMCG sector. His expertise encompasses Business Development, Global Brand Management, Controlling, Innovation Development, Marketing Mix Optimization, Advertising Strategy, Market Research, Multimedia Communication, Brand/Range Rationalization, Brand development, P&L Optimization, Export and Operational Planning.


Case Studies
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Blog Posts
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Experience

Solico-Kalleh Group

VP Head of Dairy ・ MENA Region 2022-2024

  • Led leadership as Head of 6 Business Units overseeing Milk, Cheese, Fat (Cream & Butter), Yoghurt, Desserts, and Plant-Based product lines.
  • Guide initiatives to optimize the P&L and enacted strategic marketing initiatives across Factories, Innovation, Research and Development.
  • Directed comprehensive business development efforts for both domestic and export markets, implementing tailored strategies meticulously adapted to the unique dynamics of each country.

Lactalis Group

Export Business Development Director - LNPF ・ Europe 2017-2022

  • Identified and capitalized on new opportunities to expand the LNPF Business, effectively entering new markets and ensuring sustained growth.
  • Strategically re-launched and expanded the Export business activity beyond LNPF Subsidiaries in Europe for major brands as for example Kit Kat, Smarties, Nesquik, After Eight, Nescafé,... driving significant growth and market penetration in more than 26 countries.
  • Developed and executed market entry strategies for new countries, aligning LNPF Brands/Products with tailored Marketing mix strategies to optimize brand visibility and market share for a diverse portfolio of over 80 Dairy products categorized into Indulgence, Light, Healthy, Café Latte, and Kids segments.
  • Formulated comprehensive Supply Chain, Business and Development plans, along with targeted Trade Marketing strategies, contributing to the successful achievement of sales objectives through a cross-functional teams.

European Marketing Category Development Director - LNPF ・ Europe 2016-2017

Ad Interim as Marketing Director of Germany - Member of the Board - LNPF ・ Germany 2016-2017

  • Directed and shaped the strategic vision for the national product range in key markets as Portugal, UK, Switzerland, Italy, and Germany, in alignment with the operational strategy of the Lactalis Nestlé joint venture.
  • Collaborated with cross-functional teams to execute strategic initiatives, emphasizing market-specific considerations and aligning national product ranges with overarching business goals.
  • Contributed to the success of the joint venture by navigating complex market dynamics, fostering synergy, and driving sustained growth across diverse markets.

Marketing Director - Member of the Board - Lactalis do Brasil・ Brazil 2014-2016

  • As a board member, bring significant value to the organization by leveraging extensive marketing expertise as a Marketing Director, driving strategic initiatives that align marketing efforts with overall business objectives.
  • Contribute to organizational growth and market share, enhancing brand visibility and optimizing revenue streams through a comprehensive and board-centric approach.
  • Defined and executed a comprehensive strategy to regain market leadership for Parmalat brand, through extending the product range and innovation development.
  • Managed the integration of newly acquired brands into the existing portfolio, ensuring a fluid transition and aligning the product offerings with market demands and emerging trends.
  • Facilitated the brand transition from Balkis to Galbani, strategically positioning it as the market leader in the Italian cheese category.

Marketing Director - Member of the Board・ Czech Republic, Slovakia and Hungary 2007-2014

  • Drive organizational growth and market share by leveraging extensive marketing expertise to formulate and execute strategic initiatives, ensuring the alignment of marketing efforts with overarching business goals, thereby enhancing brand visibility, innovation and revenue streams.
  • Established a high-performing marketing team and aligning their expertise with the marketing processes of the Lactalis Group.
  • Led the development of Lactalis brands. Managed the re-launch of Mlékárna Kunin products, establishing it as a leader in fermented milk, desserts, and cream categories. Successfully launched the brand Galbani, propelling it to the leadership of the Italian cheeses category.
  • Tight collaboration with Research and Development teams in the two Czech factories, introducing new products for brands and private label tailored for both local and international market.

Marketing Director - Member of the Board ・ Scandinavian Countries Mar 2007-Dec 2007

  • Implemented innovative strategies for renowned Italian and French cheese brands, Galbani and President, driving substantial brand growth and successful adaptation to evolving market dynamics.
  • Provided strategic support for brands presence and performance across both retail and foodservice channels, ensuring a cohesive and integrated market approach that contributed to overall brand success.
  • Pioneered the development of the Galbani meat category, leveraging strategic initiatives to diversify the brand portfolio and capture new market opportunities.

Danone Group

Marketing Director - Member of the Board ・ Benelux 2001-2007

  • Spearheaded strategic planning and direction as a key member of the board, shaping and executing comprehensive marketing strategies to drive brand growth, market share, innovation and revenue.
  • Drove the expansion of the Dutch market within the retail sector, implementing targeted strategies for market development and growth to become the leader.

Ferrero Group

Marketing・ Europe 1994-2001

  • Progressed through diverse marketing roles, ascending from a trainee to a senior product manager in a dynamic career spanning multiple European countries: Luxembourg, Italy, UK, France, Belgium, Netherlands, Greece and Scandinavian countries.