Commercial, Strategic Advisory, Product Innovation, Foodservice Management
Hi! I’m Anthony Stettler, your go-to F&B consultant specializing in the hospitality and gastronomy sectors with over 20 years of experience.
Anthony Stettler
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How I Work

With over two decades of specialized experience in Japan's hospitality and gastronomy sectors, Anthony Stettler is a seasoned freelance consultant renowned for facilitating the seamless entry of foreign entities into the Japanese market. His journey began as Head Pastry Chef at Hotel New Otani Tokyo's Tour d'Argent, where he honed his skills in menu engineering and team management. Progressing to roles like Executive Pastry Chef at Park Hyatt Tokyo, Anthony oversaw dessert operations for various events, showcasing his prowess in culinary arts and event management.

Transitioning into consultancy roles, Anthony played pivotal roles at esteemed establishments like White Rabbit Projects, Lina Stores, and GourmetPro. From establishing restaurant franchises to launching innovative products, Anthony's expertise spans menu engineering, brand development, and market-entry consulting. With his comprehensive skill set and unwavering commitment to excellence, Anthony Stettler continues to be a trusted partner for companies seeking success in Japan's dynamic F&B industry

Case Studies
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Blog Posts
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Ralph’s Coffee

Chocolate Consultant ・ Japan 2023-2025

  • Launching new range of chocolate for Valentine event including the creation of their original shape & mold, tailor-made recipe, and OEM supplier.
  • Ralph’s Chocolates, Valentine 2023
  • Ralph’s Chocolates, Valentine 2024
  • Ralph’s Chocolates, Valentine 2025

Lina Stores

Japan Brand Representative ・ Tokyo 2020-2024

  • Launching new franchises business in Japan, LINA STORES authentic Italian fresh pasta restaurant & delicatessen since 1944 in London UK.
  • Lina Stores Omotesando, Open August 2021
  • Lina Stores Muromachi, Open in March 2023
  • Lina Stores Kyoto, Open in October 2023

White Rabbit Projects

Business Development Director・ Tokyo 2020-2024

  • Establishing a new restaurant franchise in Japan. Finding and formalizing a contractual agreement with a Japanese partner. Monitoring different aspects of the brand.
  • Sales / P&L analysis
  • Marketing Strategy
  • Brand Positioning

Kofler Group Japan

Business Development Director ・ Tokyo 2019-2020

  • Rugby World Cup 2019 Japan, commercial hospitality, partner hospitality and VVIP hospitality
  • Food & Beverage Operations Stadium and Arenas, Event Spaces Food & Beverage Management.
  • VVIP Hospitality Catering Services
  • Event & Show Catering
  • Retail Concession Catering


Development Chef ・ Tokyo 2014-2019

  • Enhanced the food licensee products, ensured the brand quality standards, organized the new communication events, keep the relationship with the different business partners.
  • Menu engineering
  • Marketing Strategy
  • Brand Standard Audit

Park Hyatt Tokyo

Executive Pastry Chef ・ Tokyo 2012-2014

  • Led a team of 20 pastry & bakery chefs, operated the dessert operation for the banquet up to 150 seated, 300 buffets and weddings guests, lounge, pastry shop, delicatessen and 4 restaurants.
  • Menu engineering
  • FC&LC optimization

Kerry MC Foods

Technical Manager Pastry Chef ・ Tokyo 2008-2011

  • Technical support for professionals’ food industry, local suppliers and artisans.
  • Menu engineering
  • All over Japan, from Kyushu to Hokkaido
  • All over Asia, from Indonesia to China

La Tour d'Argent

Tour d'Argent is not just a restaurant: it is an ambassador of French gastronomic culture, a stage to highlight the customer's important life events, since 1984 in Tokyo.

Head Pastry Chef ・ Tokyo 2004-2008

  • Menu engineering
  • Team management
  • Wedding & Gala events