Alison Fagan
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How I Work
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CF Foods Group

Founder CEOLos Angeles and Singapore April 2021- Present

  • Cultivated meat CPG Company.
  • Consulting services to plant-based, alt-protein and FMCG start-ups on GTM strategy, branding, NPD/Innovation pipeline development, export expansion and distribution contract negotiations.
  • Innovation, Product development, brand architecture and go to market enablement
  • Expertise in implementation of sustainability practices
  • CRM Implementation
  • Supply chain consolidation and management services

Ornua Foods North America

Regional General Manager LATAMLos Angeles, USA Nov 2015 to May 2022

  • Collaborate with key partner customers on international rollout strategy, Costco, Walmart, Sam’s Club, HEB, Cencosud. Administrate Americas international portfolios P&L, sales and marketing, and supply chain operations. Render superior level expertise in management of 11 distribution partners across LATAM, Caribbean and Canada. Execute action plans for overseeing strategic launch of Kerrygold brand in Mexico. Consolidation of fragmented markets into “Macro-Distributor” model. End to end project management. Cost/benefit analysis, project justifications, status reporting, sign off criteria and executive buy-in. Identify and resolve brand risk as well as delivered regulatory framework. Perform cross functional role, coordinating with multiple Ornua stakeholders globally. Development of CPTs/JBPs with global partner customers.
  • Improved operational efficiency and effectiveness and stronger financial performance by developing comprehensive, integrated, and global organizational change management strategy.
  • Restructured market from loss making when assumed to delivering 2019 EBITDA of €1.4M/107% ahead of budget and +453% YOY increase by restructuring pricing and utilizing innovative sales and marketing strategies. Delivering over €3M EBITDA 2020.
  • Created, established, and managed contracts in a foreign country by developing and implementing new market entry strategy. Have three additional markets identified and prepared for brand launch with alternative RTM strategy for 2020.
  • CRM Global rollout and system design subject matter expert for the USA/Americas businesses. Rolled out on time, developed best practices S&Ops, KPIs and post implementation adoption metrics.
  • Appointed Agropur as new national importation and distribution partner for Canada.
  • Oversaw development, design and launch of Canadian website.
  • Design and implementation lead on global standardization project for Americas international portfolio.

Regional Sales & Marketing Manager West USA (NAM Kroger and Albertsons Safeway)Los Angeles, USA Nov 2016 - Nov 2018

  • Achieved market desired objectives by directing Ornua US west sales and marketing team across LA, San Francisco, Portland, and Seattle. Enhanced employees’ skills and team structure through the development and coaching of team, performance management and succession planning. Displayed effective management strategies to manage $130M in sales across three categories. Developed professional relationships with brokers, distributors, and key accounts regionally, which resulted in delivering 40% growth for region in 2018.  Managed national accounts of Kroger and all Albertson/Safeway west divisions as well as delivered JBP coordination with key accounts. Increased visibility of brand by managing regional marketing campaigns.
  • Managed directly team of fifteen Key Account Managers, sales reps, and brand ambassadors. Cross functionally led Safeway and Kroger teams nationally, 15 account managers, developed team members for promotion and succession.
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