Fatima Sham Mahimwala is a seasoned hospitality professional renowned for her adeptness in launching, building, and exponentially growing premium and luxury brands in the Indian market. With a proven track record, she excels in improving performance, reducing costs, and optimizing brand reach. With a strong entrepreneurial mindset, Fatima takes full ownership of P&L, brand strategy, and growth, operating at both macro and micro levels of execution. Notably, as Country Head of Corporate Sales and Brand Management at Cococart Ventures Pvt. Ltd., she spearheaded largescale wedding and corporate sales, facilitated strategic growth for luxury brands, and successfully rolled out CocoCart's homegrown brand, Rhine Valley. Her expertise extends to brand diagnosis, competitive analysis, market feasibility, pricing strategy, and distribution channels, evident in her role as Director at Treize Consulting. Fatima's entrepreneurial spirit shines through her ventures, such as Magic Bakes, a gourmet home baking enterprise, and her impactful contributions to brands like Liberty Luxuries, where she launched international brands like Yoku Moku and Du Rhone Chocolatiere, achieving significant year-on-year growth. Throughout her illustrious career, she has demonstrated prowess in business development, strategic partnerships, and operational excellence, making her a respected figure in the hospitality industry.
India’s no. 1 omni-channel retailer and official distributor of imported chocolates
a gourmet home baking venture, specializing in an exquisite range of cakes including the delicate Japanese cheesecake, rich chocolate cake, and the classic red velvet
Started a delicious home baking company during the COVID pandemic serving cakes such as Japanese cheesecake, Salted caramel dark chocolate and Cream cheese red velvet cake among other.
Successfully launched 2 international brands in the Indian market
End-to-end management of entire business for above two brands including:
Historically, they transformed exotic ingredients into global staples. Today, they continue this legacy, offering unique products crafted by global artisans, emphasizing quality and authenticity.
Original British East India company established in 1604 has been renewed and has a flagship store for fine foods in Mayfair, London
a B2B culinary hub catering to corporate clients and hospitality entities
a contemporary café specializing in bagels and coffee
comprised of over 400 hotels in 80 countries, Leading hotels stands as one of the world’s largest luxury hotel collections
In a collaborative role, I managed the joint venture between Sula Wines and Good Earth as the General Manager, overseeing strategic partnerships, operational initiatives, and running India’s first wine bar!
Managed entire operations including: