Product Innovation
Hi, I’m Kara. Your go-to F&B Expert specializing in prebiotic and as known as "The Prebiotic Dietitian”.
Kara Landau
EU
APAC
UK
US
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How I Work
Bio

Kara Landau is a passionate and progressive entrepreneur, registered dietitian, product innovation consultant, and media spokesperson. With expertise in prebiotics, unique brand positioning offerings, media communications, and relationship development, Kara creates win-win opportunities in the industry.

Currently, Kara is the Founding Dietitian at Gut Feeling Consultancy with a personal brand as “The Prebiotic Dietitian”. In this role, she partners with multi-national and venture backed food industry brands, retailers, and distributors across the globe to guide the development and lead the promotion of innovative branded and private label gut health-focused food, beverage and supplement products to strategically have a competitive advantage. Clients span from North America, to the EU/UK as well as APAC.

Kara has extensive experience in the media and can be found weekly as a featured gut health expert in Forbes, Eat This Not That, US News, FoodNavigator-USA/Europe, Men's Health and more. As the Media Representative Nutrition Advisor for the Global Prebiotic Association, Kara volunteers her expertise in prebiotic nutrition to the leading trade group, and is an invited speaker at numerous  leading industry events worldwide.

As a member of the Council of Directors at True Health Initiative, she is part of a growing coalition of over 250 world-renowned health experts committed to promoting lifestyle as medicine. In her role, she contributes to cutting through the noise and educating on time-honored, proven principles of health and wellness.

Previously, Kara served as the CEO and Head Dietitian at Uplift Food where she founded the world's first dietitian-created functional snacking brand, focusing on the mood-supportive benefits of gut-healthy prebiotics. Uplift Food offered a range of truly functional snacks, incorporating diverse prebiotics supported by science.

Case Studies
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Blog Posts
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Experience

Gut Feeling

Founding Dietitian ・International 2022 - Present

  • Partnering with food industry leading brands, retailers and distributors to guide the development and support the promotions of unique and innovative truly functional gut health focused food, beverage, supplement and pet care lines.
  • Developing unique private label functional products with the innovation teams in leading North American retailers and distributors to strategically place the home brand offering as both price competitive and functionally superior to current branded product offerings on shelf. Example client includes the largest publicly traded natural food distributor in the USA.

Global Prebiotic Association

Media Representative Nutrition Advisor・International 2018 - Present

  • Volunteer my expertise in prebiotic nutrition and media representative services with the leading authority in prebiotics globally.
  • Help educate both the food industry and consumers on the importance of incorporating a gut healthy prebiotic rich diet.
  • Present at leading industry events e.g. SupplySide West (Las Vegas, USA), HI Europe (Frankfurt, GER), Naturally Good (Sydney, AUS), Greater New York Dietetic Association Annual Wellness Conference (NYC, USA)

The Prebiotic Dietitian

The Prebiotic Dietitian・ International 2019 - Present

  • Lead the education on prebiotics and the innovations in the space.
  • Collaborate with food industry giants and retailers on new product development and spokesperson activity.
  • Help others understand prebiotics vital importance for health, wellness, and in particular, their role as a psychobiotic for mood support. Provide expert commentary in the media, and present at industry and consumer shows; encompassing all key stake holders, including consumers, industry, media, influencers, health professionals, manufacturers and more.

True Health Initiative

The True Health Initiative is a growing coalition of more than 250 world-renowned health experts, committed to cutting through the noise and educating on only the time-honored, proven principles of lifestyle as medicine. Coalition members include physicians, scientists, nutritionists and authors from nearly 30 countries.

Council of Directors ・ International 2016 - Present

Uplift Food

the world's first dietitian created functional food brand to focus exclusively on the mood supportive benefits of gut healthy prebiotic fibres and resistant starches.

CEO and Head Dietitian ・ USA 2018 - 2022

  • Founded and lead as CEO Uplift Food - the worlds first dietitian created functional snacking brand focused on the mood supportive benefits of gut healthy PRE-biotics!

Travelling Dietitian

Travelling Dietitian (Volunteer) ・ International 2012 - 2021

  • Authored and self-published "The Clean Separation," a guide to utilizing a nutritious diet during stressful life events to optimize physical and mental well-being, available globally through Amazon.com.
  • Actively managed social media profiles and website for the "Travelling Dietitian," catering to industry professionals such as dietitians, personal trainers, nutritionists, and wellness coaches primarily from Australia and America.
  • Traveled across continents to learn firsthand about cultural food trends, volunteered with health departments, researched food supply systems, and understood personal lifestyle habits worldwide.
  • Engaged with locals, participated in cooking courses, explored local supermarkets and market stalls, and met industry experts to evaluate major dietary challenges.
  • Provided advice to global colleagues on enhancing nutritional components of their systems and programs, such as recommending product adjustments for the food stamp program in American Samoa.
  • Innovated on food supply systems and nutrition education based on research findings.
  • Shared discoveries to inspire healthy eating habits on a global scale.

