Commercial, Branding
Hi, I’m Caroline. Your go-to F&B Expert specializing in business growth.
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Caroline Jary
UK
IRL
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How I Work
Bio
Caroline is an expert in business growth, has served as a CGO/GM, and possesses expertise in commercial, marketing, capability, and improving brand and business performance to create value. She gathered extensive experience in blue chip FMCG then built digital knowledge and agile ways of working within several SME businesses before working for private equity.
Caroline has worked alongside top consultancy firms to create growth strategies for her clients in the plant-based market. Projects have involved developing innovation-led growth plans, leading business process transformation, preparing for investment, acquisition and sale, establishing marketing capabilities, and creating an ESG platform. In her last role leading the Plant Business Unit at Compleat, they delivered 30% sales growth with Squeaky Bean one of the fastest-growing meat mimic brands, achieving top 10 brand status and a share of over 3% by end Q3 2022.
Before that, she was the GM UKI & Euro Brand Leader Spreads at Unilever, leading the marketing re-positioning of Flora into Plant Based, developing a category strategy for trade partners, transitioning the team through a restructuring, reshaping the approach to advertising, and initiating a more agile renovation and innovation program prior to its successful sale.
Featured
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Case Studies
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Blog Posts
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Experience
Bumblebee Marketing
Growth Consultant・ United Kingdom 2023 - Present
- Working with Clients to develop their Organic and Inorganic Growth Strategy and optimise execution. Specialist in Plant Based.
The Compleat Food Group
Plant Business Unit Director ・United Kingdom 2021-2022
- Creating the strategy, developing the capabilities and processes and leading the cross functional team (Commercial, Marketing, Innovation, Technical, Finance, Supply Chain) to turn capabilities into sustainable growth.
- Delivering value creation in Plant Based Foods through and beyond the Squeaky Bean Brand and supporting growth of other brands, Vivera, Vegetarian Butcher and Redefine through Go to Market capabilities
- On in-house brand Squeaky Bean, in 2022, delivered fastest Sales and Brand awareness growth in Category and Grocery Retail and developed B2B Collaborations to deliver instore excellence and share growth.
JANEPLAN
Brand Consultant for this DTC Food Delivery Business・ United Kingdom 2020-2021
- Delivered a modernisation of her proposition, rolling out across product, website, content, TV, influencers and social marketing and building the Marketing team with a mix of employee, agency, freelance, consultancy and partnership resourcing to deliver new products and services to market.
Unilever
GM UKI & Euro Brand Leader Spreads.・United Kingdom 2014-2017
- Led the Marketing effort across Global and Regional teams into a new positioning for Flora ‘Powered by Plants’ beating turnover & penetration relaunch targets in UK in 2016. In a new country led structure provided the Go to Market toolkit for this new positioning including Consumer and Trade activations for deployment across Flora and Rama in European Markets. It provided the global BCS business with the value creation proposition for sale
- Developed a category reinvention strategy for Trade Partners in the UK, 3 pillars to turnaround shoppers, customers and sales engagement in the spreads category that led to Tesco Cat D support for Renovation and Innovation Plans.
- In becoming a separate Business entity, transitioned a team through restructure and role changes in 2016 that significantly increased scopes & responsibilities to ownership of Brand development across Europe and Sales Targets in UKI on top of in market sales & marketing execution.
Premier Foods
Sweet Category Director・ United Kingdom 2011-2014
- Responsible for ROI delivery against £17m Capex Project Castor, a manufacturing transformation project to enable Desserts Pots. Ambrosia Brand grew 10% top line in 2013 by launching into Pots and maintained profitability through smart promotional activity on Cans and Castor ROI supported through Pots expansion into PL and Cadbury Brands.
Hovis Marketing Director・ United Kingdom 2010-2011
- Hovis Board role, responsible for marketing activities for Hovis £450m, A&P £10m, team of 10
MARS
MARS Brand Director・ United Kingdom 2007-2010
- In 2008 against the odds delivered on MARS the most successful 360 activation ever achieved, +€2m growth on one activity and 500k website visits. Relaunched the infamous Work Rest Play tagline with a Category beating creative and 2 marketing awards for integrated campaigns and agency collaboration.
MARS Confectionery, Occasions Category Director・ United Kingdom 2005-2006
- Responsible for the £106m business, Occasions category team leadership and £4m A&P, team of 5.
MARS Confectionery, LEAN Program Manager・ United Kingdom 2001-2004
- As a LEAN Internal Consultant for the new Marketing Director, led a LEAN Transformation program that redefined how Mars brought activities to Market. Helped re-engineer key business processes/ structures and teams to help the Mars UK Board lead the business back to growth through operational excellence.
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