Hi! I’m David Beutin, your go-to commercial professional in the food industry, specializing in China and Thailand for over 18 years.
David Beutin
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How I Work

David Beutin is a highly experienced professional in the food industry, specializing in Asia for over 18 years. Based in Shanghai, he is known for his hard work, passion, and dynamism. With a strong network in both the food industry and food service sectors, David consistently exceeds targets and drives sales growth. He has held key roles such as Sales Manager at DELIFRANCE Asia Pacific and LACTALIS International, where he introduced new products into the Chinese market and managed national-wide sales networks. Additionally, as Business Manager China at QWEHLI Paris and Area Manager Daregal China & ASEAN at DAREGAL, he successfully set up commercial networks and organized exhibitions across Asia. David's expertise in sales, marketing, and management makes him a valuable asset in the dynamic F&B landscape of Asia.

Case Studies
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Blog Posts
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Sales Manager ・ China 2021-Present

  • Managed a network of 40 distributors across China, driving sales growth through strategic planning and commercial approaches.
  • Successfully introduced new products to the Chinese market through targeted marketing activities.
  • Secured key accounts in the HoReCa channel.

LACTALIS International

Sales Manager・ China Jan 2020-Dec 2020

  • Led the national foodservice sales network, managing relationships with distributors.
  • Negotiated and implement key account contracts.
  • Achieved annual sales targets for the foodservice channel in China.


Business Manager China ・ China 2018-2020

  • Established and managed the Shanghai office, spearheading the company's development strategy in China.
  • Built and optimized the entire supply chain, encompassing forecasting, procurement, import, storage, and delivery.
  • Managed A&P budget, pricing strategy, and ROI, ensuring profitability of the Chinese operation.
  • Expanded distribution network and developed strong partnerships with distributors.


Area Manager Daregal China & ASEAN ・ China, ASEAN 2011-2018

  • Managed the Darégal representative office in China and ASEAN, overseeing regional commercial activities.
  • Established the commercial network, conducting factory demonstrations for R&D Team and developing market entry strategies.
  • Organized and participated in trade exhibitions across Asia, promoting brand awareness and securing new business opportunities.

JAGOTA Brother Trading

Market Development Manager ・ Thailand 2009-201

  • Prospect Key account customers
  • 40 active Hotel & Restaurant Customers
  • Consolidate Fresh Seafood order weekly from Customers
  • Set up the promotional plan for festive season
  • Help to create the website of online selling

AEP Thailand

Sales & Marketing Manager, ・ Thailand Jan 2009-Mar 2009

  • Set up and dispatch the Sales Team per geographic area
  • Prospect major customers in Hospitality business, Modern Trade and Air Catering
  • Analyze and compare sales performance of each Sales Executive and customer
  • Organize exhibitions and increase brands awareness
  • Creating of a selling platform and interactive catalog online


Sales & Marketing Manager・ Thailand 2007-2008

  • Lead and manage sales team (4 sales executives)
  • Seat up and follow sales objectives and promotion
  • Organize exhibitions and increase brands awareness
  • Prospect major customers in Hospitality business and Modern trade distribution channel