Founding Manager and Head Media Dietitian ・ Australia 2008 - 2019

  • Acted as an independent nutrition spokesperson for healthy food brands; hosted product launches, provided media quotes, undertook recipe formulation for marketing purposes, managed social media content, and more.
  • Sampled recent clients included Freedom Foods Barley+, Jimmy Blacks Organic Black Bean Powder, Perkii Probiotic Water, Lucky Nuts Cashew Meal, Wonderful Pistachios, Modi Apples, Natural Evolution Foods Green Banana Flour, and Babushka Kefir.
  • Acted as an expert media nutritionist by providing freelance writing, TV, and radio nutritionist services.
  • Produced, creatively directed, and acted as talent in branded wellness video content for marketing and communications initiatives.
  • Sampled recent clients included Iso-Whey Wholefoods, Mayvers, Turci Cold Pressed Herb Sprays, Hemp Foods Australia, and MRM Nutrition.
  • Presented on the connection between food and mood, and performed cooking demonstrations at large health food and wellness expos, e.g., Natural and Organic Supershow.
  • Worked alongside food companies to set strategy for innovation and develop unique healthy product ranges, e.g., whole food-based supplement powders, health bars for specific lifespan stages, as well as gluten-free and vegan product ranges.
  • Provided insights to the food industry on both consumer purchasing trends and media nutrition focus globally, as well as offered suggestions for recipe formulation to enhance the nutritional profile of the final product offering.
  • Set strategy and assisted in the implementation of new healthy product branding, positioning, and marketing initiatives targeted at both consumers and health professionals globally.
  • Sampled recent clients included Cobram Estate, Evia Yoghurt, and Activated Nutrients.
  • Partnered as a brand ambassador with well-aligned non-food-related brands.
  • Sampled recent partnerships included Adrenalin.com.au.

Evia Yoghurt

Freelance Nutrition Advisor・ Australia Jan 2017 - May 2017

  • Developed innovative products in the health food space through new product development initiatives.
  • Provided assistance with health trend-focused branding and marketing strategy to enhance market positioning.
  • Offered guidance on navigating the global competitor market, including competitive analysis and strategic planning.
  • Provided assistance with communications and media spokesperson services to effectively communicate brand messages and key initiatives to target audiences.

Fleishman-Hillard

the worlds first dietitian created functional snacking brand focused on the mood supportive benefits of gut healthy PRE-biotics

Consultant Communications Dietitian・ Australia 2012 - 2016

  • Developed creative health professional and consumer-focused communication strategies to drive category growth and increase sales for clients' new food products within the health and nutrition market.
  • Assisted with copywriting for healthcare and consumer-focused campaigns to effectively convey messaging and promote products.
  • Supported companies in promoting their products in Australia and the USA by translating and enhancing marketing and communications messaging to ensure consumer acceptance in different geographic regions.
  • Provided guidance on acceptable nutritional claims that could be made by food companies, ensuring compliance with regulations and consumer expectations.
  • Acted as an independent media spokesperson for clients' brands, representing them in various media channels to enhance brand visibility and credibility.

Dietitians Association of Australia

Media Spokesperson ・ Australia 2013-2014

  • Confidently represented her association as experts in nutrition throughout Australia.
  • Provided creative editorial content and quotes for major newspapers, health publications, and online media.
  • Spoke and engaged with the population on nutrition-related topics through radio and television interviews.

Royce Communications

Consultant Communications Dietitian ・Australia 2011-2013

  • Acted as an independent nutrition expert in media communication initiatives, including; television and radio appearances.
  • Provided expert nutritional opinions on Royces' clients new product developments.

Healthy Living Network

DAA representative- Expert Reference Group (Volunteer) ・ Australia 2012-2011

  • Provided nutritional expertise within the expert reference group for the Department of Health and Ageing's Healthy Living Network project on behalf of the Dietitians Association of Australia.
  • Assisted with idea generation around the development and rollout of the workplace-based preventative health initiatives component of the initiative.

Bupa Australia

National Dietetic Provider ・ Australia 2009-2013

  • Personally held the contract to manage all nutrition-related corporate health initiatives nationally.
  • Developed and delivered nutritional presentations.
  • Developed nutritional programs.
  • Recruited and managed dietetic staff.
  • Managed and conducted healthy cooking demonstrations.
  • Managed and conducted one-on-one dietary consultations.
  • Managed and participated in health and wellness expos.

Nutrition Australia

Consultant Dietitian / Project Officer ・ Australia 2008-2012

  • Public health nutritionist.
  • Corporate workplace presenter.
  • Workplace and school canteen menu review analysis.
  • Prepare background documentation for government nutritional policy papers.
  • Management of volunteers at healthy food and lifestyle expo stand.
  • Developed creative health professional and consumer-focused communication strategies to drive category growth and increase sales for clients' new food products within the health and nutrition market.
  • Assisted with copywriting for healthcare and consumer-focused campaigns to effectively convey messaging and promote products.
  • Supported companies in promoting their products in Australia and the USA by translating and enhancing marketing and communications messaging to ensure consumer acceptance in different geographic regions.
  • Provided guidance on acceptable nutritional claims that could be made by food companies, ensuring compliance with regulations and consumer expectations.
  • Acted as an independent media spokesperson for clients' brands, representing them in various media channels to enhance brand visibility and credibility.

New York Hospital Queens

Workplace Wellness Program - Nutritional Innovator (Volunteer) ・ USA May 2012-Jun 2012

  • Formulate new and exciting nutritionally focused initiatives to engage and educate the 4000 staff at New York Hospital Queens.
  • Develop nutritional guidelines to help wellness program staff understand suitable product inclusions within onsite vending machines.
  • Provide recommendations for assessments of the onsite staff cafeteria to ensure healthy foods are promoted while still upholding food service provider corporate requirements.
  • Develop concepts for demonstrations for dietitians together with food service chefs to educate and promote the consumption of tasty and healthy culturally sensitive meals within the facility by the staff.
  • Suggest new technology-based nutritional wellness program initiatives to be carried out throughout 2012-2013.
  • Assist the Wellness Program manager in developing strategies to enhance staff engagement and attendance at wellbeing program initiatives.
EU
APAC
UK
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Product Innovation