Commercial, Branding, Product Innovation
Hi, I’m Jan. Your go-to F&B Expert specializing in Commercial and a Senior Innovation & Market Development Executive.
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Jan Vidal Riera
ES
FR
POR
ITA
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How I Work
Bio
Jan is a highly accomplished Senior Innovation & Market Development Executive with an extensive background in the foodtech industry. Throughout his career, Jan has held various leadership roles in expansion, marketing, and innovation, and has consistently delivered exceptional results in his commercial, R&D, and industrial networks.
As a Foodtech Consultant at Rebel Brands, Jan has been instrumental in helping foodtech companies redefine their portfolio according to consumer and customer insights. He developed brands such as Current Foods, Libre Foods, Väcka, Good Moon, Ferrer within Europe. As an Innovation & Marketing Manager at Idilia Foods, he played a crucial role in renewing the bio multi-basket products with a co-manufacturer and leading innovation teams to develop a differential plant-based portfolio and resulted in significant improvements in product fit, strengthening the company's brands and allowing for entry into new markets.
Prior to this role, Jan served as Plant Based Business Manager at Nutrition & Sante S.A.S. He relaunched Gerblé as the plant-based brand, enabling the company to invest in communication and trade marketing activities in growing segments. Lastly, as a Strategic Manager in the Foodtech division at Agrolimen, he was able to streamline the company's product offerings, resulting in improved market positioning and increased brand recognition.
Featured
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Case Studies
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Blog Posts
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Experience
Rebel Brands
Foodtech Consultant・ Europe 2021-Present
- Helping relevant foodtech companies to redefine their portfolio according to consumer/customer insights, scale industrially and develop their route-to-maket internationally.
- Developed brands such as Current Foods, Libre Foods, Väcka, Good Moon, Ferrer within Europe.
Idilia Foods
Innovation & Marketing Manager – Plant-Based Division ・ Colacao, Nocilla, Sorribas-Biográ 2018-2021
- Renewed the bio multi-basket products with a co-manufacturer and led innovation teams to internally develop a differential plant-based portfolio.
- As a result, product fit improved, strengthening our brands, and allowing entrance in new markets.
- The plant-based portfolio started a double-digit growth rally.
Nutrition & Sante S.A.S.
Plant Based Business Manager ・Bicentury, Gerblé, Isostar 2016-2018
- Relaunched Gerblé to become the plant-based brand, allowing to invest communication and trade marketing activities in growing segments.
- The brand got wider, increasing its assortments, weighted distribution, and revenues.
Agrolimen
Strategic Manager – Foodtech Division ・2013-2016
- Led commercial and R&D teams to differentiate the portfolio and unify packaging architecture.
- Also worked with the Board to update industrial and commercial models.
- Created a global identity in the market, becoming the Spanish champion in foodtech, with a market share increase of 10pt.
International Business Manager – Foodtech Division ・2011-2016
- Defined and deployed a business based on category relevance in the market, differentiation, building partnerships, and establishing a profitable pricing strategy.
- Developed commercial network in +10 geographies, becoming the leader brand in 4 geographies. Turnover x8 growth in 5Y, up to 6M€.
Trade Marketing Manager – Foodtech Division ・2008-2011
- Brought understanding on shopper behavior to internal and external stakeholders, defining the category strategy across channels.
- The category doubled in 3Y, brand took the lead as category captain and gross margin improved by more than 5pt thanks to optimized assortments and better implementation.
Unilever
(Hellmann’s, Knorr, Carte d’Or)
Product Manager ・2006-2008
- Managed the desserts and frozen portfolio for the Iberian foodservice channel.
- Launched successfully new products under Knorr and Carte d’Or bands.
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