Commercial, Branding
Hi, I’m Choyoun! Your go-to F&B Expert specializing in the South Korean market
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Choyoun Lee
KR
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How I Work
Bio
Cho Youn Lee was one of the top 100 senior executives in the Dairy Farm Group, where she was the Commercial Director of Own brand for Manning’s & Guardian H&B retail stores in multiple countries, collaborating with business units, HK/MU, China, Malaysia, Singapore, Indonesia, Vietnam, Philippines and Cambodia with a sales revenue of 176M USD in 2019. Cho Youn devised own brand strategy and product development/sourcing strategy.
Cho Youn was involved in life cycle management and product development. Additionally, she was in charge of the brand renovation and relaunched plan for more than 2000 SKUs under the Mannings, and Guardian brands, as well as Dairy Farm's consumer, own brands, such as Happy Mask, Skinbiotics, Derma 365, Botanecogarden, etc.
Previously, she worked under Walgreens Boots Alliance as a Director of Commercial and Marketing in Asia and UK for 8 years. She successfully opened Boots flagship store in Tmall Global. She also has a proven track record of transformation and management of Walgreens Global sourcing office HK and significantly contributed to a successful merger between Alliance boots sourcing and Walgreens GSO in Hong Kong.
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Case Studies
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Experience
Dairy Farm Group
Commercial Director H&B ・ 2019-2020
- Own brand management for Manning’s & Guardian H&B retail stores in multiple countries, collaborating with Business units, HK/MU, China, Malaysia, Singapore, Indonesia, Vietnam, Philippine and Cambodia with a sales revenue of 176M USD 2019
- Devise sourcing strategy and consolidation plan for over 200 suppliers in Health, Personal care & beauty
Walgreens Boots Alliance
Director commercial and marketing Asia ・ WAB Asia HK (Asia hub) 2018-2019
- A successful Opening of a Boots flagship store in Tmall Global, Cross boarder e-commerce with WBA’s 3 main brands, No7, Soap & Glory & Boots OB range. Overall project lead from the region working closely with the UK team. Play a critical role in marketing & commercial by developing the business plan, off & On platform marketing strategy& plan and execution with an appointed TP and a marketing agency
- Development of Retail Owned brand and product for Guoda, JV retail in China, devising Owned brand strategy, product development roadmap, development of brand names & BVI managing a retail owned brand start up team, a project team
Director Commercial & marketing・UK 2016-2018
- A successful flagship on and off line stores opening with a strategic partner, E mart, No.1 retailer in Korea. A franchise model
CJ Olive Young
General Manager - Merchandising Planning ・ Korea 2010-2011
- Responsible for owned/exclusive brand strategy, product development and global sourcing.
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