Denise Kwok
SG
CN
No items found.
How I Work
Bio
Case Studies
Blog Posts
No items found.
Experience

Impossible Foods

Head of Marketing, Asia ・ Hong Kong 2018-2022

  • Scaled the Impossible™ products from the ground up to 2000+ restaurants in Hong Kong and Singapore, achieving +200% growth since the start of covid.
  • Led the go-to-market strategy in Hong Kong and Singapore which saw total brand awareness increased more than 50%.
  • Spearheaded omnichannel marketing campaigns for the launch of new products, channel expansion (retail), brand partnerships and promotions to drive awareness and positive ROI.

H&M

Head of MarketingHK & Macau 2015-2018

  • Responsible for developing all branding and marketing programs and managing budget of US$ 5 million; contributing to a YoY growth of +5% in Top of Mind Brand Awareness and highest ranked amongst key competitors, despite more than 50% cut in advertising budget YoY.
  • Led the launch of Macau (new market) as well as seven store openings in Hong Kong, including Asia's largest global flagship store.
  • Drove omnichannel commercial strategy through optimizing media mix including owned, earned and paid media; conversion saw at least +20-50% higher than company average.
  • Oversaw the launch of e-commerce for Hong Kong, Macau and Taiwan.

Rupert Sanderson

PR & Marketing Manager ・ Hong Kong 2012-2014


Issey Miyake USA Corp

Press Officer ・ Greater New York City Area 2004-2007

  • Oversaw PR and marketing efforts throughout North and South America alongside VP of Public Relations.