Ayako Itsukaichi
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How I Work
Bio
Case Studies
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Blog Posts
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Experience

Freelance Market Researcher

2018-Present

  • Moderator for qualitative market research studies handling both traditional and creative moderation methods: Focus groups, in-depth interviews, In-home ethnographic interviews Shop along, Online forum moderating.
  • Experienced in handling various projective techniques including laddering, brand personification, stereotyping, and being open to new techniques.

3Waves Japan ・ Researcher, Moderator

2011-2017

A team of experienced bilingual and bicultural consultants bringing global methodologies into the Japanese market for global brands while offering considered recommendations on localization.

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