Karen is an experienced business development & operation manager with a demonstrated history of developing and executing company-wide business strategies, action-plans across F&B and retail industries, B2B and B2C. She held instrumental roles in the execution and support of new business start-ups in Singapore, Vietnam, and the United Kingdom, from concept design to the finish line. She was responsible for delivering customer service, product, and sales training programs to give service providers and sales executives the skills they needed to meet their KPIs.
Currently, she holds the position of Country Managing Director at Thoughtful Food, where she is responsible for developing and implementing comprehensive business plans to achieve the goals of the board and shareholders. With a keen eye for detail, she plans and executes cost-effective operations and market development activities, ensuring the company stays ahead of the competition.
As the Senior Operations Manager at Palm Tree Foods Pte Ltd, she had developed and implemented standard operating procedures (SOPs) and training programs to drive team efficiency and operational excellence. Her ability to align business objectives with marketing strategies was particularly noteworthy, as she frequently collaborated with both local and APAC Marketing Directors to execute brand-wide and localized marketing plans, A&P activities, and promotions.
Thoughtful Food Pte Ltd is a Singapore start-up that manufactures and distributes dry plant-based protein mixes to caterers, food manufacturers, healthcare institutions, restaurants, and hotels