Sardust

Food and Beverage Consultant・ USA 2018 - Present

• Helping Food and Beverage brands realize their full potential from concept to execution.
• Services includes:
  • Product Commercialization,
  • Product Development,
  • Co-manufacturing,
  • Distribution,
  • Import /Export,
  • Retail/Food Service Execution,
  • International Development and many more.

milkadamia

Fractional EVP International and Foodservice・ United States 2022 - 2023

Elmhurst® 1925 & Steuben Foods

Vice President Of Business Development・ USA 2019 - 2021

Lactalis Group

National Account Manager・ USA 2017 - 2019

Director of Business Development・ Canada 2016 - 2017

• Project Manager and key liaison between Lactalis American Group and Parmalat Canada.
• Responsible for new business development by launching Parmalat Canada manufactured products to support Lactalis American Group sales in the United States.
• Product focus includes private label snack cheese, cream cheese, yogourt/other cultured products, soy beverages, process cheese slices, etc.

National Account Manager, Ingredients and Export・ Canada 2012 - 2016

• Managed all facets of customer relationships, both internal and external, surrounding new product development, supply chain, and sales of cheese, dairy ingredients and dairy products for Ingredients and Export division;
• Generating annual sales in excess of $40M with clients including Nestle, Mars, Unilever, Maple Leaf Foods, Pepsi-QTG and Heinz. Conducted regular business/market ideations; reviewed client strategies; ‘
• Continuously sought new product development ideas, new product listings and promotions for increased sales;
• Managed sales planning and production forecasting using SAP.

Canada Beef

Eastern Foodservice Manager・ Canada 2010 - 2012

• Developed and liaised with National accounts on marketing initiatives, menu ideation, sourcing, product testing and educational materials;
• Clients included: Cargill, Cara, Wendy’s, Arby’s, Lick’s, Boston Pizza, Tim Horton’s, Quizno’s, GFS, Sysco;
• Promoted Canadian Beef within the Foodservice industry in Canada and the US through seminars, trade shows, educational institutions and online programs.

Agropur

National Account Manager・ Canada 2008 - 2010

• Managed customer relationships, focused on improving sales volume and profitability of National Foodservice and Industrial accounts including GFS, Sysco, Saputo, McDonalds, Plats du Chef and Wendy’s.
• Implemented sales and marketing strategies; negotiated contracts and extensions;
• Initiated programs, menu and marketing direction with merchandisers, head chefs and marketing executives for current clients;
• Conducted business reviews;
• Introduced new product launches;
• Sought growth opportunities through new and existing accounts;
• Maintained a high level of customer service through network of territory sales, client services, etc.

Saputo

Key Account Manager・ Canada 2006 - 2008

• Managed a compilation of Regional Grocery Accounts, Multi-Route Dairy Distributors, Industrial, Vending and Regional Foodservice accounts within the Ontario marketplace including 7-11, Tim Horton’s and Walmart. Collaborated with production and logistics departments to meet the service needs and expectations of Distributors and Industrial clients;
• Communicated with the field team to implement new product, pricing, and promotional activities for all accounts

Smithfield Foods

Key Account Manager・ Canada 2003 - 2006

• Managed key accounts and supervised all distributors’ sales reps in the Southern Ontario for all Foodservice and some retail accounts;
• Developed various marketing plans and managed RFP submissions for high profile accounts such as universities, hospitals, casinos and hotel chains

PepsiCo

Business Development Representative・ Canada 1999 - 2003

• Managed all Foodservice and Retail business for schools, arenas, recreation centres, hospitals, hotels, health clubs and food service locations for Tropicana, Gatorade and Danone