Joel Mier
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How I Work
Bio
Case Studies
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Blog Posts
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Experience

The Mier Practice ・MANAGING PRINCIPAL

2017 - Present

  • Focuses on driving
    accelerated growth through the creation and enhancement
    of organizational customer centricity.
  • We operate on the
    driving principle that an organization’s path to sustainable
    growth can only be through the intimate knowledge of its
    customer of today and tomorrow- companywide.

Contactually ・VICE PRESIDENT, MARKETING

2016 - 2017

  • Responsible for the marketing, branding, and acquisition
    efforts of the leading SaaS-based relationship marketing
    platform.
  • Matured the marketing strategy beyond solely
    “content” to a targeted, multi-channel digital portfolio
    approach.

Genworth ・VICE PRESIDENT, MARKETING

2009 - 2016

  • Responsible for the strategy, development, and execution of all marketing efforts for the firm’s U.S. Life company ($6.6B in
    revenue, 2014) spanning a multi-channel distribution system. Direct reporting responsibilities included product marketing,
    creative and design, customer insights, and analytics.
  • Modernized and evolved the marketing function from tactical executor to
    one organizationally viewed as a strategic asset, influencing sales, product, and target segments.
  • Architected and implemented
    company-wide consumer segmentation platform, resulting in incremental sales (up to 105%) and retention increases of key
    distribution accounts.

Genworth ・GLOBAL CUSTOMER INSIGHTS

2007 - 2009

  • Recruited to improve business processes – marketing, product development and distribution, customer servicing, executive
    decision making – by being more market-oriented.
  • Developed programs and systems to improve strategic focus on target
    customers and optimum distribution across more than 25 countries and a dozen separate businesses. Resulted in increased speed
    to market of new product and doubling of revenue of flagship product.

Netflix ・DIRECTOR OF MARKETING

1999 - 2006

  • Senior member of the marketing department during the company’s formative and high growth years.
  • Responsible for two
    customer acquisition channels which accounted for more than 25% of acquisition targets, the firm’s insights and analytics
    functions, all customer communications, and the Sherpa of the Netflix customer experience.
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