The Mier Practice ・MANAGING PRINCIPAL

2017 - Present

• Focuses on driving
  accelerated growth through the creation and enhancement
  of organizational customer centricity.
  
• We operate on the
  driving principle that an organization’s path to sustainable
  growth can only be through the intimate knowledge of its
  customer of today and tomorrow- companywide.
  

Contactually ・VICE PRESIDENT, MARKETING

2016 - 2017

• Responsible for the marketing, branding, and acquisition
  efforts of the leading SaaS-based relationship marketing
  platform.
  
• Matured the marketing strategy beyond solely
  “content” to a targeted, multi-channel digital portfolio
  approach.
  

Genworth ・VICE PRESIDENT, MARKETING

2009 - 2016

• Responsible for the strategy, development, and execution of all marketing efforts for the firm’s U.S. Life company ($6.6B in
  revenue, 2014) spanning a multi-channel distribution system. Direct reporting responsibilities included product marketing,
  creative and design, customer insights, and analytics.
  
• Modernized and evolved the marketing function from tactical executor to
  one organizationally viewed as a strategic asset, influencing sales, product, and target segments.
  
• Architected and implemented
  company-wide consumer segmentation platform, resulting in incremental sales (up to 105%) and retention increases of key
  distribution accounts.
  

Genworth ・GLOBAL CUSTOMER INSIGHTS

2007 - 2009

• Recruited to improve business processes – marketing, product development and distribution, customer servicing, executive
  decision making – by being more market-oriented.
  
• Developed programs and systems to improve strategic focus on target
  customers and optimum distribution across more than 25 countries and a dozen separate businesses. Resulted in increased speed
  to market of new product and doubling of revenue of flagship product.
  

Netflix ・DIRECTOR OF MARKETING

1999 - 2006

• Senior member of the marketing department during the company’s formative and high growth years.
• Responsible for two
  customer acquisition channels which accounted for more than 25% of acquisition targets, the firm’s insights and analytics
  functions, all customer communications, and the Sherpa of the Netflix customer experience.