Commercial, Strategic Partnership
Hi, I’m Henry. You go-to F&B Expert specializing in Commercial.
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Henry Woodward-Fisher
TH
AU
CA
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How I Work
Bio
Henry is an accomplished entrepreneur and business leader with a focus on the intersection of food and drink, technology, impact investing, and future trends in the Asia-Pacific region. Currently, he serves as the Lead Mentor in Bangkok for German Entrepreneurship Asia, where he guides high-potential German startups to access markets in Asia.
Previously, Henry worked as a Senior Manager for Impossible Foods in Singapore, where he built strategic partnerships and distribution across APAC and MENA regions. He designed go-to-market strategies for high-priority international markets, managed cross-functional teams, and successfully launched Impossible Foods in Singapore, Hong Kong, Macau, UAE, Qatar, Canada, Australia, and NZ.
Prior to that, Henry served as the Beverage Category Manager for Sinodis in Shanghai, where he managed the formation of a new beverage category in the food service channel, developed strategies to increase sales and promote brand awareness, and created complete beverage solutions and education programs to drive customer loyalty. Earlier in his career, Henry worked as the Business Development Manager for JING Tea, where he directed the strategic development of the brand across multiple countries in East Asia Pacific. Under his leadership, annual sales grew by an impressive 112%
Featured
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Case Studies
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Blog Posts
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Experience
GERMAN ENTREPRENEURSHIP ASIA
Lead Mentor ・ Bangkok 2023 - Present
- Lead mentor to Formo Bio & other high-potential German startups to discover and access markets in Asia
IMPOSSIBLE FOODS
Senior Manager, International・ Singapore 2018 - 2022
- Built strategic partnerships and distribution across APAC & MENA regions.
- Designed go-to-market strategies for high-priority international markets.
- Drove process leading up to and through new market launches, set up local country teams, & established successfully running business. Managed cross-functional teams’ progress against key deliverables.
- Communicated progress against launch goals to the executive team and key stakeholders. Launched: Singapore, Hong Kong, Macau, UAE, Qatar, Canada, Australia, & NZ
SINODIS
Beverage Category Manager・ Shanghai, 2016-2018
- Managed formation of a new beverage category in the food service channel, directly managing 11 people.
- Developing strategies to promote Sinodis beverage brand awareness, increase sales, and motivate sales teams.
- Creating complete beverage solutions and education programmes to drive customer loyalty
JING TEA
Business Development Manager・ East Asia & Pacific 2013-2016
- Directed strategic development of JING Tea across multiple countries in East Asia Pacific. Expanded brand awareness, managed an international sales team, and handled distributors to grow annual sales by 112%+
NOMA
Apprentice, Nordic Gastronomy Internship・ Copenhagen, March 2013-June 2013
- Built on my knowledge of the hospitality industry while working at the ‘Best Restaurant in the World’.
- Worked in every section of Noma. Attended seminars and lectures on food science and industry trends
GOUSTO
Apprentice, Nordic Gastronomy Internship・ Copenhagen, March 2013-June 2013
- Built on my knowledge of the hospitality industry while working at the ‘Best Restaurant in the World’.
- Worked in every section of Noma. Attended seminars and lectures on food science and industry trends
Product Manager, Food Startup Product Development Team・ London 2012-2013
- Drove product innovation and recipe testing. Sourced and initiated partnerships with chefs and local farmers.
- Supervised marketing, events planning, social media and Gousto blog
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