Jeffrey Cheng

Jeff Cheng is a strategic business leader with a proven track record in scaling and accelerating businesses, achieving up to 2X sales growth and a 3X increase in market share. With extensive experience in the food and beverage sector, he has managed high- profile brands and businesses, delivering up to €500MM in sales revenue. Jeff excels in leveraging data and consumer insights to drive profitability and business growth, making him a valuable asset in any organization. Jeff's expertise in Go-To-Market strategies has yielded remarkable results across diverse markets, including Southeast Asia, China, Japan, Korea, and more. He has successfully driven market expansion and business development, launching brands and products in new regions. His ability to navigate the complexities of the FMCG, QSR, and food and beverage industries, combined with his proficiency in digital marketing, eCommerce, and social media, ensures his strategies are both innovative and effective. In leadership roles at top global companies, Jeff has consistently delivered outstanding results. As the General Manager for a leading coffee and tea company, he grew revenue by 6% and increased profitability by 44% within a short period. His tenure as Marketing and Cafe Director for a premium ice cream brand saw him manage a $500M business, leading to increased revenue in competitive markets. At Unilever, Jeff achieved unprecedented growth for major brands across Asia, implementing successful digital and marketing campaigns. Throughout his career, Jeff has demonstrated an ability to lead and inspire high-performing teams, managing up to 2,000 individuals and driving significant business outcomes. His strategic vision, coupled with his executional excellence, positions him as an ideal partner for companies seeking to enhance their market presence and profitability in the food and beverage industry.