Commercial, Strategic Advisory
Hi! I’m Kentaro Nakatani, your go-to business, marketing, and sales professional with over 20 years of experience in FMCG, retail, and foodservice industries based in Japan.
Kentaro Nakatani
JP
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How I Work
Bio

Kentaro Nakatani is a seasoned marketing and sales professional with over 20 years of experience in FMCG, retail, and food service industries. Most recently, serving as the Head of Retail & Food Channel Planning at Coca Cola Bottlers Japan K.K., Kentaro lead a team of 20 in devising business strategies, developing operational plans, and overseeing trade and customer marketing programs. His leadership has driven remarkable turnarounds, including transforming the food channel commercial OI from negative to positive within two years, along with impressive sales growth amidst the challenges of the COVID-19 pandemic.

Kentaro's expertise spans from brand management to product development, evident in his successful initiatives at companies like Aeon Topvalu K.K. and Starbucks International CPG G.K. Notably, at Starbucks, he excelled as a Brand Manager, driving growth in the Ready To Drink category for the Japan market and earning recognition awards for his achievements. With a proven track record of delivering results and fostering collaborative teams, Kentaro continues to shape the future of the Food and Beverage industry through innovation and strategic vision.


Case Studies
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Blog Posts
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Experience

Coca-Cola Bottlers Japan K.K.

Head of Retail & Food Channel Planning・ Japan 2021-2024

Lead planning function to grow food channel sales, such as business strategy & operational plan development, KPI development & managements for sales team, trade & customer marketing program development, with the team of 20.

Aeon Topvalu K.K.

Marketing Director・ Japan 2016-2020

Lead marketing initiatives around business strategy & product development, marketing research & analytics with the team of 20.

Nomad Technology Labs, Inc.

Vice President of Marketing・ Japan 2015-2016

Develop & support branding and product development initiatives for clients & drive own business from start-up launch.

Starbucks International CPG G.K.

Brand Manager・ Japan 2009-2015

Drive business growth for Ready To Drink category for Japan market, responsible from concept/product  development, brand communication development, research and PL management.

Daymon Worldwide Japan Inc.

Marketing Manager (responsible for Aeon account)・ Japan 2004-2009

Develop & implement business strategies to drive Aeon Topvalu business through research and analysis.