Ambros Technology Pte. Ltd.

Chief Growth Officer ・ Singapore 2021-Present

• In my role as the Chief Growth Officer, I am responsible for the growth of the Community, and the Strategic Partnership of our multi-chain NFT game: Blockchain Monster Hunt.
• Blockchain Monster Hunt is a Pokemon-inspired multi-chain monster hunting and trading game that runs entirely on the blockchain itself. We want to bring a thrilling new experience where players can play the game on multiple chains with cross-chain interactions. We believe in the decentralized world and we want to make our game really decentralized.

Mars

Customer Development Manager I Modern Trade Channel ・ 2020 - 2021

• In charge of total modern trade channel in Vietnam, reporting to Country Manager of Vietnam & Indochina (Line Manager)
• Worked closely with distributor’s modern trade team to achieve channel’s Annual Business Targets with right fundamentals and within Trade Promotion budget
• Built strategic partnership with key account partners, deal trading terms, conducted a business review with suggestions for improvements
• Worked closely with South East Asia team to develop core materials for brand and product knowledge sharing to consumers, customers, and sales team

Coca-Cola Beverages

National Account Manager I On-Premise Channel (HORECA) ・ Vietnam 2015 - 2020

• Managed national key accounts (Transportation, Tourism, Food & Beverages chains, Park, B2B2C customers) from dealing contracts to closing and execution
• Set up working procedures with stakeholders (supply chain, finance, regional sales team, customers), identify and resolve operational problems
• Pushed up sales revenue through co-execute joint marketing events to win end-consumers, increase sales growth and expose brand images of both sides
• Acquired and converted new key account customers through account prospecting, market analysis, and client relationships
• Conducted Top to Top meetings for co-strategic planning and execution

Masan Consumer Corporation

Trade Marketing Manager | Traditional Trade, Modern Trade ・ 2013 - 2015

• Built, developed a trade plan for different brands in Seasoning categories (Nam Ngu, Tam Thai Tu, etc.) and Instant Noodles categories (Omachi, Kokomi, Sagami, etc.)
• Optimized, managed Trade Marketing budget efficiently
• Conducted sales deployment, training through national conferences and events
• Weekly field market visit to update competitors’ programs & market trends liaise with business intelligence team for channel forecasts recommendations

Friesland Campina

Process Manager, Senior Sales Supervisor ・ Vietnam 2011 - 2013

Process Manager, General Trade nation-wide project

• Managed the execution of the project consulted by Boston Consulting Group which aimed to be the best player in general trade channel in Asia Pacific with perfect execution, then codified to Thailand, Malaysia, Indonesia and Nigeria
• Liaised with key stakeholders (Management Team, Consultants, Key Pillar Leaders, Sales Team) from doing research, selecting right assortments for the market, selecting right distributors, training sales team to executing in the market with stressful timeline

Senior Sales Supervisor, General Trade

• Supervising, coaching and training 18 sales representatives of 2 distributors
• Ensuring the right service levels, distribution and display of company products
• Managed sales forecast with correct volume and product-mix
• Handled issues, complaints, followed up payments and managed relationship with retailers, wholesalers, distributors
• Evaluated distributor’s performance quarterly and yearly

AIESEC Vietnam

AIESEC is the world's largest student-run organization; a global platform for leadership development, cultural exchange, and global youth network.

Local Committee President・ Vietnam 2007 - 2010

• Led 50 members in Ho Chi Minh branch with Executive Board comprises of 5 functions: External Relation, Incoming Exchange, Outgoing Exchange, Talent Management and Project
• Led, with Executive Board and provided strategic advices on organization-wide level activities including training conferences for members, managing internship programs, and developing corporate partnership
• Honored: Number 1 Local Chapter in Vietnam 2009 - 2010, with 520% increase in internships realized, 1100% improving in number of local partners, 800% on finance gain