Strategic Advisory, Product Innovation
Hi, I’m Christine! Your go-to F&B Expert specializing in Culinary.
Christine Couvelier
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Global Voice of sustainability, food waste, and circular economy.

Taste, Taste, Taste,

How I Work
Bio

Christine Couvelier is a renowned global culinary trendologist, executive chef, and culinary executive known for her unwavering passion for food innovation and sustainability. With a career spanning several decades, she has left an indelible mark on the culinary world.

As the President of Culinary Concierge since 2008, Christine has dedicated herself to inspiring clients to create exceptional, trendsetting, and delectable food experiences. Her Trend Watch Reports, which delve into emerging, developing, and existing culinary trends, have become industry touchstones. Christine is a vocal advocate for addressing critical issues like food waste, sustainability, and the circular economy while emphasizing the importance of taste above all else.

Christine's commitment to food industry transformation led her to co-found The Marketing Chefs in August 2023. This innovative startup offers an online program that guides food companies from concept to commercialization, with a focus on learning from industry experts and spearheading the next food movement.

In her tenure as President of Trendi from 2022 to 2023 and earlier as Chief Culinary Innovation Officer, Christine has played a pivotal role in tackling food waste by rescuing, upcycling, and innovating with misfit fruits and vegetables. Her dedication to innovation and taste has led to collaborations with culinary students and industry leaders across North America.

Christine Couvelier's legacy in the culinary world is defined by her unrelenting commitment to pushing the boundaries of taste and sustainability, leaving an indomitable mark on the industry.

Case Studies
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Blog Posts
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Experience

Culinary Concierge

President・ 2008 - Present

  • To share my passion for food, I inspire my clients to create on-trend, on-time, great-tasting food. Always looking to the future when I present my Trend Watch Report looking at emerging, developing and existing trends. Focus on the need to address food waste, sustainability & circular economy solutions. Taste! Taste! Taste!

The Marketing Chefs

Co-CEO ・ Aug 2023 - Present

  • A one-of-a-kind Start-Up Stronger on-line program for food companies to guide you through concept to commercialization successfully, while learning from industry experts. Topics include, how to assess market opportunities, pitch retailers & investors, while spearheading the next food movement.

Trendi

President ・ 2022 - 2023

  • Together with the incredible team at Trendi, we are striving forward with innovations that will create a sustainable and equitable food system. We are stopping food waste at the source, by rescuing, upcycling and processing & innovating with misfit fruits and vegetables.

Chief Culinary Innovation Officer ・ 2021 - 2022

  • At Trendi, the goal is to focus on food waste & misfit fruits and vegetables. As Chief Culinary Innovation Officer, I look at What’s Possible ~ how to provide solutions for farmers, manufacturers and ultimately consumers, while focusing on innovation and taste! I have begun a Food Waste Challenge with culinary students across North America and have engaged the culinary industry in a Trendi Roundtable to ensure collaboration.

Teach, Taste, Learn

Co-Founder ・ 2019 - 2021

  • Providing leadership training for chefs who are culinary teachers

Canadian Centre of Seafood Excellence & Innovation

Development Consultant・ Canada 2018 - 2021

  • Developing Canada's foremost centre for seafood innovation, value added product development, sustainability, and marketing/branding. With two CFIA test plants, a full innovation centre and culinary lab, amphitheatre, seafood library, teaching kitchens, dorms and more. Two restaurants and a hotel will round out the development slated for 2022.

Pacific Institute of Culinary Arts

Executive Director, Culinary, Industry & Corporate Growth・ 2019 · Less than a year

  • Conducting an in-depth audit/report card, that led to implementing a future-focused mandate to ensure relevant leadership & inspiration to the faculty, student body & operations.

Maple Leaf Foods

Director, Culinary Strategy・ 2005 - 2008

  • Focusing on a culinary, cultural revolution at Maple Leaf Foods ~ I inspired all teams to think about future food innovations. Travelling the world to visit innovation centres, I borrowed with pride what worked in those centres and matched it with the needs of Maple Leaf Foods .. I then designed and led the team that build the Think!Food Centre, the first major food development centre in Canada

Unilever

Innovation Manager 2004 - 2005

  • My strategy was to think about the target consumer and the target retailer in any country around the globe, where new products were being launched. This enabled the team to tweek any recipe for a new product so that it spoke to the consumer and resulted in purchase and repeat purchase.

George Brown College

Chair, The Chef School 2003 - 2004

  • An honour to speak to the next generation of culinary professionals. Always reminding them of opportunities and areas of the food industry where they could focus their culinary careers. As well as leading a dedicated team of faculty members and looking to global culinary school partners to provide experiences and tastes for the students.

Cara Operations, Canada

Director of Culinary and Beverage/Executive Chef・ Canada 2002 - 2003

Bringing the world of tastes and trends to all of the Cara Brands.

President’s Choice

Executive Chef 1997 - 2002

  • Food meant the world to us! Cooking, talking and tasting food around the globe with chefs and at food shows, then translating those tastes and trends into award winning food products. Always sharing tips and tricks of how to best enjoy the food around your table with family and friends. Proud to lead the product development team for the #1, private label food brand in the world.

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Strategic Advisory
Product Innovation