Commercial, Product Innovation, Strategic Advisory
Hi, I’m Dan. Your go-to F&B Expert specializing in Culinary.
Dan Follese
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How I Work

Dan is a veteran of Foodservice with over 30 years of experience in cooking up new ideas that delight the masses. As a classically trained chef, he leads Food Trend Translator, a food innovation marketing firm that goes beyond passion. Dan and his team work with food manufacturers and restaurant operators, offering innovation, results, and connections. They specialize in understanding the complexities of creating innovative foods that drive crave-ability and sales.

With a belief in simple, unique innovations and advantages that inspire tons of flavor and expand food beyond its typical use, Dan is the go-to person if you're looking to unleash the potential of your food. He believes in delivering smart, strategic ideas that draw new customers and is adept at connecting with the right people to bring your next big idea to life.

Dan's impressive experience includes being the host of Trends Translated LIVE, the only live streaming B2B food product show on LinkedIn that features the most current innovation in food trends. He encourages collaboration between food manufacturers and culinary teams, presenting actionable applications for the Food Service channel of business. Dan has also served as a Sr. Manager of Culinary at CSM Bakery Solutions and as a Corporate Chef at Schreiber Foods, where he broadened the perspective of the product line through best culinary practices and created conceptual menu items utilizing dairy products.

Prior to that, Dan owned and operated Follese Culinary Consulting, where he was a culinary resource for marketing and advertising agencies nationwide. His responsibilities included menu and recipe development, recipe testing, researching and translating food and beverage trends, and performing food styling for film/photography.

With Dan's wealth of experience and expertise, he is the ideal collaborator for anyone seeking to innovate and elevate their food offerings.

Case Studies
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Blog Posts
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Food Trend Translator - FCC

supporting brands, private label & national restaurants with culinary, marketing, and trend analysis

Chief Culinary Translator・ USA 2017-Present

CSM Bakery Solutions

an international leader in the baking industry, producing one of the industry’s broadest ranges of products for customers in more than 100 countries

Senior Manager of Culinary - Food Service・ USA 2015-2017

Schreiber Foods

a dairy company which produces and distributes natural cheese, process cheese, cream cheese and yogurt

Corporate Chef - Food Service・ USA 2011-2015

  • Supported Internal/External R&D, Marketing, Co-Man, Vendors, Sourcing, Distributors, Retail & Chain Sales while broadening the perspective of the product line through best culinary practices.
  • Created conceptual menu items with use of Dairy, while focusing on the use of Cheese, Yogurt and Cream Cheese.

Follese Culinary Consulting

a Culinary resource for marketing and advertising agencies nationwide

Owner - Corporate Chef/Director of Product Development・ USA 1995-2011

  • Menu & recipe development, recipe testing, conducted research for new products, menu trends, recipe ideas, ingredients, and new product evaluations, created recipes for consumer cooking equipment, and coordinated meetings with vendors, chefs, category managers, & art directors. Performed food styling for film/photography, set design & private cooking lessons.
  • Researching and translating food and beverage trends in a compelling and relevant manner that moves the needle.


a national full service placement agency, specializing in the supply of well groomed, experienced temporary and permanent staff to the hospitality industry

Division Manager・ USA 2002-2003

  • Managed a staff of over 200
  • Opened new territory of Palm Beach County
  • Increased sales by 40% with network marketing
  • Achieved NRA ServeSafe Instructor Status & trained staff in food safety handling.


Consultant・ USA 1998-2003

Food Styling, Recipe Testing, Recipe Challenging, Food Safety & Equipment Comparative Analysis

Whole Foods Market

an American foods supermarket chain specializing in organic food

Chef/Deli Manager・ USA 2000-2001

  • Exceeded quarterly sales for 4 consecutive periods.
  • Achieved expertise within Organic products, green initiatives & vegetarian cooking/lifestyle
  • Increased safety awareness with team members through sanitation, timing & temperatures.

Shirttail Charlies

a rustic seafood restaurant on the south bank of the New River

Executive Chef/Operations Manager・ USA 1997-2000

  • Responsible to develop menus, recipes, manage culinary & wait staff for two specialty seafood restaurants that offered full service, dockside, cabana/poolside dining, banquet facility, seafood market with gourmet prepared foods including a wine & cigar boutique.
  • Managed activities of 34 cooks & wait staff, purchasing, sourcing / costing all food items.

Long John Silver's, LLC

America’s Fish Fry

Assistant Manager・ USA 1991-1993

  • Coordinated Staff for lunch & dinner shifts
  • Ensured food preparation and line set up was properly prepared
  • Upheld high standards of expected leadership to guest and staff for a positive experience.

Shells Seafood Restaurant Inc.

a great casual seafood restaurant

Kitchen Manager ・ USA 1989-1991

  • Operated all aspects of the back of the house for receivership, food prep, staff scheduling, opening and closing procedures to the property.
  • Led the kitchen staff through high volume service with high success creating strong local support of guests.

Olive Garden

Kitchen Manager ・ USA 1986-1989

  • Awarded "Employee of the Month"
  • Created all fresh pasta for the property
  • Performed tasks in all capacities (Busser, Prep Cook, Appetizer Station, Server, Host)
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Product Innovation
Strategic Advisory