Functional Brands

Sales and Marketing Director・ UK, US, EU, Eastern Europe, Asia 2017-Present

• Supported new and developed businesses to enter UK, Europe, and US markets since 2017
• Managed over 30 projects with successful brand launches
• Successfully developed a failing coffee business over 16 months from loss to  £3m turnover with 1 product SKU
• Pitched products and negotiated with every single retailer in the UK and US
• Supported other food production businesses to save money, time and improve their ROI
• Great experience of launching challenging brands in extremely competitive categories
• Highly experienced and effective in: Innovative, Healthy and Functional products, Hot Beverages, Drinks, Confectionary and Snacks categories.

InterPro

Commercial Director ・ EU, Russia 2015-2017

• Increased distribution to 5,000 outlets across various channels resulting in a turnover by 10-fold
• Developed and introduced new own label products
• Responsible for sales and marketing of grocery products with implementation into new markets

Petty Wood & Van Sales & Tree Of Life Joint Venture

Consultant in Business Development and Field Sales・ UK Mar. 2015-Sep. 2015

• Integrated processes of 3 companies to improve sales efficiency in the independence channel, and implemented new ordering system. Directly approached new customers and registered over 1000 new accounts.

TBT Ltd. (IBM – Server Division)

Senior Channel Marketing Manager at IBM Value Partner Community ・ CEE & RCIS Regions 2013-2015

• Managed over 1k IT Business Partners relationships across CEE and RCIS regions on the behalf of IBM by:
• Executed joint projects for top IT companies: IBM, Intel, Microsoft, SAP and VMware
• Produced client briefs and proposals quarterly including (Statement of Work) in accordance with compliance of joint IBM and INTEL marketing budget funds
• Maintained communication tools such as social media assets, website, microsites and HTML newsletters. Sourcing and posting content for social media.
• Generated leads and recruited over 300 new business partners
• Prepared monthly and quarterly reports and updates on the performance of community (open rates, sales rate, engagement rate and communication plans performance
• interviewed with business partners in Russian and English language
• Sourced and copyright the content to enhance knowledge and business partner’s performance

Petty Wood Ltd.

Brand/Marketing Manager ・ UK May 2013-Aug. 2013

• Managed the brand portfolio of beverages including the leading UK energy drinks brand:
• Marketing campaign management and implementation
• Product check and compliance in accordance with EU/UK trade regulations (EFSA)
• Market research and insight data analysis
• Sales data analysis

Functional Gum Ltd.

International Account Manager (Contractor) ・ UK 2012-2013

• Developing relationships with distributors and retailers overseas by:
• Initiating new market entry strategies
• Produced marketing collateral for the brand
• Adapted brands to the local market
• Managed and negotiated terms with clients

Petty Wood Ltd.

Brand/Commercial Manager・ UK 2011-2012

• Managed a portfolio of UK leading grocery brands valued at £22M turnover by:
• Profit & Loss management and reporting
• Analyzing sales data and planning and forecasting
• Planning and evaluation of promotional activities
• preparing presentations for senior management and stakeholders
• Sales data and market research
• New product and brand development
• Presenting and proposing new products to retail and wholesale buyers.
• Brought and managed new brands/suppliers to the business and negotiated terms
• Restructured and optimized Purchase Order Reconciliation System claiming over £200k
• Managed the integration of the new IT infrastructure for the sales unit