Josep Mir
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How I Work
Bio

Josep is a Senior Executive with over 20 years of experience in FMCG, mainly in the Food business and Innovation. Josep is an accomplished CEO and Founder of Smart Foods Global. With projects that include Daiya Foods, Flax and Kale, Pink Albatross, Pastas Gallo, Midsona-Happy Bio, and Carolina Honest, he has built a successful company from scratch, generating profits from the first year and estimating revenues of €600,000 in the second year.

Before founding Smart Foods Global, Josep served as the Chief Sales Officer at Heura Foods. He led the Sales & Growth team and built the entire national and international markets strategy. Under his leadership, Heura Foods achieved an impressive x4 revenue increase, from €2.2M to €8.4M, during the pandemic year. Additionally, he successfully opened new international markets in Chile, France, Portugal, the Netherlands, and the Middle East.

Moreover, Josep worked as a Sales, Purchase, and Digital Director at Vicinanza Trading, managing the Sales, Purchase, and E-commerce Division. His experience also includes a role as Sales Director in Mesoestetic Pharma Group, where he achieved impressive growth in sales of 17% and 22%. He also served as the International Sales & Marketing Director in Grupo Maheso, successfully opening 28 new markets worldwide.

Case Studies
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Blog Posts
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Experience

Smart Foods Global

We accelerate innovative, healthy and sustainable food brands in national market and international markets. Projects with Brands such us Daiya Foods, Flax and Kale, Pink Albatross, Pastas Gallo, Midsona-Happy Bio or Carolina Honest.

CEO and Founder ・ Barcelona 2022-Present

  • Build up a whole company from the scratch with profits from the first year. Estimated revenue 2nd year 600.000€
  • Gathered a whole team of 6 pax to help brands to grow

Heura Foods

Food tech company disrupting the food industry with a new plant-based products range. Leading the Sales & Growth team and building up the whole strategy for national market and international markets.

Chief Sales Officer・ Barcelona 2019-2022

  • X4 revenue from 2.2M to 8.4M in the worst pandemic year
  • Open new international markets: Chile, France, Portugal, Netherlands and Middle East

Vicinanza Trading

Vicinanza, is a company specialised in the commercialisation, supply and distribution of an extensive catalogue of brands and products related to perfumes, cosmetics, hair products, make up and parapharmacy.

Sales, Purchase and Digital Director・ Barcelona 2018-2019

  • Management of the Sales, Purchase and our E-commerce Division. Responsible for a team of 30 people.

Flamagas

FLAMAGAS founded in 1959 owns brands such us Clipper, Brio, Alpino, Dacs o Manley. FLAMAGAS is part of Exea Corporation, a major group that joins different area business, mainly devoted to cosmetics, fashion, perfume, stationery, electronics, dermopharmacy and the smoking industry.

Regional Director for Eastern Europe, Africa and Middle East・ Barcelona 2017-2018

  • Responsible for the brands Clipper (lighters) and Alpino (pencils) with a sales team of 3 AM’s covering all Eastern Europe countries, Africa and Middle East, and managing our Russian subsidiary. Total Turnover 35M
  • Distribution agreements signed with Israel, Iran, Ukrania, Moldavia, Byelorussia, and Azerbaijan

Mesoestetic Pharma Group

Pharmaceutical laboratory global leader in cosmetics and aesthetic medicine sector, specialised in the development and production of cosmetic products (skin and body care products, antiaging creams, peelings, fillers) and medical devices.

Sales Director・ Barcelona 2016-2017

  • 17% and 22% growth in sales
  • 10 Distribution agreements signed (China, India, Colombia, Costa Rica, Argentina, Qatar, Jordan, Iran, EAU y Greece)
  • Launching of our French subsidiary with our own commercial network
  • Launching our brand of nutritional supplements (Mesocaps) (+800.000€); our range of hyaluronic injectable fillers (Mesofillers) (+2M) and our medical device (Genesis) (+3M)
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Commercial