.svg)
Commercial, Branding, PR/Media
Hi, I’m Denise. Your go-to Marketing and GTM Expert with over 15 years of experience.
.svg)
Denise Kwok
HK
SG
CN
.png)
No items found.
How I Work
Bio
Denise is a brand architect passionate about effecting meaningful change and working with purpose-driven businesses to drive positive impact in the world. With more than 15 years of global experience in Asia and the United States working with startups and MNCs including Impossible Foods and H&M, her expertise includes brand building, go-to-market strategy and venture development.
At Impossible Foods she built a game changing and delicious movement in Hong Kong and Singapore, pioneering the plant-based protein space in Asia. Launching and scaling its products from the ground, Impossible Foods successfully appeared on thousands of menus and retail shelves, column inches and social media feeds.
Prior to working in food tech, she spent over a decade in fashion retail. At H&M she led the opening project of Asia’s largest flagship store in Hong Kong, reinforcing the brand as a sustainable fashion destination in Greater China while maintaining #1 top of mind awareness amongst competitors. Denise is now a consultant working with businesses in the green tech space to help them grow and thrive. Based in Hong Kong, she is an avid foodie and has a keen interest in health and wellness.
Featured
No items found.
Case Studies
Blog Posts
No items found.
Experience
Impossible Foods
Head of Marketing, Asia ・ Hong Kong 2018-2022
- Scaled the Impossible™ products from the ground up to 2000+ restaurants in Hong Kong and Singapore, achieving +200% growth since the start of covid.
- Led the go-to-market strategy in Hong Kong and Singapore which saw total brand awareness increased more than 50%.
- Spearheaded omnichannel marketing campaigns for the launch of new products, channel expansion (retail), brand partnerships and promotions to drive awareness and positive ROI.
H&M
Head of Marketing ・ HK & Macau 2015-2018
- Responsible for developing all branding and marketing programs and managing budget of US$ 5 million; contributing to a YoY growth of +5% in Top of Mind Brand Awareness and highest ranked amongst key competitors, despite more than 50% cut in advertising budget YoY.
- Led the launch of Macau (new market) as well as seven store openings in Hong Kong, including Asia's largest global flagship store.
- Drove omnichannel commercial strategy through optimizing media mix including owned, earned and paid media; conversion saw at least +20-50% higher than company average.
- Oversaw the launch of e-commerce for Hong Kong, Macau and Taiwan.
Rupert Sanderson
PR & Marketing Manager ・ Hong Kong 2012-2014
Responsible for:
- Media/Blogger Relations,
- Brand/Retail Marketing,
- Social Media Strategies & Management,
- Events Management,
- CRM
Issey Miyake USA Corp
Press Officer ・ Greater New York City Area 2004-2007
- Oversaw PR and marketing efforts throughout North and South America alongside VP of Public Relations.
.webp)
No items found.