Jay Mota
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Atom Consultancy

Atom Consultancy is a consulting firm helping FMCG brands clear roadblocks across Product Development, Marketing, Operations, Procurement and Compliance.

Founder ・ 2022 - Present

Urban Platter

Head of Innovation ・ India Sep 2020 - Jun 2022

  • Launched 50+ Products and managed Product Life Cycle end-to-end.
  • Planned and developed digital marketing content strategy, managed social media accounts, influencer marketing, brand collaborations.
  • Set up and managed the in house content team.
  • Managed a team of 10 across R&D, QA, Design and Marketing functions of the company.

Plant Power

Product Developer / Food Technologist ・ India Apr 2019 - Aug 2020

  • Created 20+ Products in 1 year while managing operations of the Product Life Cycle.
  • Managed raw material procurement, vendors, contract manufacturers, interns and contractors for all product related work.
  • Resolved complications in product quality, operations, and for customers, by setting up various SOP’s, improving existing processes and improving consumer experience.
  • Conducted iterative studies with focus groups to improve product quality and user experience.
  • Created online marketing content for all products, handled social media accounts, influencers and customer escalations.
  • Formulated, developed and launched high protein plant-based bars, cookies, protein powders, and snacks.


Associate Scientist / Product Developer ・ India Sep 2020 - Jun 2022