Luxury Retail and Hospitality
Hi, I’m Fatima. Your go-to F&B Expert specializing in Market Entry and a Luxury Retail & Hospitality Professional.
Fatima Sham Mahimwala
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How I Work

Fatima Sham Mahimwala is a seasoned hospitality professional renowned for her adeptness in launching, building, and exponentially growing premium and luxury brands in the Indian market. With a proven track record, she excels in improving performance, reducing costs, and optimizing brand reach. With a strong entrepreneurial mindset, Fatima takes full ownership of P&L, brand strategy, and growth, operating at both macro and micro levels of execution. Notably, as Country Head of Corporate Sales and Brand Management at Cococart Ventures Pvt. Ltd., she spearheaded largescale wedding and corporate sales, facilitated strategic growth for luxury brands, and successfully rolled out CocoCart's homegrown brand, Rhine Valley. Her expertise extends to brand diagnosis, competitive analysis, market feasibility, pricing strategy, and distribution channels, evident in her role as Director at Treize Consulting. Fatima's entrepreneurial spirit shines through her ventures, such as Magic Bakes, a gourmet home baking enterprise, and her impactful contributions to brands like Liberty Luxuries, where she launched international brands like Yoku Moku and Du Rhone Chocolatiere, achieving significant year-on-year growth. Throughout her illustrious career, she has demonstrated prowess in business development, strategic partnerships, and operational excellence, making her a respected figure in the hospitality industry.

Case Studies
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Blog Posts
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Cococart Ventures Pvt. Ltd.

India’s no. 1 omni-channel retailer and official distributor of imported chocolates

Country Head Corporate Sales and Brand Management ・ India 2022-Present

  • Headed the Gifting team for largescale wedding and corporate sales across India
  • Looked into luxury and premium brands such as Neuhaus for their strategic growth and prospect of independent stores under CocoCart
  • Rolling out of CocoCart’s home grown brand - Rhine Valley
  • Formed strategic largescale partnerships with complementary brands that have similar HNI network bases
  • Events and exhibitions to promote B2B and B2C business
  • Formed targets, reporting systen and SOP’s for team
  • Successfully provided YOY sales growth
  • Negotiations for corporate employee and top client deals on a largescare basis with top corporates of India
  • Ensuring brand standards are supervised and met with across India for Luxury brands

Treize Consulting

Director ・ India 2021-2022

  • Brand Diagnosis and Competitive Analysis
  • Market Analysis and Feasibility Analysis
  • Pricing and Distribution Strategy
  • Adapting International Brand Standards to Indian Market
  • Advice on Legal Documentation and Company Incorporation
  • FSSAI and Import Consultation
  • Local Marketing Strategy including Entry Strategy
  • Distribution and Business Development
  • Key Distribution Channels and Partnerships

Magic Bakes

a gourmet home baking venture, specializing in an exquisite range of cakes including the delicate Japanese cheesecake, rich chocolate cake, and the classic red velvet

Proprietor ・ India 2020-2022

Started a delicious home baking company during the COVID pandemic serving cakes such as Japanese cheesecake, Salted caramel dark chocolate and Cream cheese red velvet cake among other.

Burgundy Hospitality - Provenance

Business Head ・ India Jul. 2019-Oct. 2019

  • Opened two outlets in Mumbai, Bangalore and a kiosk in Palladium, Mumbai
  • Business development, strategy, finance, marketing, PR, HR - interviewing, building a team and managing existing one, creating and maintaining SOPs, inventory management and merchandising.
  • Building and maintaining strategic partnerships to increase revenue and build up brand
  • Supervision of cafe and retail operations and streamlining cafe and retail operations for maximum efficiency, assessing and overcoming bottlenecks
  • Achieving sales targets - Wedding and Corporate Gifting, Events, Exhibitions

Liberty Luxuries

Business Head・ India 2016-2019

Successfully launched 2 international brands in the Indian market

  • Yoku Moku, Japan
  • Du Rhone Chocolatiere, Switzerland

End-to-end management of entire business for above two brands including:

  • Contract negotiations,
  • Financial Feasibility,
  • Managing P&L and Pricing Strategy,
  • Import, FSSAI and labelling,
  • Creating Entry Strategy and launch of each brand with marketing strategy,
  • Liaising with each brand to have a global feel with local penetration,
  • Inventory - forecasting, storage, reorders, Maintaining brand standards and SOPs
  • Opening 6 stores in 4 cities & showcased through exhibitions in 4 additional cities
  • Created and achieved sales targets including wedding, corporate and bulk sales
  • 80% YOY growth for Yoku Moku
  • Contacted several food, beauty and fashion brands globally to partner with in India

The East India Company

Historically, they transformed exotic ingredients into global staples. Today, they continue this legacy, offering unique products crafted by global artisans, emphasizing quality and authenticity.

Manager ・ India 2012-2013

Original British East India company established in 1604 has been renewed and has a flagship store for fine foods in Mayfair, London

  • Worked on logistics, importing, strategy and pricing to bring them into India
  • Looked into key partnerships for franchisee model expansion
  • Set up processes and training manual to successfully launch retail stores across India

Chota Chef

a B2B culinary hub catering to corporate clients and hospitality entities

Partner ・ India 2010-2012

  • A back-end kitchen providing B2B food solutions and ready to cook products for Café Coffee Day, Natures Basket and Cheeny Kum among others

Wich Latte

a contemporary café specializing in bagels and coffee

Director Sales and Marketing・ India 2010-2012

  • Marketing promotions - social media, networking, events and targeted promotions for in-room dining
  • Overhaul of the format and concept
  • Maximized ingredients with menu planning to increase APC

The Leading Hotels of the World

comprised of over 400 hotels in 80 countries, Leading hotels stands as one of the world’s largest luxury hotel collections

Director of Sales・ India 2008-2010

  • Youngest director to be chosen worldwide for the Indian region
  • Boosted sales from the Indian market to all Leading Hotel properties worldwide
  • Increased Leader’s Club member base and an increased ADR rate
  • Sales through the travel agents, corporates and tourism boards
  • Marketing and Events for improved awareness amongst UHNI’s and HNI’s

The Tasting Room

General Manager ・ India 2006-2007

In a collaborative role, I managed the joint venture between Sula Wines and Good Earth as the General Manager, overseeing strategic partnerships, operational initiatives, and running India’s first wine bar!

Managed entire operations including:

  • Finance,
  • Kitchen,
  • Bar,
  • Service,
  • Human Resource,
  • Inventory Management,
  • Marketing, and
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