Green Bridge Partners, Managing Partner

Executive Vice President - Float Foods Pte Ltd ・ 2022 – Present

Consultant – Green Rebel Foods ・ 2022 – Present

• Strategic Advisor and Growth Strategy
• Identify / Select Manufacturing OEM partners
• Define and Secure Key partners for distribution
• Introduction and Securing key customers and accounts
• Plan and develop pricing and marketing strategies
• Identify new markets and Supplies.

Marine Stewardship Council

Asia Board Member ・ 2012 – Present

• Strategic Adviser for the Asia Region
• Expand the Seafood Sustainability program in Asia
• Mentor and recruit talent into the organization

Eco impact Capital

Global Advisory Board・2022 – Present

• Assist the fund manager with identifying, evaluating and conducting due diligence on structuring, negotiating and acquiring investments.
• Provide advisory and recommendations on potential investments to the fund

Green Monday

Director, ASEAN (Senior Leadership team)・2019 – 2022

• Oversee 3 business units – Green Monday Foundation, Green Common (Products & Distribution), Green Common Lifestyle Store (Retail & Restaurant).
• Profit and Loss responsibility for the ASEAN region. (Singapore, Malaysia, Indonesia, Philippines, Vietnam, Brunei, Myanmar and Bhutan).
• Manage a team of distributors & partners across different channels, Food Service (Horeca) , Retail (online and Offline) for both Modern Trade and Traditional Trade.
• Raising awareness and advocacy in the plant-based movement with Green Monday foundation by working with institutes of higher learning, inter-government agencies and leading fortune 500 companies based in ASEAN through ESG partnerships and ESG collaboration.
• Established Omni Foods as the leading Asian plant-based brand in Asia with the largest footprint (POS) in retail as well as strategic partnerships with key customers in foodservice in the region.
• Managed Global and Regional accounts such as Starbucks, Yum! and McDonalds.
• Omni Foods is available in all supermarkets in Singapore and major supermarkets globally.

BINCA Group

Managing Director, Asia Pacific・2017 – 2019

• Developed and initiated the framework for a 3 year strategic plan for Asia Pacific for the Binca group
• Responsible for the Asia Pacific Business (Euros 100M) and managed the Naturland and Bio Suisse fully traceable certified Organic Binca Seafood Farms in Vietnam.
• Managed strategic processing partners for feed and seafood production
• Exported close to 200 containers a year of Organic Seafood to Europe and the US.
• Led a strategic portfolio of Binca brands., both inhouse and OEM brands. Constantly innovating in packaging design and cold chain technology to maintain freshness and product integrity.
• Major customers include Migros, Coop, Edeka and Lidl.

SATS (Singapore Airlines Terminal Service)

Vice President/Head・2015 – 2017

• Responsible for the management of 10,000 pallet (Frozen) locations of products ranging poultry, pork, beef, lamb and added value products.
• Imported close to 6000 tons of animal protein from around the globe.
• Managed a fleet of 40 company owned trucks and 20 outsourced trucks
• Managed 3 grade A production facilities, processing and supplying major institutions, retail and foodservice customers in Singapore and the region.
• Daily distribution of over 100 points across the island
• Successfully implemented SAP, WMS and TMS systems across the group. Improving Inventory accuracy and on time delivery. Digitizing the process from order to final delivery with no paper.
• Diversified the supplier base to include new emerging markets like Eastern Europe and the Middle East as supply contingencies.
• Managed a functional team of S&OP planners, procurement, manufacturing, warehouse and distribution members.
• Major customers include SAF (Singapore Armed Forces), Fairprice (NTUC), Singapore Sports Hub, Marina Bay Cruise Terminal, Home Team and the Singapore Health Sector

Marine Stewardship Council

Regional Director, Asia Pacific (non-profit)・2012 – 2015

• Setup the MSC Asia Pacific Regional Office in Singapore and expanded the MSC network by opening offices in China, Korea, Japan and Oceania.
• Engaged multi-stakeholders from Government Agencies (Policy implementation), Multi-National Corporations, Fisheries, Academia, Zoos and Non-Governmental Agencies.
• Led a team of Fisheries experts and Commercial engagement Managers to effect change by getting companies to adopt the MSC program to get certified and use the ecolabel to educate consumers.
• Increased the supply of MSC certified fisheries working with seafood producers in the supply chain in Asia and incentivizing them to use the MSC logo with the support of major buyers across the region.
• Partnered with major brands like IKEA, AEON, Walmart, Coles & Woolworths to adopt the MSC program for all their seafood purchases.

Straits Food Services

Co Founder・Singapore 2010 – 2012

• Start up, brand building and distribution of the Frosty Boy brand (Australia) of powdered food products including soft serve, frozen yoghurt, café style beverages and savory sauces.
• Secured major accounts to chains like IKEA, Mr Bean, KFC, Jollibee and Wendys.
• Partnered with major equipment manufacturers to provide one stop solution to customers in Singapore. Service maintenance contracts and auto-replenishment of products.

Yum! Restaurants International (KFC, Pizza Hut, Taco Bell)

Director, Head of Supply Chain・2006 – 2010

• Responsible for the Supply Chain for all the brands in Yum! Asia Franchise. Handling direct and indirect material purchases amounting to circa USD350M per annum
• Farm to Fork operations, from sourcing, supplier qualification, price negotiations, long term contracts, warehousing and distribution.
• Established the Asia Pacific Distribution Centre, managing all the core ingredients such as Poultry, Cheese, Seasoning, Pizza Toppings, Packaging, Beverages and critical equipment.
• Delivered significant cost savings for Poultry and Cheese amounting to USD 20M savings per year to the franchise system.
• Expanded the store openings by creating supply channels to new emerging markets such as Vietnam, Laos, Cambodia. Opening 2 store per day.
• Major localization program to bring supply closer to the markets to avoid major disruptions such as pandemics, diseases (Bird Flu), currency fluctuations and Port Congestion.
• Groomed and mentored future leaders in Yum! Brands who continue to excel in their careers today in Yum!

DHL Supply Chain Asia Pacific

Global Account Director・2001 – 2006

• Reporting to the Chief Operating Officer and the President of the Technology sector.
• Led Global teams based in UK, US and Singapore for major accounts (revenues USD140M & above) for DHL
• Expanded the revenue stream to include in-plant operations, order fulfillment, service logistics, inbound to manufacturing, repair services, Contract Assembly, kitting/bundling and multi-modal transportation (air, land, rail and sea).
• Secured and managed major accounts such as Nokia, Ericson, Agilent, Hewlett Packard and Samsung.
• Negotiated and secured green lanes for key customers that required bonded warehouses and fast lanes to/fro origins and destinations.

3Com Technologies Asia Pacific

Manufacturing Product Manager・2000 – 2001

• Responsible for New Product introductions (3Com Palm Pilot and Networks)
• Technology transfer from Chicago design centre to the Asian Integration Centre in Singapore.
• Managed complex supply chains that involved shipping encrypted controlled products across borders in Asia.
• Champion and implemented ISO (9000 and 14000) systems in 3Com Singapore.

Hewlett Packard Singapore

Senior Engineer (R&D)・1995 – 2000

• Pioneered the first inkjet printer product manufacturing in Singapore and successfully outsourced to contact manufacturers such as Flextronics.
• R&D and patented the Service station module in the US
• 12 months secondment to JP’s Vancouver Printer Division (R&D)
• Achieved cost reductions circa USD63M through re-design, localization and supplier negotiation.
• Introduced a total of 15 new Printer models and won the HP coveted top quality award for Design for Engineering Experiments.