Garrett is a seasoned creative director with over 17 years of experience in developing comprehensive branding solutions. His expertise lies in creating powerful brand identities, designing packaging for consumer products, and developing branded environments. With his 360-degree approach, Garrett has helped numerous businesses solve their design and branding challenges, leading to positive and measurable impacts on their bottom line.

Garrett's journey spans over 17+ years, making stops at various small design firms, with his most recent engagement at the largest independently owned advertising and design agency in America, The Richards Group (TRG), where he spent 9 years as a Creative Director. Throughout his career, he honed his skills in branding, design, marketing and visual strategy, working with big-name clients such as IHOP, Pie Five, Shiner, Central Market (HEB), Borden, Lakeside Foods, Frito-Lay, Motel 6, AT&T, Cooper Aerobics, and Scottish Rite for Children. His unconventional approach to design and branding has helped him earn a reputation as a leader in the industry, with a keen ability to disrupt the status quo.

With his wealth of experience, Garrett founded Grand Effect, a boutique branding agency focused on helping businesses create memorable and impactful brands. As the Co-Founder and Co-Creative Director of Grand Effect, Garrett continues to push the boundaries of F&B design and branding, working with clients across a range of industries to create compelling visual identities and marketing strategies that resonate with their target audience. Prior to this, he worked as a Design Designer at BrandCory, mastering his expertise in the food & beverage industry and the design of restaurants and packaging. He also served as a Designer at Range, leaving his unique mark while learning the building blocks of a successful brand identity. Garrett has solidified his reputation as a highly sought-after design and creative professional.